ABC-MART Launches New adidas 'PARK ST LITE' Campaign Featuring Tamaki Imai, Nene Tokita, and Satsuki Nagahama
Starting May 21, 2026, ABC-MART will launch a campaign for adidas 'PARK ST LITE'. The campaign features three popular Gen Z figures including Tamaki Imai, and will release collaborative content with the short movie channel 'Shunkan seju'.
📋 Article Processing Timeline
- 📰 Published: May 21, 2026 at 17:00
- 🔍 Collected: May 21, 2026 at 08:31
- 🤖 AI Analyzed: May 21, 2026 at 08:38 (6 min after Collected)
ABC-MART will launch a campaign for the adidas "PARK ST LITE" on Thursday, May 21, 2026.
This campaign features Tamaki Imai, Nene Tokita, and Satsuki Nagahama, who have garnered support following their appearances on the ABEMA show "Kyou, Suki ni Narimashita." Under the theme "This lightness changes that one step," the campaign presents visuals that express a lightweight wearing experience and a refined style that blends into daily life.
As collaborative content for this campaign, a short movie depicting the friendship between Tamaki Imai and Nene Tokita will also be released on the short film channel "Shunkan seju," operated by GROVE Inc.'s production label "seju."
- URL: https://www.abc-mart.net/shop/e/e0001105/ *Public on Thursday, May 21 at 9:00 AM
- YouTube: https://youtu.be/77r3CEDkFds
- "Shunkan seju": https://www.tiktok.com/@shunkanseju *Public on Friday, May 22 at 6:00 PM
◼️ 'PARK ST LITE': Changing your steps lightly with classic design and lightweight features
Equipped with Cloudfoam cushioning in the sole, the "PARK ST LITE" provides a comfortable fit that feels like it gently wraps your feet the moment you step in. The lining of the upper part features soft fabric, offering excellent durability. Designed to balance durability and lightweight properties, it supports comfortable strides.
It features a refined silhouette finished with clean lines and adopts an upper made of a mix of materials. There are two types of upper designs: a synthetic leather upper that gives a pure impression, and a denim fabric upper that offers a sophisticated look. Additionally, the adidas sports performance logo subtly placed on the side provides a simple yet refined impression, tightening the overall design of the sneaker.
Incorporating trendy elements while maintaining a design that naturally blends with any style, it enhances your unique style from your feet up.
■ New visuals and movies where Tamaki Imai, Nene Tokita, and Satsuki Nagahama propose diverse styling
In the new visuals and movies released for this campaign, Tamaki Imai, Nene Tokita, and Satsuki Nagahama will showcase a variety of stylings incorporating the "PARK ST LITE". They propose light styles in different tastes, ranging from feminine and girly to casual styles. The "PARK ST LITE," combining a clean silhouette and lightweight comfort, naturally blends into daily styling and adds a touch of lightness to coordinated outfits.
In the short movie on the short film channel "Shunkan seju," released as campaign collaborative content, a story unfolds where Tamaki Imai and Nene Tokita close the distance between them through their respective stylings. They showcase matching outfits using "PARK ST LITE" and stylings tailored to their individual vibes. Satsuki Nagahama also appears in a simple coordination using the denim model, appealing to a versatile design that transcends gender and genre.
■ Product Overview
Product Name: PARK ST LITE
Colors: FTWR/SHAD/OFFW, FTWR/SILV/OFFW, CORE/BETT/COLL, COLL/GREY/FTWR
Sizes: 22.5cm to 29.0cm (in 0.5cm increments), 30.0cm
Price: 8,800 yen (tax included)
Product Name: PARK ST LITE
Colors: DARK/SILV/DARK, BRIG/SILV/DARK
Sizes: 22.5cm to 29cm (in 0.5cm increments), 30cm
Price: 8,250 yen (tax included)
This campaign features Tamaki Imai, Nene Tokita, and Satsuki Nagahama, who have garnered support following their appearances on the ABEMA show "Kyou, Suki ni Narimashita." Under the theme "This lightness changes that one step," the campaign presents visuals that express a lightweight wearing experience and a refined style that blends into daily life.
As collaborative content for this campaign, a short movie depicting the friendship between Tamaki Imai and Nene Tokita will also be released on the short film channel "Shunkan seju," operated by GROVE Inc.'s production label "seju."
- URL: https://www.abc-mart.net/shop/e/e0001105/ *Public on Thursday, May 21 at 9:00 AM
- YouTube: https://youtu.be/77r3CEDkFds
- "Shunkan seju": https://www.tiktok.com/@shunkanseju *Public on Friday, May 22 at 6:00 PM
◼️ 'PARK ST LITE': Changing your steps lightly with classic design and lightweight features
Equipped with Cloudfoam cushioning in the sole, the "PARK ST LITE" provides a comfortable fit that feels like it gently wraps your feet the moment you step in. The lining of the upper part features soft fabric, offering excellent durability. Designed to balance durability and lightweight properties, it supports comfortable strides.
It features a refined silhouette finished with clean lines and adopts an upper made of a mix of materials. There are two types of upper designs: a synthetic leather upper that gives a pure impression, and a denim fabric upper that offers a sophisticated look. Additionally, the adidas sports performance logo subtly placed on the side provides a simple yet refined impression, tightening the overall design of the sneaker.
Incorporating trendy elements while maintaining a design that naturally blends with any style, it enhances your unique style from your feet up.
■ New visuals and movies where Tamaki Imai, Nene Tokita, and Satsuki Nagahama propose diverse styling
In the new visuals and movies released for this campaign, Tamaki Imai, Nene Tokita, and Satsuki Nagahama will showcase a variety of stylings incorporating the "PARK ST LITE". They propose light styles in different tastes, ranging from feminine and girly to casual styles. The "PARK ST LITE," combining a clean silhouette and lightweight comfort, naturally blends into daily styling and adds a touch of lightness to coordinated outfits.
In the short movie on the short film channel "Shunkan seju," released as campaign collaborative content, a story unfolds where Tamaki Imai and Nene Tokita close the distance between them through their respective stylings. They showcase matching outfits using "PARK ST LITE" and stylings tailored to their individual vibes. Satsuki Nagahama also appears in a simple coordination using the denim model, appealing to a versatile design that transcends gender and genre.
■ Product Overview
Product Name: PARK ST LITE
Colors: FTWR/SHAD/OFFW, FTWR/SILV/OFFW, CORE/BETT/COLL, COLL/GREY/FTWR
Sizes: 22.5cm to 29.0cm (in 0.5cm increments), 30.0cm
Price: 8,800 yen (tax included)
Product Name: PARK ST LITE
Colors: DARK/SILV/DARK, BRIG/SILV/DARK
Sizes: 22.5cm to 29cm (in 0.5cm increments), 30cm
Price: 8,250 yen (tax included)
FAQ
When does the PARK ST LITE campaign start?
It starts on Thursday, May 21, 2026.
Who are the campaign models?
The models are Tamaki Imai, Nene Tokita, and Satsuki Nagahama.
How much does the product cost?
The prices are 8,800 yen (tax included) and 8,250 yen (tax included).