Co-creation with JTOS, a Consortium Across Four Railway Companies

Pets All Right Co., Ltd. (Headquarters: Chuo-ku, Tokyo; CEO: Hitoshi Kobayakawa), which operates the pet outing support app "Wan!Pass," announces its selection as a co-creation partner for the "Railway Cross-sectional Social Implementation Consortium "JTOS"" (JTOS), formed by four companies: JR East Startup Co., Ltd. (a CVC of East Japan Railway Company that promotes investment and collaboration with ventures), Tokyu Corporation, Odakyu Electric Railway Co., Ltd., and Seibu Holdings Inc.

Moving forward, our app "Wan!Pass" will collaborate with "JTOS" to promote pet tourism and support the creation of tourist destinations where pet owners and their families can enjoy themselves, starting with a demonstration experiment in the Hakone area.

Background and Challenges In recent years, as the value of pets as family members has spread and more people actively enjoy traveling and going out with their dogs, pet tourism has gained attention as a means of regional revitalization.

However, there are barriers such as "not knowing which facilities allow pets," "uncertainty due to varying acceptance rules at each facility," and "worrying about bothering others." On the other hand, facilities face concerns about "operational aspects of accepting pets" and "the need to be considerate of other users." The current situation is that despite the demand for pet tourism in the region, the acceptance environment is not sufficiently developed.

To solve this problem, Hakone, a leading tourist destination in Japan visited by approximately 20 million people annually, with diverse tourism resources such as hot springs, nature, and art museums, and easy access from the Tokyo metropolitan area, will be used as a model case. "Wan!Pass" will collaborate with hotels and tourist facilities of the Odakyu Group and Seibu Group to verify the potential for creating pet-friendly tourist destinations.

Objective The objective is to promote pet tourism in the Hakone area and achieve the following by expanding awareness and use of the pet outing support app "Wan!Pass":

・Provision of enjoyable tourism experiences for pets and families ・Expansion of tourist spots and acceptance facilities

Specifically, "securing transportation and accommodation facilities for pets," which had been a bottleneck for our company alone in promoting pet tourism, will be addressed by collaborating with "JTOS"'s assets such as railways and accommodation facilities. This will enable smoother circulation in the Hakone and Lake Ashi areas, realizing enjoyable tourism experiences with pets, and integrating accommodation. This will lead to the acquisition of a new tourist segment—pet owners and their families—and the revitalization of the regional economy.

Furthermore, by collaborating with the network of railways, tourist facilities, and accommodation facilities held by "JTOS," scattered acceptance environments will be connected across the entire area, expanding pet-friendly environments not as "points" but as a "surface." This aims to realize integrated pet tourism from "travel" to "stay."

With Hakone as a model case, we will recommend its introduction to other tourist destinations and accommodation facilities in the future, promoting the creation of pet-friendly tourist destinations throughout Japan.

【Overview of Demonstration Experiments】

・1st Demonstration Experiment Date: Saturday, June 6, 2026, 11:00~16:00 *Some limited content until around 17:30 (planned) Location: Hakone-en area Main content: Wan!Pass check-in experience, stamp rally within Hakone-en area, training certification class/manners lecture, private dog-only Hakone Komagatake Ropeway ride, cage-free night aquarium at Hakone-en Aquarium (special evening opening), etc. Verification items: Convenience and usability of Wan!Pass in tourist destinations, facility acceptance system, participant satisfaction and requests, safety management and manners compliance.

・2nd Demonstration Experiment Date: Early October 2026 (planned) Location: Entire Hakone area (multiple locations including Odakyu Group and Seibu Group facilities) Content: In addition to the content of the 1st experiment, area-wide stamp rally, multi-facility collaboration program, etc. Verification items: Effect measurement of multi-location collaboration, promotion effect of area circulation, estimation of economic effect, participation intent and challenges of local businesses.

*Details of the event will be announced later on Wan!Pass and other platforms. *In case of rain, it will be postponed to the following week. *Hakone Komagatake Ropeway operations may be suspended in case of bad weather.

Comments from JTOS Representatives Mr. Wada, Odakyu Electric Railway Co., Ltd.: Hakone is an attractive area visited by many people from Japan and abroad. Through co-creation with Wan!Pass, we expect Hakone to further evolve as a "chosen tourist destination" for pet owners as well.

Mr. Amikura, Seibu Holdings Inc.: In Hakone, rich in nature and tourist spots, we aim to co-create with Pets All Right Co. and Wan!Pass to make it an "easy-to-visit, enjoyable tourist destination" for pets and their owners, making pet travel more accessible and comfortable.

Comments from Pets All Right Co., Ltd. Representative We are deeply honored to have our track record of initiatives with local governments recognized and to be selected as a co-creation partner for "JTOS," a consortium formed by four major railway companies. We believe this co-creation will lead to increased awareness and trust in "Wan!Pass" among pet owners and tourist facilities nationwide. We aim to update Hakone, an area already rich in tourism resources, into a unique tourist destination by increasing pet-friendly railways, tourist facilities, and accommodation facilities. Furthermore, through this initiative, we will build a model to expand environments where pets and people can coexist, not as "points" but as a "surface."

About Wan!Pass "Wan!Pass" is an app born from the real voices of pet owners, designed to create a pleasant experience for both "dog owners" and "people without dogs," expanding their range of activities and providing a fulfilling pet life.

【Benefits of using Wan!Pass】 ・You can quickly find facilities that allow your dog to accompany you. ・You can register "Rabies Vaccination Certificate" and "Vaccine Vaccination Certificate" in the app, completing facility visit procedures with a single tap. ・Through a system where dog trainers certify training levels (Wan!Pass Training Certification), only those with certification can enter facilities that would normally not allow dogs.

Wan!Pass is a free app with no registration or usage fees for users or listed facilities. Learn more here: https://entry.wanpass.me/

About Railway Cross-sectional Social Implementation Consortium "JTOS" "JTOS" is a railway cross-sectional social implementation consortium launched in September 2023 by the four companies listed in <Participating Company Overview> below. To overcome various barriers to social implementation surrounding startup companies, each company provides a vast field for demonstration experiments by combining management resources such as stations, railways, and real estate, and information resources from group businesses, to create the future's new normal together with startups. This initiative is part of co-creation in the "WELL-BEING" domain, one of the four themes advocated by JTOS. URL: https://jtos.jp/

<Participating Company Overview> Company Name: JR East Startup Co., Ltd. Location: TokyoYard Building 7F, 2-21-42 Takanawa, Minato-ku, Tokyo Representative: Yu Shibata, President and CEO Established: February 2018 Business Activities: Research and discovery of business seeds and advanced technologies, investment in venture companies, and promotion of collaboration with the JR East Group. URL: https://jrestartup.co.jp/

Company Name: Tokyu Corporation Location: 5-6 Nanpeidai-cho, Shibuya-ku, Tokyo Representative: Masahiro Horie, President and Representative Director Established: September 2, 1922 Business Activities: Real estate business, real estate sales, and other businesses. URL: https://www.tokyu.co.jp/index.html

Company Name: Odakyu Electric Railway Co., Ltd. Location: 2-7-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo; ViNA GARDENS OFFICE, 2-2 Megumi-cho, Ebina City, Kanagawa Prefecture Representative: Shigeru Suzuki, President and Representative Director Established: June 1, 1948 (predecessor Odawara Express Railway established May 1, 1923) Business Activities: Railway business, real estate business, and other businesses. URL: https://www.odakyu.jp/

Company Name: Seibu Holdings Inc. Location: 1-16-15 Minami-Ikebukuro, Toshima-ku, Tokyo Representative: Ryuichiro Nishiyama, President and COO Established: February 3, 2006 Business Activities: Primarily three businesses: "Real Estate Business," "Hotel & Leisure Business," and "Urban Transportation & Railway Line Business," as well as a wide range of other businesses including sports. URL: https://www.seibuholdings.co.jp/

About Pets All Right Co., Ltd. Pets All Right aims to "create a happy symbiotic society for pets and people" and is a pet tech company that develops digital services in the pet life domain. Its main services are "Pets All Right," an online expert consultation service where you can consult veterinarians 24 hours a day, 365 days a year, and "Wan!Pass," which supports outings with dogs and digitizes vaccination certificates. We are committed to solving pet owners' problems with technology and improving the overall value of the pet industry.

Company Profile Company Name: Pets All Right Co., Ltd. Location: Meisho Building 3B, 1-11-10 Shinkawa, Chuo-ku, Tokyo 104-0033 Representative: Hitoshi Kobayakawa, Representative Director Established: October 13, 2023 (absorbed the former Pets All Right Co., Ltd. established September 10, 2020) Business Activities: Operation of web services, support for pet-related services. URL: https://about.petsallright.net/