Toi Toi Toi

ABEMA, the new future television launched by initiator Mirai Asakura in collaboration with ASOBISYSTEM, has released the 12th digital single "Ekubo ni Toi!" by the 8-member girl group Toi Toi Toi (Toi Toi Toi), formed through the girls' group audition program "Dark Idol." The single was released digitally on June 28, 2026 (Sun). On the same day, the group held their headline live concert "~NON STOP~" in Shibuya.

Toi Toi Toi is an idol group born from "Dark Idol," the girls' group audition program produced by ABEMA and ASOBISYSTEM under the initiative of Mirai Asakura. In January 2026, the group welcomed new members Kokoro Hagita and Seia Yamada, launching a fresh start as an 8-member ensemble.

"Ekubo ni Toi!" is a pop tune centered around the keywords "smile" and "charm," featuring a catchy melody and audience-participation choreography. The song encapsulates the group's brightness and positivity, forged through overcoming various challenges, making it an instant mood-lifter.

On the release day, the group held their headline live concert "~NON STOP~" in Shibuya. Starting with their debut song "Namida no Storyteller" as the opener, they performed all 21 songs nonstop—including the newly released "Ekubo ni Toi!" and the summer-themed towel song "Samabiba Toi!"—delivering a truly "NON STOP" performance that sent the packed audience into a frenzy.

Meanwhile, Toi Toi Toi's official YouTube channel "Toi-chan" continues to release original content conceived and planned by the members.

In the latest video, four members—Momo Sakura, Kokoro Hagita, Seia Yamada, and Moka Hashimoto—take on the "Warashibe Choja Project," starting with a signed CD and attempting to trade up for increasingly valuable items by exchanging with the ABEMA team, mixed martial artist and long-time Toi Toi Toi fan Daisei Nishitani, ASOBISYSTEM's CEO Nakagawa, and finally producer Mirai Asakura.

At the start, Hashimoto asks the others, "What do you think is the highest-quality item?" Momo immediately answers "land," sparking laughter. As the group sets out to visit Nishitani, they first encounter the ABEMA team, who happen to be on-site for a meeting, and attempt to trade for popular program merchandise.

Later, upon visiting Nishitani, he declares, "I'll raise the warashibe value, so please don't pick anyone who can't offer something better," and surprises them with high-end gifts. After visiting ASOBISYSTEM's CEO Nakagawa, they finally head to producer Mirai Asakura.

What was the shocking item that made the members scream in disbelief? The video is packed with candid moments and genuine reactions unseen at live concerts. Find out what the single signed CD ultimately transformed into—be sure to watch the video for the full conclusion.

Additionally, ABEMA is currently offering free streaming of the group's sold-out debut 1st anniversary live concert, "Toi Toi Toi 1st ANNIVERSARY LIVE ~Re:solution~," which you can also enjoy.

"Toi Toi Toi 1st ANNIVERSARY LIVE ~Re:solution~" Overview

Streaming URL: https://abema.tv/channels/special-plus/slots/D3xw8NDYeDXxzB

Performers: Toi Toi Toi

<Toi Toi Toi Profile>

An idol group formed through "Dark Idol," the girls' group audition program produced by ABEMA and ASOBISYSTEM under the initiative of Mirai Asakura. They made their stage debut on April 4, 2025 at "Ssu Gooi Live," and joined ASOBISYSTEM's idol project "PEAK SPOT" as the second group on April 30 of the same year. Since January 5, 2026, they have begun activities with a new 8-member lineup, welcoming new members Kokoro Hagita and Seia Yamada.

The group name Toi Toi Toi comes from a German charm meaning "It's going to be alright, everything will work out," expressing a wish for others' happiness. Their concept is "Be Alright."

Official website: https://toitoitoi.asobisystem.com/

X: https://x.com/toitoitoi_staff

Instagram: https://www.instagram.com/toitoitoi__official/

YouTube: https://www.youtube.com/@toitoitoi__official

TikTok: https://www.tiktok.com/@toitoitoi__official

FACT BOX

  • Source: PR TIMES
  • Category: エンタメ
  • Organizations: Toi Toi Toi / ABEMA / PEAK SPOT