ABEMA's 'Today, I Fell in Love' Ties Up with Ora²: New Web CM Featuring Hirona Nagahama Utilizing Generative AI Released on April 2
ABEMA's popular reality show and Sunstar's Ora² toothpaste brand launched a collaboration web CM. Featuring Hirona Nagahama and utilizing generative AI, the campaign promotes oral care habits to Gen Z.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 21:00
- 🔍 Collected: April 27, 2026 at 12:31
- 🤖 AI Analyzed: April 28, 2026 at 02:06 (13h 34m after Collected)
The 'new future television' ABEMA has released an original web CM on April 2, 2026, in collaboration with 'Ora²', the No. 1 whitening toothpaste brand of Sunstar Group, and its original reality show 'Kyou, Suki ni Narimashita' (Today, I Fell in Love).
The new web CM features Hirona Nagahama, known as 'Ohinasama', who has gained massive support among the youth through her participation in the show's 2025 Summer Vacation Edition. Nagahama plays the 'Ora² Fairy' and engages in a dynamic 'delusion battle scene' with the 'incarnation of stains'—enemies of white teeth—created using video generative AI technology.
Nagahama commented, 'The AI-created scenes of me as the Ora² Fairy fighting Rui-kun as the incarnation of stains were very cute and cool. I hope fans feel a gap seeing my aggressive fighting side.' Other participants such as Moeka Shirota, Aoi Nagase, and Rui Kurata also appear to liven up the CM's atmosphere.
To reach the younger target audience, the production focused on using video generative AI for the battle scenes to express facial expressions and actions not usually seen. Daily food and drinks that cause tooth stains, such as coffee and curry, are personified as enemies. The campaign aims to deliver oral care as a positive habit for 'self-updating' by merging the show's worldview with daily hygiene challenges.
The CM has been airing on ABEMA since April 2 and is also available on the official Ora² YouTube channel. Furthermore, the latest series of the show, 'Christchurch Edition,' is currently broadcasting for free on ABEMA.
The new web CM features Hirona Nagahama, known as 'Ohinasama', who has gained massive support among the youth through her participation in the show's 2025 Summer Vacation Edition. Nagahama plays the 'Ora² Fairy' and engages in a dynamic 'delusion battle scene' with the 'incarnation of stains'—enemies of white teeth—created using video generative AI technology.
Nagahama commented, 'The AI-created scenes of me as the Ora² Fairy fighting Rui-kun as the incarnation of stains were very cute and cool. I hope fans feel a gap seeing my aggressive fighting side.' Other participants such as Moeka Shirota, Aoi Nagase, and Rui Kurata also appear to liven up the CM's atmosphere.
To reach the younger target audience, the production focused on using video generative AI for the battle scenes to express facial expressions and actions not usually seen. Daily food and drinks that cause tooth stains, such as coffee and curry, are personified as enemies. The campaign aims to deliver oral care as a positive habit for 'self-updating' by merging the show's worldview with daily hygiene challenges.
The CM has been airing on ABEMA since April 2 and is also available on the official Ora² YouTube channel. Furthermore, the latest series of the show, 'Christchurch Edition,' is currently broadcasting for free on ABEMA.