製品コラボレーション, プロモーションキャンペーン

MyComfort and Danlow Collaborate on "Scent and Stretch" Self-Care for New Lifestyles, Launching Instagram Campaign

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Apr 13, 2026 8:00 PM ・ Updated Jun 15, 2026 1:24 AM ・ 3 min read ・ Source: PR TIMES

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⚡ Key Points

MyComfort, operated by EICRIT (Shinjuku, Tokyo), and fragrance brand Danlow, operated by SHICA (Shibuya, Tokyo), have launched a collaboration.
The Neck Relaxation Pillow is priced at 3,980 JPY (tax included), and the INCENSE STICK (APTEMIΣ) at 3,960 JPY (tax included).

MyComfort, operated by EICRIT (Shinjuku, Tokyo), and fragrance brand Danlow, operated by SHICA (Shibuya, Tokyo), have launched a collaboration. An Instagram giveaway campaign started on April 13, 2026, offering a set of MyComfort's Neck Relaxation Pillow and Danlow's INCENSE STICK (APTEMIΣ) to 50 winners. The application period is from April 13 to April 27, 2026. The Neck Relaxation Pillow is priced at 3,980 JPY (tax included), and the INCENSE STICK (APTEMIΣ) at 3,960 JPY (tax included).

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Apr 13, 2026

MyComfort, known for its relaxation goods with over 1.2 million units sold, and Danlow, a fragrance brand, have partnered to propose a 5-minute pre-sleep self-care routine. This collaboration aims to address stress during lifestyle changes in April, such as new school years, jobs, or relocations. The campaign requires participants to follow MyComfort's official Instagram account (@mycomfort_jp) and like the campaign post. Fifty winners will be selected to receive the "MyComfort × Danlow Relax Set."

Product details: MyComfort Neck Relaxation Pillow: - Price: 3,980 JPY (tax included) - Colors: Black, Light Beige, Ivory, Lavender, Rose Beige - Material: Polyurethane foam - Size: Approx. 17cm (W) x 22cm (L) x 11.5cm (H) - Weight: Approx. 410g - Features: Designed for 5-minute daily use to stimulate neck and shoulder areas, with V-line support and 6 protrusions.

Danlow INCENSE STICK (APTEMIΣ): - Price: 3,960 JPY (tax included) - Quantity: 25 sticks - Burn time: Approx. 30 minutes per stick - Incense stick size: Approx. 8.5cm - Body size: Approx. 13cm (H) x 10.5cm (W) x 1.5cm (D) - Country of origin: Japan - Features: Unique fragrance inspired by moonlight and shadows under a clear night sky, blending oakmoss, lily of the valley, cedarwood, magnolia, and musk.

FACT BOX

Source: PR TIMES
Category: 製品コラボレーション, プロモーションキャンペーン

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Apr 13, 2026 8:00 PM — Distributor PR TIMES
Collected　Apr 13, 2026 4:35 PM
AI structured & analyzed　Apr 13, 2026 6:53 PM
Desk-reviewed & published　Apr 13, 2026 8:00 PM

FAQ

What is the main purpose of the "Scent and Stretch" collaboration between MyComfort and Danlow?

The collaboration aims to propose a 5-minute pre-sleep self-care routine to help individuals manage stress during lifestyle changes in April.

What are the specific lifestyle changes that the "Scent and Stretch" campaign is designed to address?

The campaign is intended to address stress associated with new school years, new jobs, and relocations, which are common lifestyle changes in April.

How can individuals participate in the Instagram campaign to win the "MyComfort × Danlow Relax Set"?

To enter the campaign, participants must follow MyComfort's official Instagram account (@mycomfort_jp) and like the designated campaign post.

What are the key features of the MyComfort Neck Relaxation Pillow included in the prize set?

The pillow is designed for 5-minute daily use to stimulate neck and shoulder areas, featuring V-line support and 6 protrusions, and is made of polyurethane foam.

Could you describe the fragrance profile of the Danlow INCENSE STICK (APTEMIΣ) offered in the collaboration?

The incense stick features a unique fragrance inspired by moonlight and shadows, blending notes of oakmoss, lily of the valley, cedarwood, magnolia, and musk.

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Washin AI News Desk“MyComfort and Danlow Collaborate on "Scent and Stretch" Self-Care for New Lifestyles, Launching Instagram Campaign”AI News by Washin Village（和心村）, Apr 13, 2026. https://aeo.washinmura.jp/ai/acrove-co-jp/en/news/2026-04-13-mycomfort-and-danlow-collaborate-on-scen

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