62.7% of Companies Experience Withdrawal or Discontinuation of YouTube Operations. Reality Reveals That Continuation or Withdrawal Is Determined by "Business Results" Rather Than "View Counts". [Survey on the Reality of YouTube Operation Withdrawal and Failure]
A survey conducted by Acacia Inc. revealed that 62.7% of companies have experienced withdrawal or discontinuation of YouTube operations, and that the continuation or withdrawal is determined by "business results" rather than "view counts."
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 21:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 22:17 (485h 29m after Collected)
Acacia Inc. (https://acacia-web.com/, location: Chuo-ku, Osaka, Representative Director: Rikuya Okamoto), which specializes in B2B company lead generation support and provides YouTube operation agency and video production services, conducted a "Survey on the Reality of YouTube Operation Withdrawal and Failure" targeting 303 company personnel who are currently operating or have experience operating YouTube in-house.
The survey revealed that 62.7% of companies have experienced withdrawal or discontinuation of YouTube operations, and more than half of them made the decision to quit within six months.
While "failure to lead to sales results" and "failure to increase view counts" were almost equally cited as reasons for withdrawal, the top reasons cited by companies that continued despite difficulties were indicators directly linked to business results, such as brand awareness and lead generation.
This highlights the reality that whether a company can design "YouTube that leads to business results" rather than "YouTube that increases view counts" is the turning point for continuation or withdrawal.
Click here for the detailed report.
## Survey Overview
Survey period: February 12, 2026 (Thursday)
Target audience: Companies that are currently operating or have experience operating YouTube in-house
Number of valid responses: 303 (198 males / 105 females)
Age breakdown: 20s: 87 / 30s: 113 / 40s: 69 / 50s: 34
Survey method: Internet survey
Survey institution: iBridge Corporation
*Percentages for multiple-choice questions are calculated based on the number of valid respondents.
*Data is rounded to the second decimal place, so the total may not be 100%.
All data and detailed considerations are available here: https://acacia-web.com/news/youtube-research/
## Summary of Survey Results
The survey revealed that 62.7% of companies have experienced withdrawal or discontinuation of YouTube operations, and more than half of them made the decision to quit within six months.
While "failure to lead to sales results" and "failure to increase view counts" were almost equally cited as reasons for withdrawal, the top reasons cited by companies that continued despite difficulties were indicators directly linked to business results, such as brand awareness and lead generation.
This highlights the reality that whether a company can design "YouTube that leads to business results" rather than "YouTube that increases view counts" is the turning point for continuation or withdrawal.
Click here for the detailed report.
## Survey Overview
Survey period: February 12, 2026 (Thursday)
Target audience: Companies that are currently operating or have experience operating YouTube in-house
Number of valid responses: 303 (198 males / 105 females)
Age breakdown: 20s: 87 / 30s: 113 / 40s: 69 / 50s: 34
Survey method: Internet survey
Survey institution: iBridge Corporation
*Percentages for multiple-choice questions are calculated based on the number of valid respondents.
*Data is rounded to the second decimal place, so the total may not be 100%.
All data and detailed considerations are available here: https://acacia-web.com/news/youtube-research/
## Summary of Survey Results