ABC-MART Battles 50°C Asphalt Heat: New Ventilation & Cooling Footwear to Prevent 'Foot Heatstroke'
ABC-MART has launched a new footwear lineup designed to combat extreme commuting temperatures. Utilizing contact cooling materials and sole ventilation, these shoes can reduce internal temperatures by up to 5°C, addressing the 'foot heatstroke' risks posed by 50°C asphalt.
📋 Article Processing Timeline
- 📰 Published: May 25, 2026 at 18:00
- 🔍 Collected: May 25, 2026 at 09:31
- 🤖 AI Analyzed: May 28, 2026 at 14:44 (77h 12m after Collected)
'My feet are already hot in the morning.' That season is just around the corner again. Even when the air temperature is 30°C, black asphalt absorbing direct sunlight easily exceeds 50°C, exposing our feet to harsh environments. This is a warning against an abnormal thermal environment—what we might call 'foot heatstroke'—where body temperature rises from the soles, accumulating discomfort and fatigue. ABC-MART proposes shoes equipped with ventilation ports and contact cooling functions to survive the 'extreme heat at your feet.'
■ Japan's 'Tropicalization' and Changing Workwear Norms
Compared to 2006, the heat island effect has worsened by 2026, making it a risk to simply endure the heat. While many companies now allow shorts for commuting, feet must remain covered by dress shoes or sneakers for etiquette and safety. Updating footwear functionality is now essential.
■ Shoes Become 'Saunas' After Just 30 Minutes of Walking
Walking for 30 minutes under the scorching sun can push the temperature inside standard shoes to nearly 45°C, with humidity exceeding 90%. This inferior environment amplifies brain fatigue and discomfort. 'Thermal stress during walking' is a major factor hindering modern performance.
■ 'Scientific Refreshment' from Cooling Materials and Ventilation Systems
Contact cooling linings efficiently diffuse foot heat, while sole ventilation ports utilize a 'pumping effect' to expel hot air and pull in fresh air with every step. Experiments show internal temperature reductions of up to 3°C to 5°C compared to standard shoes.
■ New Product Lineup (Selected)
[HAWKINS Leather Shoes for Formal Style]
- Straight Tip BLACK: 12,100 JPY (incl. tax)
- U-Tip BISCOTTO: 12,100 JPY (incl. tax)
- Monk BLACK: 12,100 JPY (incl. tax)
[HAWKINS for Casual Style]
- Traveler Cool BLACK: 9,790 JPY (incl. tax)
- Traveler Cool BLACK/DK.BROWN: 10,450 JPY (incl. tax)
[adidas Sporty Style]
- Climacool SPW: 13,200 JPY (incl. tax)
■ Japan's 'Tropicalization' and Changing Workwear Norms
Compared to 2006, the heat island effect has worsened by 2026, making it a risk to simply endure the heat. While many companies now allow shorts for commuting, feet must remain covered by dress shoes or sneakers for etiquette and safety. Updating footwear functionality is now essential.
■ Shoes Become 'Saunas' After Just 30 Minutes of Walking
Walking for 30 minutes under the scorching sun can push the temperature inside standard shoes to nearly 45°C, with humidity exceeding 90%. This inferior environment amplifies brain fatigue and discomfort. 'Thermal stress during walking' is a major factor hindering modern performance.
■ 'Scientific Refreshment' from Cooling Materials and Ventilation Systems
Contact cooling linings efficiently diffuse foot heat, while sole ventilation ports utilize a 'pumping effect' to expel hot air and pull in fresh air with every step. Experiments show internal temperature reductions of up to 3°C to 5°C compared to standard shoes.
■ New Product Lineup (Selected)
[HAWKINS Leather Shoes for Formal Style]
- Straight Tip BLACK: 12,100 JPY (incl. tax)
- U-Tip BISCOTTO: 12,100 JPY (incl. tax)
- Monk BLACK: 12,100 JPY (incl. tax)
[HAWKINS for Casual Style]
- Traveler Cool BLACK: 9,790 JPY (incl. tax)
- Traveler Cool BLACK/DK.BROWN: 10,450 JPY (incl. tax)
[adidas Sporty Style]
- Climacool SPW: 13,200 JPY (incl. tax)
FAQ
新作シューズの主な機能は何ですか？
「接触冷感ライニング」による肌への冷却効果と、歩行時に熱を逃がし外気を取り込む靴底の「通気システム（ポンピング効果）」が主な特徴です。
猛暑時のアスファルト温度はどの程度になりますか？
気温が30℃の場合でも、直射日光を吸収する黒いアスファルトの表面温度は容易に50℃を超えるとされています。
通常の靴で30分歩行すると靴内の環境はどうなりますか？
調査によると、内部温度は45℃近くに達し、湿度は90％を超える「サウナ状態」になると報告されています。
紹介されているブランドと価格帯を教えてください。
HAWKINS（ホーキンス）とadidas（アディダス）の製品が紹介されており、価格は税込9,790円から13,200円です。
ビジネススタイルに合うモデルはありますか？
はい。HAWKINSブランドから通気性を重視したレザーシューズのストレートチップ、ユーチップ、モンクストラップの3モデルが展開されています。