Former Top Hostess from Nakasu Reveals Harsh Financial Reality: Despite 'Over 2 Million Yen Monthly Income,' Says 'I Only Have About 3 Million Yen Available Now.' AKB48 Alum Kawasaki Nozomi Reflects on Early Days of Launching Her Apparel Company, Now Boasting Over 100 Million Yen in Annual Sales

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ABEMA, the "television of a new future," aired episode #5 of its original variety series "I Sold All My Assets" on June 25, 2026 (Thu) at 11:00 PM.

"I Sold All My Assets" is a variety show that follows celebrities as they sell off all their assets of their own volition, embarking on a fresh start toward new dreams. When the special three-episode run premiered in February this year, it sparked major buzz weekly on social media and online news, leading to its official greenlight as a regular series. Returning as MCs are Ruriko Kojima, whose seamless hosting belied her 2.5-year hiatus from the entertainment industry, and Takashi Yoshimura of Heisei Nobushiko Bushi, whose rock-solid presence continues to energize the show. Together, they witness guests' dramatic falls and comebacks, their bold new ventures, and the real truth about money.

Former No.1 Hostess from Nakasu: Despite 'Over 2 Million Yen Monthly Income,' Says 'I Only Have About 3 Million Yen Available Now'

She Opens Up About the Real Pay Situation: 'I Want to Retire by Age 30'

Episode #5, aired on June 26 (Thu), features Nona Haru, former No.1 hostess at Nakasu, who reigned for years as the top earner at one of Kyushu's largest hostess clubs. Nona revealed that during birthday events, she pulled in around 12 million yen in sales, with monthly income averaging "roughly 2 to 3 million yen." However, she also disclosed that expenses required to maintain her top hostess status—such as dresses, beauty treatments, and gifts for clients—exceed 1 million yen every month. She further revealed that her credit card bill from last month alone surpassed 1.49 million yen, and regarding her current savings, confessed candidly, "I only have about 3 million yen I can actually use now," exposing the stark financial reality behind the glamorous facade. On the pressures of her job, she shared, "I want to live honestly. I've been lying too much," and "It's getting harder every year, really. This year (age 28) is the first time I've truly felt it. My body's starting to show symptoms." Expressing her deepest desire, she said, "I do want to create another source of income outside hostess work and retire by age 30."

[Video] Former top hostess from Nakasu reveals her monthly income!

[Video] Slaps customer who tried to kiss her

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AKB48 Alum Kawasaki Nozomi, Now Running Apparel Company with Over 100 Million Yen in Annual Sales, Reflects on Early Days: 'We Were Literally Painting Walls Ourselves'

Nona's new dream, which she's betting on for a fresh start in life, is opening a "dress rental shop" targeted at women working in nightlife districts like herself. To strategize her pitch to wealthy investors ("Giftenders") for funding, Nona visited Nozomi Kawasaki, CEO of the fashion brand "ANTIMINSS" and former AKB48 member. Kawasaki, who debuted as a first-generation member of AKB48 in 2005 and founded her company the day after graduation, now boasts annual sales exceeding 100 million yen. Interestingly, she previously operated a dress rental shop herself. Recalling those early days, she said, "When we first started the business, we didn't spend anything on interior design. We were literally painting the walls ourselves, getting help from friends." She offered precise business advice, such as, "Use lighting similar to what's common in hostess clubs so renters feel, 'Wow, I look this sparkly in a club setting,'" and "You should differentiate your shop with unique interior design in case competitors emerge."

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Dreaming of Opening a 'Dress Rental Shop,' Nona Seeks 8.52 Million Yen in Funding... Faces Tough Criticism from Investors, Then Makes a Defiant Declaration: 'I've Already Decided to Do It!' What Happens in the 'Gifting Stage'!?

Taking advice from her entrepreneurial senior, Nona set out to raise the 8.52 million yen she's short after subtracting her own assets and savings from the total 13.75 million yen needed to open her shop. She then delivered her first-ever pitch to a panel of elite investors (Giftenders). However, as she presented her vision, top entrepreneur and Giftender Kyohiro Takenouchi fired back with harsh but experienced criticism: "With that mindset, you'll definitely fail," and "Dreaming big but failing after opening a shop will hurt the most." Accepting his words, Nona closed with a powerful declaration: "It's not about confidence or lack thereof—I've already decided to do it. Even if I don't receive any funding, I'm going to keep at it until I succeed." Her resolve instantly transformed the studio atmosphere. Did Nona's passion manage to move these battle-hardened Giftenders? The dramatic conclusion of the 'Gifting Stage' is now available for free viewing on ABEMA. Don't miss it.

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Program Overview: ABEMA Original Variety Series 'I Sold All My Assets' (5 Episodes)

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Program homepage: https://abema.tv/video/title/90-2051

PR video: https://abema.tv/video/episode/90-2051_s1_p501

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Streaming URL: https://abema.tv/video/episode/90-2051_s1_p105

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About ABEMA

ABEMA is an internet television service launched on April 11, 2016, marking its 10th anniversary in 2026. Aiming to revolutionize television as "the television of a new future," it offers a 24-hour internet TV experience accessible anytime, free of charge and without registration. Since launch, ABEMA has broadcast around 25 channels 24/7/365, including a 24-hour news channel, original dramas and reality shows pursuing "the highest quality or the one and only," as well as anime, sports, and more.

Boasting the largest number of original episodes among Japanese-origin video services (※), ABEMA offers a rich lineup including new hit movies, popular domestic and international dramas, trending anime, live sports broadcasts, and online concerts. Available anytime and anywhere via smartphones, PCs, tablets, and TV devices, ABEMA delivers content tailored to diverse lifestyles, freeing viewers from time and location constraints.

For 1,180 yen/month (tax included), "ABEMA Premium" offers exclusive features and content. For 680 yen/month (tax included), "Ad-Supported ABEMA Premium" allows viewing of ABEMA Premium-exclusive content with ads.

(※) As of March 2026, based on internal research

For the latest updates, please check the official social media accounts.

The television of a new future—ABEMA—where you can enjoy free videos and trending content: https://abema.tv/

To celebrate its 10th anniversary, ABEMA will host special programs and the "ABEMA 10th Anniversary Free Festival," among other year-long campaigns to mark the milestone. Stay tuned for more.

ABEMA 10th Anniversary Website URL: https://contents-abema.com/10th/