[Allbirds] Releasing new color 'Seagrass', embracing the ocean's richness on Earth Day, April 22. Beloved shoe secondary market program 'ReRun' also introduced in-store.
For Earth Day on April 22, 2026, Allbirds is releasing a new seaweed-inspired color, 'Seagrass'. Simultaneously, the brand is launching a pop-up exhibition for its official reuse program 'ReRun' at directly managed stores to promote circularity.
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- 📰 Published: April 23, 2026 at 00:20
- 🔍 Collected: April 23, 2026 at 00:02
- 🤖 AI Analyzed: April 23, 2026 at 02:51 (2h 49m after Collected)
"Allbirds", which delivers comfort to your feet utilizing naturally derived materials, will release a new color "Seagrass", inspired by seaweed, starting on Earth Day, Wednesday, April 22, 2026.
Also, from the same day, a pop-up exhibition of the brand's official reuse program "ReRun" will begin at domestic directly managed stores. By achieving a cycle that both reduces environmental impact during the manufacturing process and extends the product lifecycle after sales, we propose the intelligent and rational value of "using things carefully for a long time."
April 22. The day to think about the Earth is the day Allbirds returns to "its origin."
Earth Day on April 22 is a day to think about and take action for the global environment. For Allbirds, whose mission is to "reverse climate change through the power of business," this day is also a day to return to the brand's origins.
Currently, it is said that about 95% of the shoes made in the world are discarded. We have devoted all our efforts to adopting natural materials and reducing our carbon footprint (greenhouse gas emissions). However, in order to truly reduce the burden on the Earth, we believe it is essential to extend the life of shoes and circulate resources.
On Earth Day 2026, we will convey the beauty of nature with the new Earth-conscious color "Seagrass" and propose a culture of giving beloved shoes a second life through Allbirds' secondary distribution program "ReRun". These two wheels are exactly the Earth Day actions that Allbirds envisions.
Earth Day limited color "Seagrass" expressing the richness of the sea
The color theme for this year's Earth Day is "seaweed," which supports the marine ecosystem. The soft green inspired by the natural world achieves a coloring perfect for spring coordination and the comfort unique to natural materials.
Color rollout across 3 products (Tree Glider / Dasher NZ / Dasher NZ Relay)
Tree Glider
Perfect for customers who prefer a slightly slim silhouette. Suitable for 5-10km running, it supports both daily and active lifestyles.
Price: ¥19,800
Product Link
Dasher NZ
The Dasher series updated for the first time in 4 years this year. Dry and comfortable even when sweating.
Reborn into a slimmer silhouette, it has become easier to blend into everyday life.
*Men's only
Price: ¥20,900
Product Link
Dasher NZ Relay
A slip-on shoe popular with both men and women. It features a sock-like fit.
It supports modern people who want to put it on and take it off easily every day.
Price: ¥20,900
Product Link
A second life for shoes. Experience the reuse program "ReRun"
The "ReRun" program is the brand's official reuse program in which shoes cherished by customers are collected at directly managed stores, washed and repaired by a partner company (KISH Inc.), and then passed on to a new owner. By passing them on to the next owner instead of discarding them, we contribute to the circulation of resources and the reduction of environmental impact.
*Press release when ReRun was launched
On April 5, Allbirds ReRun set up a stall at the "Earth Rhythm Market" themed around circulation.
On Sunday, April 5, 2026, a market that comfortably connects with the Earth was held in Futakotamagawa, enveloped in the soft spring air. At the venue where music was playing, people were seen enjoying their time as they pleased. To expand awareness of the ReRun program, Allbirds also set up a stall as a "ReRun Store."
Although usually sold only online, when they held an exhibition and sale limited to that day, many visitors stopped by.
We also spoke to visitors who stopped by.
Two people in their 20s living near Futakotamagawa.
"I found out about Allbirds on SNS a while ago. I bought them for the first time after seeing information about their sock-like comfort, and I really like them because they are light and I don't get tired even when walking. It's sustainable and they are particular about the production process, so it feels good. I didn't know about the ReRun initiative, but when I let go of my first pair of shoes, I think I'll bring them to the store!"
For more details on Allbirds "ReRun", please see here.
About Allbirds
Former New Zealand national soccer player Tim Brown and biotechnology expert Joey Zwillinger. By a unique team of two, in San Francisco in 2016
Also, from the same day, a pop-up exhibition of the brand's official reuse program "ReRun" will begin at domestic directly managed stores. By achieving a cycle that both reduces environmental impact during the manufacturing process and extends the product lifecycle after sales, we propose the intelligent and rational value of "using things carefully for a long time."
April 22. The day to think about the Earth is the day Allbirds returns to "its origin."
Earth Day on April 22 is a day to think about and take action for the global environment. For Allbirds, whose mission is to "reverse climate change through the power of business," this day is also a day to return to the brand's origins.
Currently, it is said that about 95% of the shoes made in the world are discarded. We have devoted all our efforts to adopting natural materials and reducing our carbon footprint (greenhouse gas emissions). However, in order to truly reduce the burden on the Earth, we believe it is essential to extend the life of shoes and circulate resources.
On Earth Day 2026, we will convey the beauty of nature with the new Earth-conscious color "Seagrass" and propose a culture of giving beloved shoes a second life through Allbirds' secondary distribution program "ReRun". These two wheels are exactly the Earth Day actions that Allbirds envisions.
Earth Day limited color "Seagrass" expressing the richness of the sea
The color theme for this year's Earth Day is "seaweed," which supports the marine ecosystem. The soft green inspired by the natural world achieves a coloring perfect for spring coordination and the comfort unique to natural materials.
Color rollout across 3 products (Tree Glider / Dasher NZ / Dasher NZ Relay)
Tree Glider
Perfect for customers who prefer a slightly slim silhouette. Suitable for 5-10km running, it supports both daily and active lifestyles.
Price: ¥19,800
Product Link
Dasher NZ
The Dasher series updated for the first time in 4 years this year. Dry and comfortable even when sweating.
Reborn into a slimmer silhouette, it has become easier to blend into everyday life.
*Men's only
Price: ¥20,900
Product Link
Dasher NZ Relay
A slip-on shoe popular with both men and women. It features a sock-like fit.
It supports modern people who want to put it on and take it off easily every day.
Price: ¥20,900
Product Link
A second life for shoes. Experience the reuse program "ReRun"
The "ReRun" program is the brand's official reuse program in which shoes cherished by customers are collected at directly managed stores, washed and repaired by a partner company (KISH Inc.), and then passed on to a new owner. By passing them on to the next owner instead of discarding them, we contribute to the circulation of resources and the reduction of environmental impact.
*Press release when ReRun was launched
On April 5, Allbirds ReRun set up a stall at the "Earth Rhythm Market" themed around circulation.
On Sunday, April 5, 2026, a market that comfortably connects with the Earth was held in Futakotamagawa, enveloped in the soft spring air. At the venue where music was playing, people were seen enjoying their time as they pleased. To expand awareness of the ReRun program, Allbirds also set up a stall as a "ReRun Store."
Although usually sold only online, when they held an exhibition and sale limited to that day, many visitors stopped by.
We also spoke to visitors who stopped by.
Two people in their 20s living near Futakotamagawa.
"I found out about Allbirds on SNS a while ago. I bought them for the first time after seeing information about their sock-like comfort, and I really like them because they are light and I don't get tired even when walking. It's sustainable and they are particular about the production process, so it feels good. I didn't know about the ReRun initiative, but when I let go of my first pair of shoes, I think I'll bring them to the store!"
For more details on Allbirds "ReRun", please see here.
About Allbirds
Former New Zealand national soccer player Tim Brown and biotechnology expert Joey Zwillinger. By a unique team of two, in San Francisco in 2016