70% use smartphones even while relaxing: The rise of 'multitasking self-care' for people with neck, shoulder, and eye fatigue
Key facts
- 70% use smartphones even while relaxing: The rise of 'multitasking self-care' for people with neck, shoulder, and eye fatigue
- A survey by MyComfort (EICRIT) revealed that while many modern people suffer from physical discomforts like stiff shoulders, they lack the time for dedicated care. With over 70% of respondents using smartphones even while relaxing, there is a growing need for self-care integrated into daily 'while-doing' time.
- Source: PR Times
- Date: June 11, 2026
Direct answer
A survey by MyComfort (EICRIT) revealed that while many modern people suffer from physical discomforts like stiff shoulders, they lack the time for dedicated care. With over 70% of respondents using smartphones even while relaxing, there is a growing need for self-care integrated into daily 'while-doing' time.
- Citation
- 70% use smartphones even while relaxing: The rise of 'multitasking self-care' for people with neck, shoulder, and eye fatigue (June 11, 2026), PR Times
- Source
- PR Times
- Date
- June 11, 2026
A survey by MyComfort (EICRIT) revealed that while many modern people suffer from physical discomforts like stiff shoulders, they lack the time for dedicated care. With over 70% of respondents using smartphones even while relaxing, there is a growing need for self-care integrated into daily 'while-doing' time.
📋 Article Processing Timeline
- 📰 Published: June 11, 2026 at 11:00
- 🔍 Collected: June 11, 2026 at 11:26 (25 min after Published)
- 🤖 AI Analyzed: June 11, 2026 at 13:01 (1h 35m after Collected)
MyComfort, a brand known for its self-care and relaxation products with over 1.2 million units sold (operated by EICRIT, based in Shinjuku, Tokyo), conducted a survey on 'Time-Performance (Taipa) and Self-Care' among 76 men and women nationwide.
The survey revealed that 90.8% of respondents suffer from stiff shoulders, along with widespread issues like neck fatigue, eye strain, and straight neck. While the ideal time for self-care is '15–30 minutes,' the reality is that most people can only spare '5–10 minutes,' highlighting a gap between intention and available time.
Furthermore, 71.1% of respondents use their smartphones while relaxing or performing routine tasks, indicating the widespread nature of 'while-doing time.'
Based on these findings, MyComfort proposes self-care habits that can be integrated into daily routines—such as while using a smartphone, watching videos, or before sleep—requiring as little as 5 minutes a day.
The survey revealed that 90.8% of respondents suffer from stiff shoulders, along with widespread issues like neck fatigue, eye strain, and straight neck. While the ideal time for self-care is '15–30 minutes,' the reality is that most people can only spare '5–10 minutes,' highlighting a gap between intention and available time.
Furthermore, 71.1% of respondents use their smartphones while relaxing or performing routine tasks, indicating the widespread nature of 'while-doing time.'
Based on these findings, MyComfort proposes self-care habits that can be integrated into daily routines—such as while using a smartphone, watching videos, or before sleep—requiring as little as 5 minutes a day.
FAQ
What is the most common physical discomfort among modern people?
According to the survey, approximately 90.8% of respondents suffer from stiff shoulders.
What is 'while-doing time' (nagara-jikan)?
It refers to daily time spent doing something else, such as while using a smartphone, watching videos, or relaxing before bed.
Why is 'multitasking self-care' in demand?
Because while awareness of the need for self-care is high, people find it difficult to secure dedicated time for it in their busy daily lives.