Who are the models featured in the Adidas "CLEANCOURT LITE" campaign?

The models featured in this campaign are the couple Hiroko Hatano and Keita Suzuki from the fashion magazine STORY.

What material is used for the upper of the "CLEANCOURT LITE" sneaker?

The new sneaker series features a leather upper made of high-quality leather material to create a smart and sophisticated impression.

What kind of gift will be presented to customers who purchase the "CLEANCOURT LITE"?

Customers will receive an Adidas logo design charm that resembles one floated on a cafe latte on a first-come, first-served basis.

How can the cafe latte design charm gift be used by customers?

The novelty charm can be used as a marker on various items such as umbrellas, pens, and other everyday belongings.

[ABC-MART] Adult Holidays, Light and Elegant Steps: Adidas "CLEANCOURT LITE" Campaign - Hiroko Hatano and Keita Suzuki Showcase a Quality Couple's Footwear

Q: When and where will the Adidas "CLEANCOURT LITE" campaign be held?

The campaign will start on Wednesday, April 1, 2026, at ABC-MART stores nationwide and on the official online store.

Published Apr 1, 2026 5:00 PM ・ Updated Jun 16, 2026 9:24 PM ・ 9 min read ・ Source: PR TIMES

ABC-MART is collaborating with Adidas's new court sneaker "CLEANCOURT LITE" by featuring the couple Hiroko Hatano and Keita Suzuki from the fashion magazine "STORY," published by Kobunsha. The campaign will be held from Wednesday, April 1, 2026, at ABC-MART stores nationwide and on the official online store. For this campaign, in addition to life-sized panels at stores, a visual movie themed around adult holidays spent in these light and high-quality products will be released on the same day. Additionally, for those who purchase this product during the campaign, a charm designed with the Adidas logo floating on a cafe latte will be presented as a gift, which can be used as a marker on umbrellas, pens, and more. ●URL: https://www.abc-mart.net/shop/e/e0001098/ ●YouTube Video: https://youtu.be/F5jLlX66Ou4 ■ "CLEANCOURT LITE" Showcases, Time for Two A model from the new "CLEANCOURT LITE" series, combining "light, comfortable, and less tiring" elements, features a leather upper. The use of high-quality leather material creates a smart and sophisticated impression, despite being a casual sneaker. This pair, balancing ease of walking with elegance, will lightly adorn adult footwear, perfect for everyday city walks to holiday outings. The visuals, shot with the couple Hiroko Hatano and Keita Suzuki as models, depict natural scenes of the couple strolling through the city, themed around adult holidays after child-rearing has settled down. Wearing new sneakers and walking side-by-side transforms casual city scenery and conversations into richer moments, portraying such an adult lifestyle. It is truly "a pair that will comfortably expand their time together from now on." ■ About the Novelty Item An Adidas logo design charm, reminiscent of one floated on cafe latte, will be given away on a first-come, first-served basis to those who purchase "CLEANCOURT LITE" during the campaign period. [Campaign Details] Applicable Product: CLEANCOURT LITE Applicable Stores: ABC-MART stores nationwide and official online store Campaign Period: April 1, 2026 (Wednesday) 00:00~ *Ends when supplies run out Campaign Benefit: Original marker charm ■ Product Overview Product Name: CLEANCOURT LITE Colors (from left): FTWR/FTWR/BROW, CORE/CORE/CORE, GREY/BROW/OFFW, SHAD/BROW/OFFW Sizes: FTWR/FTWR/BROW, CORE/CORE/CORE 22.5cm～29.0cm (0.5cm increments) GRAY/BROW/OFFW, SHAD/BROW/OFFW 24.5cm～29.0cm, 30.0cm (0.5cm increments) Price: ¥9,900 (tax included) ■ Profiles Hiroko Hatano After working as an exclusive model for the fashion magazine "JJ," she appeared in TV dramas, movies, and commercials. She then served as a regular model for the fashion magazine "CLASSY.," got married, and had children. As a mother of two, she worked as a regular model for the fashion magazine "VERY" for 9 years and is currently active in the fashion magazine "STORY." She also works as a Flower Life Producer. Keita Suzuki Former Japan National Football Team Player / Representative Director of AuB Co., Ltd. Born in 1981, from Shizuoka Prefecture. Joined Urawa Reds in 2000. Experienced winning the J1 League in 2006 and the AFC Champions League in 2007. He was first selected for the Japan national team in 2006 under Osim's management. He was the only player to start every match for Osim's Japan. After retiring, he transitioned into business and established AuB Co., Ltd. Under the mission "To bring everyone to their best condition," the company researches intestinal bacteria related to "gut health," which is currently receiving significant attention. In October 2025, they announced their evolution from a "comprehensive gut health brand" to "Condition Maker." They are promoting initiatives to totally support people's condition, centered around the harmony of gut health through diet, sleep, exercise, and mental well-being. ■ Company Overview Company Name: ABC-MART Co., Ltd. Representative: Kiichiro Hattori Location: 1-3-1 Azabudai, Minato-ku, Tokyo 106-0041 Azabudai Hills Mori JP Tower 48F Established: June 6, 1985

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Source: PR TIMES
Category: product_launch|campaign

[ABC-MART] Adult Holidays, Light and Elegant Steps: Adidas "CLEANCOURT LITE" Campaign - Hiroko Hatano and Keita Suzuki Showcase a Quality Couple's Footwear

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