Towards a sake that reflects the food culture of the port town Shiogama. "Abekan" rebrands to "Shiogama Abekan" and refreshes its design.
Abekan Shuzo has rebranded its main sake brand from "Abekan" to "Shiogama Abekan" and launched a new "Shio" series. The rebranding involves a complete overhaul of sake quality design and label design, aiming to create a sake that harmonizes with the food culture of the port town of Shiogama, especially its sushi, with sales starting May 11, 2026.
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- 📰 Published: May 14, 2026 at 15:37
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Abekan Shuzo Co., Ltd. (Headquarters: Shiogama City, Miyagi Prefecture; Representative Director: Masahiro Abe) is pleased to announce the renewal of its main brand to "Shiogama Abekan" and the launch of a new series called "Shio" (潮).
Concurrently, we have comprehensively reviewed everything from sake quality design to label design, reconstructing our brand concept as "sake that reflects the food culture of the port town of Shiogama."
The new "Shio" series will feature four products: "Ougonshio," "Tocho," "Gencho," and "Suicho."
Shiogama, a port town that has prospered with the sea since ancient times, boasts one of Japan's leading fresh tuna landing ports and a deeply rooted sushi culture. In this land, Abekan Shuzo has continued to brew sake.
Amidst increasing global attention on Japanese cuisine, this rebranding further deepens our pursuit of harmony with seafood, specifically as "sake from Shiogama, the city of sushi."
Shiogama's sushi culture values the freshness and distinctness of ingredients.
"Doing nothing for freshness."
We have cherished sake brewing that avoids excessive sweetness, strong aromas, or chasing trends.
Our goal is to create sake that allows people to naturally and comfortably enjoy fresh seafood continuously. With this aim, we have embraced the name "Shiogama" and reconstructed our brand.
Furthermore, this renewal not only includes labels and names but also a complete re-evaluation of the sake quality design itself.
To express harmony with seafood dishes at an even higher level, we have re-examined the koji ratio, fermentation design, and the concept of sake meter value, redesigning the individuality of each sake.
In terms of design, we have adopted a minimalist expression that utilizes empty space. For 720ml products, we use print bottles that evoke transparency, and English notation has been added to the front label.
The series name "Shio" represents the changing expressions of the sea throughout time and seasons.
Each sake has been designed to complement different dishes and occasions.
## Comment from Art Director Michiko Komai
"I felt that Shiogama's sushi culture has an aesthetic sense of 'doing nothing for freshness.' In this design, I expressed that sense of subtraction through empty space and transparency. We aimed for a sake that naturally blends in when placed alongside food and exists quietly."
## Comment from Masahiro Abe, Representative Director of Abekan Shuzo Co., Ltd.
"As a sake that is intertwined with Shiogama's seafood culture, we once again re-examined the core of our brand. We will continue to offer sake from this region that enhances dishes and naturally encourages another glass."
## Product Lineup
Shiogama Abekan Ougonshio (Golden Tide)
- Shiogama Abekan Ougonshio (Golden Tide)
A masterpiece that embodies the pinnacle of the brewery's technique. It boasts a distinctively brilliant aroma, an inexpressibly refined sweetness, and a light finish. Enjoy with luxurious seafood.
Shiogama Abekan Tocho (Orange Tide)
- Shiogama Abekan Tocho (Orange Tide)
Its "liquid softness" that blurs the boundaries with food is its charm. The smooth texture without irregularities and the mellow finish harmonize perfectly with delicate bowls and sushi. It is a profound sake that expands the possibilities of Japanese cuisine.
Shiogama Abekan Gencho (Black Tide)
- Shiogama Abekan Gencho (Black Tide)
Characterized by a transparent, delicate, and elegant aroma. Its pure sweetness and refreshing crispness enhance the natural flavors of ingredients. Please enjoy with simple and profound dishes.
Shiogama Abekan Suicho (Green Tide)
- Shiogama Abekan Suicho (Green Tide)
The original food-pairing sake of Shiogama Abekan. Centered on a gentle aroma and umami that accompany food, it has a sharp, crisp finish. Enjoy with seafood that highlights the ingredients.
In upcoming seasonal limited editions, we will also collaborate with writers and artists associated with Shiogama. The first collaboration features illustrator Yuji Oda.
Shiogama Abekan Haru no Shio (Spring Tide)
Furthermore, Abekan Shuzo has supplied sacred sake to Shiogama Shrine for over 300 years.
In this land where the sea and prayers are close, we will continue to pursue sake that is integral to Shiogama's food culture.
## Release Date
May 11, 2026
## Company Profile
Abekan Shuzo Co., Ltd.
3-9 Nishimachi, Shiogama City, Miyagi Prefecture
Sake Brewing Industry
Phone 022-362-0251
E-mail info@abekan.com
WEB https://www.abekan.com/
## Contact Information regarding this matter
Abekan Shuzo Co., Ltd.
Contact Person: Masahiro Abe
TEL: 022-362-0251
E-mail: info@abekan.com
Concurrently, we have comprehensively reviewed everything from sake quality design to label design, reconstructing our brand concept as "sake that reflects the food culture of the port town of Shiogama."
The new "Shio" series will feature four products: "Ougonshio," "Tocho," "Gencho," and "Suicho."
Shiogama, a port town that has prospered with the sea since ancient times, boasts one of Japan's leading fresh tuna landing ports and a deeply rooted sushi culture. In this land, Abekan Shuzo has continued to brew sake.
Amidst increasing global attention on Japanese cuisine, this rebranding further deepens our pursuit of harmony with seafood, specifically as "sake from Shiogama, the city of sushi."
Shiogama's sushi culture values the freshness and distinctness of ingredients.
"Doing nothing for freshness."
We have cherished sake brewing that avoids excessive sweetness, strong aromas, or chasing trends.
Our goal is to create sake that allows people to naturally and comfortably enjoy fresh seafood continuously. With this aim, we have embraced the name "Shiogama" and reconstructed our brand.
Furthermore, this renewal not only includes labels and names but also a complete re-evaluation of the sake quality design itself.
To express harmony with seafood dishes at an even higher level, we have re-examined the koji ratio, fermentation design, and the concept of sake meter value, redesigning the individuality of each sake.
In terms of design, we have adopted a minimalist expression that utilizes empty space. For 720ml products, we use print bottles that evoke transparency, and English notation has been added to the front label.
The series name "Shio" represents the changing expressions of the sea throughout time and seasons.
Each sake has been designed to complement different dishes and occasions.
## Comment from Art Director Michiko Komai
"I felt that Shiogama's sushi culture has an aesthetic sense of 'doing nothing for freshness.' In this design, I expressed that sense of subtraction through empty space and transparency. We aimed for a sake that naturally blends in when placed alongside food and exists quietly."
## Comment from Masahiro Abe, Representative Director of Abekan Shuzo Co., Ltd.
"As a sake that is intertwined with Shiogama's seafood culture, we once again re-examined the core of our brand. We will continue to offer sake from this region that enhances dishes and naturally encourages another glass."
## Product Lineup
Shiogama Abekan Ougonshio (Golden Tide)
- Shiogama Abekan Ougonshio (Golden Tide)
A masterpiece that embodies the pinnacle of the brewery's technique. It boasts a distinctively brilliant aroma, an inexpressibly refined sweetness, and a light finish. Enjoy with luxurious seafood.
Shiogama Abekan Tocho (Orange Tide)
- Shiogama Abekan Tocho (Orange Tide)
Its "liquid softness" that blurs the boundaries with food is its charm. The smooth texture without irregularities and the mellow finish harmonize perfectly with delicate bowls and sushi. It is a profound sake that expands the possibilities of Japanese cuisine.
Shiogama Abekan Gencho (Black Tide)
- Shiogama Abekan Gencho (Black Tide)
Characterized by a transparent, delicate, and elegant aroma. Its pure sweetness and refreshing crispness enhance the natural flavors of ingredients. Please enjoy with simple and profound dishes.
Shiogama Abekan Suicho (Green Tide)
- Shiogama Abekan Suicho (Green Tide)
The original food-pairing sake of Shiogama Abekan. Centered on a gentle aroma and umami that accompany food, it has a sharp, crisp finish. Enjoy with seafood that highlights the ingredients.
In upcoming seasonal limited editions, we will also collaborate with writers and artists associated with Shiogama. The first collaboration features illustrator Yuji Oda.
Shiogama Abekan Haru no Shio (Spring Tide)
Furthermore, Abekan Shuzo has supplied sacred sake to Shiogama Shrine for over 300 years.
In this land where the sea and prayers are close, we will continue to pursue sake that is integral to Shiogama's food culture.
## Release Date
May 11, 2026
## Company Profile
Abekan Shuzo Co., Ltd.
3-9 Nishimachi, Shiogama City, Miyagi Prefecture
Sake Brewing Industry
Phone 022-362-0251
E-mail info@abekan.com
WEB https://www.abekan.com/
## Contact Information regarding this matter
Abekan Shuzo Co., Ltd.
Contact Person: Masahiro Abe
TEL: 022-362-0251
E-mail: info@abekan.com