"Your feet deserve more freedom" for business scenes. Allbirds launches Spring Campaign for "tireless feet."
Allbirds is holding a "Spring Business Campaign" from April 15 (Wednesday) to May 17 (Sunday), 2026, offering 10% off eligible business-oriented sneakers at all direct stores and the official online store. This campaign addresses common foot problems in business settings by proposing comfortable sneakers made from natural materials.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 19:56
- 🔍 Collected: April 30, 2026 at 11:32
- 🤖 AI Analyzed: April 30, 2026 at 13:29 (1h 57m after Collected)
Allbirds, which delivers comfort to your feet using natural, naturally derived materials, will hold a "Spring Business Campaign" from April 15 (Wednesday) to May 17 (Sunday), 2026, offering 10% off eligible sneakers for business scenes at all direct stores nationwide and the official online store.
We propose sneakers that solve the "foot problems" hidden in daily commutes, long hours of standing work, and outside sales, at a special price for business professionals. The upper is made of mesh derived from natural eucalyptus fiber, and the midsole uses "SweetFoam™︎", an EVA material derived from sugarcane. Unlike leather shoes, they offer a soft feel and high cushioning, supporting you through a busy day.
From an era where "leather shoes are the norm" to an era where "your feet deserve more freedom."
Even among Allbirds customers, there has been an increasing number of comments recently such as, "I came looking for shoes I can wear to work" and "My colleague at work recommended them to me."
People who used to wear leather shoes in business settings are choosing Allbirds as their "graduation from leather shoes."
Behind this is the real悩み that modern business professionals face:
- Blisters caused by new leather shoes
- Foot fatigue from long hours of standing work
- Sweating and pain during outside sales
- Ambiguity between leather shoes and sneakers as business casualization progresses
Starting from these customer voices, Allbirds is seriously proposing "sneakers suitable for business" in this Spring Business Campaign. Your feet deserve more freedom. Allbirds believes that beyond the heaviness and pain of leather shoes, there should be a lighter and more comfortable way of working.
Comfort in business scenes, achievable only with natural materials.
Eucalyptus fiber mesh upper provides a gentle feel.
The upper uses mesh derived from natural eucalyptus fiber. It eliminates the stiffness and tightness unavoidable with leather shoes, softly enveloping your feet. It provides comfort that prevents blisters from day one. It also has excellent breathability, preventing stuffiness during outside sales or long hours of wear in summer, maintaining a clean feel for your feet.
SweetFoam™︎ from sugarcane provides high cushioning for tireless feet.
The midsole uses Allbirds' uniquely developed sugarcane-derived EVA material, "SweetFoam™︎." It absorbs impact on the soles of your feet, reducing fatigue in the evening, even during long hours of standing work or all-day outside sales. You'll find yourself thinking, "My feet feel light today" – that's Allbirds' cushioning.
Furthermore, a silhouette that blends into office scenes.
The minimalist design is not too casual, blending seamlessly with business casual and smart casual dress codes. It's a pair that achieves the double benefit of "comfort" and "fitting in with business scenes without feeling out of place."
[Campaign Overview]
Period: April 15, 2026 (Wednesday) 10:00 - May 17, 2026 (Sunday) 23:59
Eligible Products: The following products (standard colors)
Discount: 10% OFF eligible products
Participating Stores: Allbirds direct stores (Marunouchi, Harajuku, Osaka) and online store
Tree Runners
Mens & Womens
Tree Runners Go
Mens & Womens
Wool Runners
Mens & Womens
Wool Runners Go
Mens & Womens
Tree Breezers
Womens Only
About Stores
Harajuku Store
Store name: Allbirds Harajuku
Address: 1F Harajuku Jingunomori Building, 1-14-34 Jingumae, Shibuya-ku, Tokyo
Phone number: 03-6804-6827
Business hours: 10:00 - 19:00, irregular holidays
Marunouchi Store
Store name: Allbirds Marunouchi
Address: 1F, 105 section, Shin Kokusai Building, 3-4-1 Marunouchi, Chiyoda-ku, Tokyo
Phone number: 03-6812-2580
Business hours: 11:00 - 20:00, irregular holidays
* Sundays and holidays: 10:00 - 19:00
Osaka Store
Store name: Allbirds Osaka
Address: Grand Front Osaka South Building 4F, 4-20 Ofukacho, Kita-ku, Osaka
Phone number: 06-6487-8841
Business hours: 11:00 - 21:00, irregular holidays
Our Story
Tim Brown, former New Zealand national football player, and [the rest of the story is truncated]...
Keywords:
We propose sneakers that solve the "foot problems" hidden in daily commutes, long hours of standing work, and outside sales, at a special price for business professionals. The upper is made of mesh derived from natural eucalyptus fiber, and the midsole uses "SweetFoam™︎", an EVA material derived from sugarcane. Unlike leather shoes, they offer a soft feel and high cushioning, supporting you through a busy day.
From an era where "leather shoes are the norm" to an era where "your feet deserve more freedom."
Even among Allbirds customers, there has been an increasing number of comments recently such as, "I came looking for shoes I can wear to work" and "My colleague at work recommended them to me."
People who used to wear leather shoes in business settings are choosing Allbirds as their "graduation from leather shoes."
Behind this is the real悩み that modern business professionals face:
- Blisters caused by new leather shoes
- Foot fatigue from long hours of standing work
- Sweating and pain during outside sales
- Ambiguity between leather shoes and sneakers as business casualization progresses
Starting from these customer voices, Allbirds is seriously proposing "sneakers suitable for business" in this Spring Business Campaign. Your feet deserve more freedom. Allbirds believes that beyond the heaviness and pain of leather shoes, there should be a lighter and more comfortable way of working.
Comfort in business scenes, achievable only with natural materials.
Eucalyptus fiber mesh upper provides a gentle feel.
The upper uses mesh derived from natural eucalyptus fiber. It eliminates the stiffness and tightness unavoidable with leather shoes, softly enveloping your feet. It provides comfort that prevents blisters from day one. It also has excellent breathability, preventing stuffiness during outside sales or long hours of wear in summer, maintaining a clean feel for your feet.
SweetFoam™︎ from sugarcane provides high cushioning for tireless feet.
The midsole uses Allbirds' uniquely developed sugarcane-derived EVA material, "SweetFoam™︎." It absorbs impact on the soles of your feet, reducing fatigue in the evening, even during long hours of standing work or all-day outside sales. You'll find yourself thinking, "My feet feel light today" – that's Allbirds' cushioning.
Furthermore, a silhouette that blends into office scenes.
The minimalist design is not too casual, blending seamlessly with business casual and smart casual dress codes. It's a pair that achieves the double benefit of "comfort" and "fitting in with business scenes without feeling out of place."
[Campaign Overview]
Period: April 15, 2026 (Wednesday) 10:00 - May 17, 2026 (Sunday) 23:59
Eligible Products: The following products (standard colors)
Discount: 10% OFF eligible products
Participating Stores: Allbirds direct stores (Marunouchi, Harajuku, Osaka) and online store
Tree Runners
Mens & Womens
Tree Runners Go
Mens & Womens
Wool Runners
Mens & Womens
Wool Runners Go
Mens & Womens
Tree Breezers
Womens Only
About Stores
Harajuku Store
Store name: Allbirds Harajuku
Address: 1F Harajuku Jingunomori Building, 1-14-34 Jingumae, Shibuya-ku, Tokyo
Phone number: 03-6804-6827
Business hours: 10:00 - 19:00, irregular holidays
Marunouchi Store
Store name: Allbirds Marunouchi
Address: 1F, 105 section, Shin Kokusai Building, 3-4-1 Marunouchi, Chiyoda-ku, Tokyo
Phone number: 03-6812-2580
Business hours: 11:00 - 20:00, irregular holidays
* Sundays and holidays: 10:00 - 19:00
Osaka Store
Store name: Allbirds Osaka
Address: Grand Front Osaka South Building 4F, 4-20 Ofukacho, Kita-ku, Osaka
Phone number: 06-6487-8841
Business hours: 11:00 - 21:00, irregular holidays
Our Story
Tim Brown, former New Zealand national football player, and [the rest of the story is truncated]...
Keywords: