ABC-MART Launches New Balance “204L” Campaign Featuring Actress Konatsu Kato

ABC-MART will launch a campaign for New Balance’s low-profile model “204L” featuring actress Konatsu Kato on Thursday, May 14, 2026, at ABC-MART stores nationwide and on its official online store. The campaign highlights the shoe’s light silhouette based on the trending low-profile style and its versatility, which allows it to blend naturally with any outfit. It presents the 204L as “a pair you can choose without hesitation.” Through modern and refined visuals, the campaign proposes a style that fits today’s mood and can be incorporated effortlessly into everyday life. Special page: https://gs.abc-mart.net/feature/31249/ New Balance “204L” combines the design of 2000s running shoes with the trending low-profile, thin-soled look. Its slim and compact silhouette gives the feet a clean appearance and adds an effortless feel to styling. The upper combines suede and mesh for a balanced presence, making it easy to incorporate into daily outfits. Distinctive design details include contrasting textures, dimensional elements, and an outsole with an abstract tread pattern. The 204L blends into a wide range of styles while naturally elevating them. It lightly refines the look of the feet and creates a relaxed, effortless impression. Thanks to its slim, compact low-profile silhouette, it pairs well with styles ranging from feminine and sport-mix to mannish and relaxed looks. It is a pair that brings any outfit into the current mood without compromising elegance. Product lineup: U204L 4HH, color GRAY/NAVY(4HH), sizes 22.5cm to 28.0cm in 0.5cm increments and 29.0cm, priced at 15,950 yen including tax. U204L 155, color BEIGE(155), sizes 22.5cm to 25.5cm in 0.5cm increments, priced at 15,950 yen including tax. U204L 1KP, color SILVER(1KP), sizes 22.5cm to 25.5cm in 0.5cm increments, priced at 13,970 yen including tax. U204L 5WZ, color BLK/BRWN(5WZ), sizes 22.5cm to 25.0cm, 26.5cm to 28.0cm in 0.5cm increments, and 29.0cm, priced at 16,940 yen including tax. Konatsu Kato began her entertainment career at age 13. She gained attention for the 2019 drama “I’’s,” broadcast on BS SKY PerfecTV! and SKY PerfecTV! On Demand. In 2025, the Hokkaido Television Broadcasting drama “Susukino Intern: Marketing Student Yukina’s Snack Bar Revival Story,” in which she starred, won the Local Drama Award at the Tokyo Drama Awards 2025. The same year, the game “SILENT HILL f,” in which she served as the facial and motion actor for the protagonist, also drew attention. She is currently one of the three leads in the MBS/TBS Dramaイズム series “Shitsuren Karuta” and is also appearing in TV Tokyo’s “Runashii.” Company overview: ABC-MART, INC. is represented by Kiichiro Hattori and is located at 48F, Azabudai Hills Mori JP Tower, 1-3-1 Azabudai, Minato-ku, Tokyo 106-0041. The company was established on June 6, 1985. Its business includes retail of shoes, apparel, and miscellaneous goods, as well as shoe product planning, manufacturing, and sales. Customer inquiries: 0120-936-610. Service hours: 10:00 to 17:00, Monday to Thursday on weekdays.