Kemana and Enmish Announce Strategic Business Partnership
Kemana Technology, an expert in digital commerce implementation, has partnered with Enmish, a Salesforce consulting firm, to enhance their combined capabilities in providing advanced Salesforce Agentforce solutions for the Japanese market.
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- 📰 Published: April 27, 2026 at 20:00
- 🔍 Collected: April 27, 2026 at 11:31
- 🤖 AI Analyzed: April 28, 2026 at 07:18 (19h 46m after Collected)
Kemana Technology PTE. LTD. (Headquarters: Singapore; CEO: Chris Benz; hereinafter "Kemana"), a specialist in the design, development, and operation of digital commerce, is pleased to announce the start of a strategic business partnership in the Japanese market with Enmish Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Yoshihira Kawahara; hereinafter "Enmish"), which has strong capabilities in consulting focused on Salesforce.
Through this partnership, Kemana will combine its global commerce implementation expertise, including Salesforce Agentforce Commerce, with Enmish's upstream design and support capabilities centered on Agentforce Marketing. This fusion will drastically strengthen their ability to handle increasingly complex digital commerce requirements.
In the Japanese market, services will be provided through "Kemana TOKYO," a joint business hub opened on March 1, 2026, in collaboration with ACROVE Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Shunsuke Arai).
Kemana TOKYO Press Release: https://acrove.co.jp/news/ecservice/4299/
■ Background and Objectives
In recent years, the customer experience required of companies has evolved beyond mere attraction and CRM measures. It now involves integrated design and operation spanning purchase experience, ordering/payment, localization, and after-sales support.
For commerce projects involving multi-language/multi-currency support, B2B/B2C complex requirements, external system integration, and headless configurations, it has become crucial to balance upstream design with implementation power.
Kemana has supported global clients, including those in Japan, as a certified partner for major commerce platforms like Salesforce Agentforce Commerce (formerly Commerce Cloud). However, to expand sales after building an e-commerce site, support for sales and marketing using Agentforce Service (formerly Service Cloud) and Agentforce Marketing (formerly Marketing Cloud) is essential. Strengthening development and implementation capabilities in these areas was a strategic challenge.
This partnership is a strategic move to solve this challenge. By merging Kemana's global technical expertise in Agentforce Commerce with Enmish's know-how in customer understanding, upstream consulting, business design, and project management centered on Agentforce Service/Marketing, the two companies will extend marketing-led support to a broader customer experience that includes purchase and retention.
■ Value Provided by This Partnership
1. Balancing Japanese Business Understanding with Global Implementation Expertise: Kemana handles design and development knowledge in commerce implementation, while Enmish complements this with requirement organization and project management specific to the Japanese market.
2. Integrated Support Across All Customer Touchpoints: Design focuses on connecting Agentforce Commerce with Agentforce Marketing, Data 360 (formerly Data Cloud), and Agentforce Service to provide consistent support from attraction to purchase and support.
3. Enhanced Capability for Complex Commerce Projects: Aiming for better handling of advanced requirements including multi-language/currency, B2B/B2C, headless/PWA, and integration with ERP, payment, and logistics systems.
4. Seamless Support from Vision to Implementation and Operation: Ensuring that upstream visions lead directly to implementation and operation, focusing on the client's business results rather than just system introduction.
■ Main Areas of Support
- Commerce strategy formulation, requirement definition, and implementation support including Agentforce Commerce.
- Global rollout support including multi-language, multi-currency, and cross-border capabilities.
- Architecture design support including headless configurations, PWA, and external system integration.
- Customer touchpoint integration support looking ahead to linkage with Agentforce Marketing / Data 360 / Agentforce Service, etc.
- Operation design, improvement proposals, and continuous growth support.
■ Future Outlook
Both companies will strongly prepare joint proposal and delivery structures within the Salesforce ecosystem in the Japanese market.
Through this partnership, Kemana will combine its global commerce implementation expertise, including Salesforce Agentforce Commerce, with Enmish's upstream design and support capabilities centered on Agentforce Marketing. This fusion will drastically strengthen their ability to handle increasingly complex digital commerce requirements.
In the Japanese market, services will be provided through "Kemana TOKYO," a joint business hub opened on March 1, 2026, in collaboration with ACROVE Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Shunsuke Arai).
Kemana TOKYO Press Release: https://acrove.co.jp/news/ecservice/4299/
■ Background and Objectives
In recent years, the customer experience required of companies has evolved beyond mere attraction and CRM measures. It now involves integrated design and operation spanning purchase experience, ordering/payment, localization, and after-sales support.
For commerce projects involving multi-language/multi-currency support, B2B/B2C complex requirements, external system integration, and headless configurations, it has become crucial to balance upstream design with implementation power.
Kemana has supported global clients, including those in Japan, as a certified partner for major commerce platforms like Salesforce Agentforce Commerce (formerly Commerce Cloud). However, to expand sales after building an e-commerce site, support for sales and marketing using Agentforce Service (formerly Service Cloud) and Agentforce Marketing (formerly Marketing Cloud) is essential. Strengthening development and implementation capabilities in these areas was a strategic challenge.
This partnership is a strategic move to solve this challenge. By merging Kemana's global technical expertise in Agentforce Commerce with Enmish's know-how in customer understanding, upstream consulting, business design, and project management centered on Agentforce Service/Marketing, the two companies will extend marketing-led support to a broader customer experience that includes purchase and retention.
■ Value Provided by This Partnership
1. Balancing Japanese Business Understanding with Global Implementation Expertise: Kemana handles design and development knowledge in commerce implementation, while Enmish complements this with requirement organization and project management specific to the Japanese market.
2. Integrated Support Across All Customer Touchpoints: Design focuses on connecting Agentforce Commerce with Agentforce Marketing, Data 360 (formerly Data Cloud), and Agentforce Service to provide consistent support from attraction to purchase and support.
3. Enhanced Capability for Complex Commerce Projects: Aiming for better handling of advanced requirements including multi-language/currency, B2B/B2C, headless/PWA, and integration with ERP, payment, and logistics systems.
4. Seamless Support from Vision to Implementation and Operation: Ensuring that upstream visions lead directly to implementation and operation, focusing on the client's business results rather than just system introduction.
■ Main Areas of Support
- Commerce strategy formulation, requirement definition, and implementation support including Agentforce Commerce.
- Global rollout support including multi-language, multi-currency, and cross-border capabilities.
- Architecture design support including headless configurations, PWA, and external system integration.
- Customer touchpoint integration support looking ahead to linkage with Agentforce Marketing / Data 360 / Agentforce Service, etc.
- Operation design, improvement proposals, and continuous growth support.
■ Future Outlook
Both companies will strongly prepare joint proposal and delivery structures within the Salesforce ecosystem in the Japanese market.