ABC-MART will launch the highly anticipated latest New Balance model "204L" for the spring and summer seasons, starting Thursday, April 9, 2026, at ABC-MART GRAND STAGE stores nationwide and the official online store.

In conjunction with the launch of this model, a new visual featuring actor Mei Hata as the model will be released in a tie-up with the fashion magazine 'mini'.

● Special page: https://gs.abc-mart.net/feature/30452/ (Published at 9:00 on Thursday, 4/9) ● YouTube: https://youtu.be/1eaXgxv1MkA (Published at 8:00 on Thursday, 4/9)

### ■ What is New Balance '204L'?

**● Vintage-like new product '204L'**

The '204L' is a featured product from New Balance that hybridizes the upper design of 2000s running shoes with the modern trend of 'low profile'. When it first debuted in 2025, Grammy-winning artist and New Balance ambassador Rosalía served as the campaign character, creating a global buzz. It has also gained popularity in Japan, with sizes continually selling out, and the model for this season continues to attract attention. It incorporates an outsole design reminiscent of 70s retro running, giving it a sophisticated, vintage-like appearance.

**● Fashion item**

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Organizations: New Balance
  • Products / services: New Balance 204L / ABC-MART GRAND STAGE