Announcing the Prefectures with the Highest Average Per-Capita Viewership of "Oshi no Ko" on ABEMA from January to March 2026: Which Prefecture Took First Place, Beating Out Toyama and Aomori?

The "new future TV" ABEMA is pleased to announce the top five prefectures with the highest average per-capita viewership for "Oshi no Ko" from January to March 2026.

This ranking is based on our own proprietary calculations of total viewership—including both real-time and on-demand streaming—for all series of "Oshi no Ko" distributed on ABEMA between January 1 and March 10, 2026 (*). This is the first time we have announced the top five prefectures based on average per-capita viewership.

(*) Calculated based on the number of views per viewer in each prefecture during the period from January 1 to March 10, 2026.

▼ "Oshi no Ko" Average Per-Capita Viewership Ranking by Prefecture (Jan–Mar 2026)

1st Place: Nagano Prefecture 2nd Place: Toyama Prefecture 3rd Place: Aomori Prefecture 4th Place: Niigata Prefecture 5th Place: Iwate Prefecture

"Oshi no Ko" is a popular work based on the manga by Aka Akasaka (story) and Mengo Yokoyari (art), which was serialized in "Weekly Young Jump" (Shueisha) and has surpassed 25 million copies in the global series (including digital). The story begins with Goro, a gynecologist working in a regional city, who is reincarnated as the child of his "oshi" (favorite) idol, Ai. The series depicts the mystery surrounding Ai's sudden death, Aqua's quest for revenge, and the behind-the-scenes reality of the entertainment industry. The TV anime's first season was released in April 2023, and the second season in July 2024. With its novel setting in the entertainment world and shocking plot developments, it became a major topic of conversation, dominating social media trends. The third season, which began streaming in January 2026, also garnered significant attention.

Nagano Prefecture resulted as the prefecture where each person watched "Oshi no Ko" the most on ABEMA between January and March 2026. Among the top five prefectures, some face discrepancies in the broadcast timing of the latest anime episodes compared to Tokyo due to having fewer commercial broadcast stations.

In such circumstances, ABEMA has provided the third season of "Oshi no Ko" for free, exclusively and at the fastest speed, simultaneously with terrestrial broadcasts every Wednesday at 11:00 PM. Furthermore, throughout the distribution period of the third season, we have offered all episodes from the first season through the latest episode of the third season for free. The final episode of the third season, streamed on Wednesday, March 25, is available for free catch-up viewing for one week after the broadcast. We will continue to provide the unique ABEMA experience, allowing viewers to watch the latest episodes for free, anywhere in the country, simultaneously with terrestrial broadcasts, regardless of local broadcasting environments.

"Oshi no Ko" Season 3: Simultaneous Terrestrial and Exclusive Fastest Streaming Final Episode URL: https://abema.tv/video/episode/25-240_s3_p35

- Watch all episodes from Season 1 to the latest episode of Season 3 for free anytime during the Season 3 broadcast period! Program URL: https://abema.tv/video/title/25-240

[Work Overview] <INTRODUCTION> The story moves to a new stage— Six months after the release of "POP IN 2." Thanks to MEM-cho's efforts, B-Komachi is now on the verge of a breakthrough. Aqua is steadily walking the path of a multi-talent, and Akane is becoming a talented actress. Meanwhile, Kana has lost her former brightness. And, pursuing the truth behind the deaths of Ai and Goro, Ruby rushes through the entertainment world. ────Using lies as a weapon.

<CAST> Aqua: Takeo Otsuka Ruby: Yurie Igoma Kana Arima: Megumi Han Akane Kurokawa: Manaka Iwami MEM-cho: Rumi Okubo Ai: Rie Takahashi

<STAFF> Original Work: Aka Akasaka x Mengo Yokoyari (Published by Shueisha Young Jump Comics) Director: Daisuke Hiramaki Series Composition: Jin Tanaka Character Design: Kanna Hirayama Chief Animation Directors: Kanna Hirayama, Ayaka Muroga, Kimiaki Mizuno, Akari, Rina Morita, Haruka Inade, Hirono Nishiki Main Animator: Inuji Sawada Art Director: Tetsuya Usami (Studio Easter) Art Setting: Kota Mizumoto (Studio Easter) Color Design: Akane Ashihara Director of Photography: Takafumi Kuwano Editing: Kentaro Tsubone Music: Takuro Iga Sound Director: Takeshi Takadera Sound Effects: Kiyotaka Kawada Animation Production: Doga Kobo

Official Website: https://ichigoproduction.com/

*When using images, please include the following credits: [(C)AbemaTV,Inc.] [(C) Aka Akasaka x Mengo Yokoyari / Shueisha, "Oshi no Ko" Production Committee]