A treat to enjoy the time shared between people and their beloved dogs. The Mate Tokyo launches dog treat "Reward Dried Sweet Potato"
SkipSkip Co., Ltd.'s skincare brand "The Mate Tokyo" has released a human-grade, additive-free dog treat made from Ibaraki-grown "Beniharuka" sweet potatoes.
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- 📰 Published: April 2, 2026 at 19:00
- 🔍 Collected: April 2, 2026 at 14:31
- 🤖 AI Analyzed: April 21, 2026 at 06:50 (448h 19m after Collected)
The skincare brand for dogs and cats "The Mate Tokyo" (SkipSkip Co., Ltd., Headquarters: Shinjuku-ku, Tokyo) will release a dog treat, "Reward Dried Sweet Potato", made from Ibaraki-grown "Beniharuka" sweet potatoes.
This product is a dog treat that is easily incorporated into snack times shared by people and their dogs. Using "Beniharuka" sweet potatoes grown at contract farms in Ibaraki Prefecture, we have brought out their natural sweetness and moist texture without adding any sugar, allowing the natural deliciousness of the sweet potato to be enjoyed exactly as is. It is perfect for everyday snacks as well as rewards during training. Featuring a stick type that is easy to tear by hand, it is characterized by being easy to feed according to the dog's size and the situation.
In recent years, among consumers who welcome pets as members of the family, there has been a growing awareness of wanting to choose items given to dogs based on ingredients and background, as well as a spreading desire to comfortably enjoy the time spent together. As a new option to meet these needs, The Mate Tokyo proposes a dog treat that considers both quality and production background while staying close to the time shared by people and their beloved dogs.
## Background of Development
In recent years, among consumers who welcome pets as members of the family, there has been a growing awareness of wanting to choose items given to dogs based on ingredients and background, as well as a spreading desire to comfortably enjoy the time spent together. As a new option to meet these needs, The Mate Tokyo proposes a dog treat that considers both quality and production background while staying close to the time shared by people and their beloved dogs.
The raw ingredient used is the "Beniharuka" sweet potato from Ibaraki Prefecture. The contract farms are advancing efforts to reduce fertilizer and pesticide use, while also engaging in circular agriculture utilizing local resources and regenerating abandoned farmlands. Additionally, they were selected as finalists in the Top 15 nationwide at the 2025 National Dried Sweet Potato Grand Prix and have also been selected for 2026.
These farms also produce dried sweet potatoes sold for human consumption, and the sweet potatoes used in this product are the exact same variety used for those dried sweet potatoes. This product utilizes raw materials intended for food use, and manufacturing takes place in a factory with a highly hygienic environment. As a product that stays close to the snack time shared by people and their dogs, careful consideration was given to both raw materials and the manufacturing environment.
## Product Features
**1. A treat that makes it easy for people and dogs to enjoy time together**
With a moist and soft stick shape that is easy to tear by hand to adjust the amount, it is designed to be easily incorporated into daily snack times.
This product is a dog treat that is easily incorporated into snack times shared by people and their dogs. Using "Beniharuka" sweet potatoes grown at contract farms in Ibaraki Prefecture, we have brought out their natural sweetness and moist texture without adding any sugar, allowing the natural deliciousness of the sweet potato to be enjoyed exactly as is. It is perfect for everyday snacks as well as rewards during training. Featuring a stick type that is easy to tear by hand, it is characterized by being easy to feed according to the dog's size and the situation.
In recent years, among consumers who welcome pets as members of the family, there has been a growing awareness of wanting to choose items given to dogs based on ingredients and background, as well as a spreading desire to comfortably enjoy the time spent together. As a new option to meet these needs, The Mate Tokyo proposes a dog treat that considers both quality and production background while staying close to the time shared by people and their beloved dogs.
## Background of Development
In recent years, among consumers who welcome pets as members of the family, there has been a growing awareness of wanting to choose items given to dogs based on ingredients and background, as well as a spreading desire to comfortably enjoy the time spent together. As a new option to meet these needs, The Mate Tokyo proposes a dog treat that considers both quality and production background while staying close to the time shared by people and their beloved dogs.
The raw ingredient used is the "Beniharuka" sweet potato from Ibaraki Prefecture. The contract farms are advancing efforts to reduce fertilizer and pesticide use, while also engaging in circular agriculture utilizing local resources and regenerating abandoned farmlands. Additionally, they were selected as finalists in the Top 15 nationwide at the 2025 National Dried Sweet Potato Grand Prix and have also been selected for 2026.
These farms also produce dried sweet potatoes sold for human consumption, and the sweet potatoes used in this product are the exact same variety used for those dried sweet potatoes. This product utilizes raw materials intended for food use, and manufacturing takes place in a factory with a highly hygienic environment. As a product that stays close to the snack time shared by people and their dogs, careful consideration was given to both raw materials and the manufacturing environment.
## Product Features
**1. A treat that makes it easy for people and dogs to enjoy time together**
With a moist and soft stick shape that is easy to tear by hand to adjust the amount, it is designed to be easily incorporated into daily snack times.