Kauche Inc. (Headquarters: Shibuya-ku, Tokyo) is pleased to announce that its shopping app "Kauche" reached a cumulative total of 7 million downloads on July 1, 2026.
"Kauche" offers a "discovery-oriented" shopping experience that allows users to enjoy shopping through interaction with other users and serendipitous encounters. The experience of finding desired items while browsing, much like window shopping, has resonated with many customers, leading to this milestone.
From Searching to Buying, to Discovering While Browsing
The hallmark of "Kauche" lies in its stay-and-discover experience, which is not based on pre-determined purchases. Users browse the timeline, engage with posts from other users, and discover products while having fun. This "can't help but buy" experience is not only enjoyable for customers but also provides a new sales channel for businesses, allowing their products to be discovered by chance.
Kauche will continue to develop features that embody its vision of "creating a new sphere of life," with a focus on creating a place where customers can spend their days enjoyably.
Kauche Farm: Cultivating the "I Can't Help But Open It Daily" Habit
One of the features supporting these daily return visits is "Kauche Farm," where users can grow crops within the app and exchange harvested crops for actual products.
Users water crops together with friends and family, recommend items they liked, saying "This product was good." This builds a sense of small accomplishment in busy daily lives and a feeling of connection with others. The accumulation of these experiences quietly fosters the daily habit of "can't help but open it daily."
"Stroll" Feature Added to Kauche Farm
Furthermore, a new "Stroll" feature has been added to Kauche Farm.
"Stroll" is a feature that allows users to enjoy walking with the character "Sanpo Maru." Based on daily steps, "sunflower seeds" are accumulated, and by feeding these seeds to Sanpo Maru, users can receive presents.
"How many steps did I take today?" With such small joys, spending time with Sanpo Maru becomes a daily routine. "Stroll" is a feature that makes everyday life just a little bit more enjoyable. We believe that these small habits in life connect to our vision of "creating a new sphere of life."
Message from the Representative (Kouhei Monna, Representative Director and CEO)
Spaces for social interaction in the world are diminishing without us realizing it. In the past, people used to shop while chatting with neighbors at local shopping streets. But now, connections with neighbors have weakened, and relatives don't live nearby. Shopping has become an individual task, done alone and returning home without speaking to anyone.
Kauche offers both value and fun. Above all, "we want it to be a place for human interaction." Fulfilling this is the essence of this service, I believe.
Reaching the milestone of 7 million downloads is thanks to our customers who enjoy Kauche every day. While using shopping as an entry point, we will continue to create a space where people can connect in a relaxed way.
About the Shopping App "Kauche"
"Kauche" is a shopping app that makes everyday life more fun and affordable.
Through features like the in-app farming game "Kauche Farm" and "Everyone's Posts," where users can share reviews of products with each other, users can enjoy shopping while having fun. Focusing on food and daily necessities, it offers "new encounters with products" that are both affordable and discoverable.
About Kauche Inc.
With the mission of "Bringing Fun to Everyday Life," we operate the shopping app "Kauche." By creating an exciting shopping experience for both customers who shop and businesses that want to sell products, we aim to update the digital shopping experience as a place where enjoyment can be pursued, beyond just the purpose of purchasing goods.
"Kauche" App Overview
Official Name: "Kauche"
Development and Operation: Kauche Inc.
Supported Devices: iPhone, Android
Service Region: Japan
Supported Languages: Japanese
Service Start Date: September 1, 2020
App Store: https://apps.apple.com/jp/app/id1527218749
Google Play: https://play.google.com/store/apps/details?id=com.kauche.kauche
Official X Account: https://x.com/kauche_jp
Company Overview
Company Name: Kauche Inc.
Business Activities: Operation of "Kauche"
Representative Name: Kouhei Monna
FACT BOX
- Source: PR TIMES
- Category: アプリ