Color Contact Lens 'idoly' Modeled by ≠ME's Hitomi Suzuki to Launch at Don Quijote Stores♡

Ace Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Masafumi Yamashita) will begin sequentially handling all five colors of the color contact lens brand 'idoly,' modeled by Hitomi Suzuki of ≠ME, at Don Quijote stores starting from Friday, April 3rd.

♥ Brand Concept

**"This gaze will become someone's favorite."**

Chasing after aspirations, wanting to become even cuter. My favorite lenses are a charm that gives my eyes confidence and sparkle. Because the cuteness dwelling in one's eyes is infinite. A story of everlasting cuteness, starting from the eyes.

idoly is built on the concept of a definitive, eternally favorite, classic idol-like charm: "Become closer to your admired favorite!" "Become the wearer's favorite (oshi) color contact lens!" "When you wear them, you'll be 'pushed' by someone! (They'll think you're cute)"

♥ Lens Lineup

All 5 colors to capture everyone's gaze with a classic idol look!

### ・Pretty Wink DIA: 14.5mm / Colored Diameter: 14.0mm / BC: 8.6mm Maximum prettiness♡ A classic, round, idol-like dark brown. Keep idol-level eyes with round, large pupils♡ Perfectly enhances your look for selfies and Polaroids, a special lens guaranteed to make you a favorite.

### ・Sweet Latte DIA: 14.5mm / Colored Diameter: 14.0mm / BC: 8.6mm Add cuteness with a soft, thick rim♡ An extra-sweet, mellow latte beige. Achieve a dewy, sophisticated look with the mellow beige of double highlights. A soft and sweet lens that draws in the gaze.

### ・Lovely Rose DIA: 14.5mm / Colored Diameter: 13.8mm / BC: 8.6mm 120% cuteness with the magic of pink♡ A heart-fluttering, fully charming, sweet milky pink. A milky pink that colors your eyes softly like magic. A girly, charming lens perfect for girls' nights out♡

### ・Precious Brown DIA: 14.5mm / Colored Diameter: 13.8mm / BC: 8.6mm An eternally cute, dewy, and radiant brown brimming with adorableness. For eyes as cute and sparkling as if you're in love. A classic, charming lens overflowing with preciousness.

### ・Mignon Choco DIA: 14.5mm / Colored Diameter: 13.8mm / BC: 8.6mm A sweet, juicy♡ natural-style choco brown. Natural like bare eyes, yet juicy and cute. A naturally enhancing lens with a dash of sweetness.

♥ Image Model is Hitomi Suzuki from the female idol group ≠ME

**Hitomi Suzuki** Born on April 13, 2001, in Tokyo. A member of the female idol group ≠ME (Not Equal Me). Made her major debut with King Records on April 7, 2021, with the mini-album "Cho Tokkyu ≠ME Iki." Her 11th single, "Haitateki Fighter," will be released on Wednesday, December 10, 2025. She is active in various fields, including modeling for fashion brands. She also shares content about fashion, makeup, and daily life on her YouTube channel.

♥ Retail Stores

- Don Quijote stores nationwide (to be released sequentially starting Friday, April 3, 2026, *excluding some stores*) - Queen Eyes physical stores - QUEEN EYES (Online) - QUEEN EYES Rakuten Ichiba Store - QUEEN EYES Qoo10 Store - amazon - QUEEN EYES Yahoo! Shopping Store - SHOPLIST - au PAY Market

♥ Official SNS

- idoly Official Instagram - idoly Official TikTok - idoly Official X