Treats for Humans and Beloved Dogs to Enjoy Together. The Mate Tokyo Launches Dog Treat "Gohobi Hoshiimo" (Reward Dried Sweet Potato)

The Mate Tokyo, a skincare brand for beloved dogs and cats (operated by SkipSkip Co., Ltd., Headquarters: Shinjuku-ku, Tokyo), will launch "Gohobi Hoshiimo," a dog treat made from Ibaraki-grown "Beni Haruka" sweet potatoes.

This product is a dog treat that can be easily incorporated into snack time shared by humans and their beloved dogs. It uses Ibaraki-grown "Beni Haruka" sweet potatoes cultivated at a contract farm, and is finished to allow enjoyment of the natural sweetness and moist texture of the sweet potato itself, without adding sugar or other ingredients. It is easy to incorporate into daily snacks as well as rewards during training, and its stick type, which can be easily torn by hand, makes it easy to give according to the dog's size and situation.

In recent years, among consumers who welcome pets as family members, there is a growing awareness of wanting to choose what they give to their dogs based on ingredients and background, as well as a desire to enjoy the time spent together more comfortably. The Mate Tokyo proposes dog treats that cater to such needs as a new option, accompanying the time spent with humans and their beloved dogs while also considering quality and production background.

◼︎Development Background

In recent years, among consumers who welcome pets as family members, there is a growing awareness of wanting to choose what they give to their dogs based on ingredients and background, as well as a desire to enjoy the time spent together more comfortably. The Mate Tokyo proposes dog treats that cater to such needs as a new option, accompanying the time spent with humans and their beloved dogs while also considering quality and production background.

The raw material used is Ibaraki-grown "Beni Haruka" sweet potato. The contract farm is working on reducing fertilizers and pesticides, and is also engaged in circular agriculture utilizing regional resources and regenerating abandoned cultivated land. Furthermore, it was selected as a finalist among the top 15 nationwide in the 2025 National Dried Sweet Potato Grand Prix and was also selected in 2026.

The same farm also produces dried sweet potatoes for human consumption, and the sweet potatoes used in this product are of the same variety as those used for those dried sweet potatoes. This product uses food-grade raw materials and is manufactured in a factory with high hygiene standards. Both raw materials and manufacturing environment were considered as a product that accompanies snack time shared by humans and their beloved dogs.

◼︎Product Features

1. A treat that makes it easy for humans and beloved dogs to enjoy time together

Its moist and soft texture and stick shape, which allows for easy tearing to adjust the amount, make it easy to incorporate into daily snack time. We aimed for a product that blends naturally into the time spent by humans and their beloved dogs in the same space, serving as a trigger for daily communication.

2. Uses Ibaraki-grown "Beni Haruka"

The raw material used is Ibaraki-grown "Beni Haruka" sweet potato. It is characterized by its natural sweetness and moist texture, making it a dog treat that utilizes the inherent flavor of the ingredients.

3. Uses the same variety as dried sweet potatoes sold for human consumption

The same farm also produces dried sweet potatoes for human consumption, and the sweet potatoes used in this product are of the same variety as those used for those dried sweet potatoes.

4. Uses food-grade raw materials and considers the manufacturing environment

This product uses food-grade raw materials. Furthermore, manufacturing is carried out in a factory with high hygiene standards, ensuring processing in an environment that prioritizes hygiene management. Farm documents indicate hygiene management initiatives such as work management in clean rooms, washing and disinfection, temperature and humidity control, and confirmation by metal detectors.

5. Low-temperature drying to bring out the flavor of the ingredients

The processing of raw materials incorporates the concept of bringing out the natural sweetness and flavor of sweet potatoes through low-temperature drying. Farm documents also mention the introduction of special cold air dryers and the creation of a drying environment that enhances natural sweetness.

◼︎Product Overview

"Gohobi Hoshiimo" is a product that serves as an option for daily snack selection as a dog treat containing nutrients derived from sweet potatoes.

Dietary fiber supports the maintenance of intestinal environment, vitamins (C, E, β-carotene) support the maintenance of healthy skin and coat, and potassium supports the maintenance of mineral balance in the body. Furthermore, its low-fat content makes it a suitable treat for those conscious of weight management.

*This product is a dog treat. It is not a staple food.

*Please adjust the feeding amount according to your dog's age, weight, and health condition.

◼︎First Unveiling at Interpet 2026

This product is scheduled to be introduced at The Mate Tokyo booth at the "15th Interpet Tokyo" to be held at Tokyo Big Sight from Thursday, April 2, 2026.

Exhibition location: East Hall 7 E7-G059

◆The Mate Tokyo Overview

"The Mate Tokyo" is a skincare brand for beloved dogs and cats operated by SkipSkip Co., Ltd., founded on August 28, 2023, to express gratitude to MATEs. We developed dog skincare shampoo for external care to keep pets' skin and coat healthy, and have delivered a cumulative total of 20,000 bottles to customers. We have also started an approach from "food" to support health from within the body. Currently, in addition to shampoo and conditioner, our lineup includes powdered goat milk, aiming to improve the QOL (Quality of Life) of pets.

Operating company: SkipSkip Co., Ltd.

Business activities: Planning, manufacturing, and sales of pet care products

Operating company: SkipSkip Co., Ltd.

Business activities: Planning, manufacturing, and sales of pet care products

The Mate Tokyo WEB: https://thematetokyo.com/pages/company

Wannyan Movie Lab WEB: https://wannyanmovie.com/

YouTube: https://www.youtube.com/@wannyan_movie_lab

Instagram: https://www.instagram.com/thematetokyo/

X: https://x.com/thematetokyo

facebook: https://www.facebook.com/TheMateTokyo

◆About ACROVE Co., Ltd.

With the mission of "Creating the Orchard of Society," we operate two businesses: sales support and M&A, to pass on as many wonderful businesses, products, and ideas as possible to the next generation. We simultaneously operate two businesses: "Commerce Transformation Business (CX Business)" which provides end-to-end sales support to maximize EC sales utilizing our unique big data, and "EC Roll-up Business" which realizes M&A and business succession-type M&A aimed at fostering brands and businesses. The synergy of these two businesses, based on a unique business model rarely seen worldwide, is ACROVE's strength. Shunsuke Arai, Representative Director / President and CEO, was selected for Forbes 30 Under 30 Asia 2024 and Forbes JAPAN 30 UNDER 30 2024, and ACROVE was selected for Nikkei XTREND "100 Companies Creating Future Markets [2025 Edition]".

Company Name: ACROVE Co., Ltd. (https://acrove.co.jp/)

Established: November 15, 2018

Representative: Shunsuke Arai, Representative Director / President and CEO

Consolidated employees: 260 (as of March 2026)

Location: Shinjuku Central Park Tower 19F, 6-18-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023

Business activities
: "Commerce Transformation (CX) Business" supporting EC sales maximization with an average sales growth rate of 300%

: "EC Roll-up Business" which has achieved 17 M&A deals in approximately 3 years since its inception, including 6 business succession-type M&A deals