ABC-Mart: 'Yeah, this is the one.' A Pair You'll Love. Trendsetting Low-Profile Sneaker New Balance '471' New Visuals and Campaign Featuring Nagisa Saito Released
ABC-Mart has launched a spring campaign featuring actor Nagisa Saito for the release of New Balance's new '471' low-profile sneakers. The campaign, themed 'Yeah, this is the one,' showcases Saito in four different styles, highlighting the sneakers' charm and versatility.
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 17:00
- 🔍 Collected: April 9, 2026 at 08:30
- 🤖 AI Analyzed: April 20, 2026 at 12:25 (267h 54m after Collected)
ABC-Mart will launch a spring campaign featuring actor Nagisa Saito, coinciding with the release of New Balance's new low-profile sneaker, the '471,' starting Thursday, April 9, 2026.
This campaign, themed around making a choice you feel is 'right,' will feature Nagisa Saito wearing the '471' in four distinct styling arrangements. The appeal of the product will be expressed through styles that naturally blend into various everyday scenes, from feminine to casual. Campaign visuals are scheduled to be progressively rolled out at all ABC-MART stores nationwide and on the official online store.
●URL: https://www.abc-mart.net/shop/e/e1000975/ *Opens 9 AM, Thursday, 4/9
●Video: https://youtu.be/ieIZgyjgxqs
■New Balance '471' Product Features
Inspired by the retro running style of the 1970s, the '471' is a low-profile sneaker. Based on the last of the '320,' a 70s retro running model, it features a slim and beautiful silhouette while providing a spacious and comfortable fit. The upper combines suede and mesh, and the raw-cut design on the tongue, which follows the original, creates a vintage feel.
Furthermore, the design applied to the toe box portion of the forefoot adds individuality, and the leather or embroidered 'N' logo enhances the premium quality. The sole uses lightweight Die Cut EVA, offering a light and comfortable fit despite its thin profile. It's a pair that naturally blends into daily life, fusing vintage details with modern lightness.
This campaign, themed around making a choice you feel is 'right,' will feature Nagisa Saito wearing the '471' in four distinct styling arrangements. The appeal of the product will be expressed through styles that naturally blend into various everyday scenes, from feminine to casual. Campaign visuals are scheduled to be progressively rolled out at all ABC-MART stores nationwide and on the official online store.
●URL: https://www.abc-mart.net/shop/e/e1000975/ *Opens 9 AM, Thursday, 4/9
●Video: https://youtu.be/ieIZgyjgxqs
■New Balance '471' Product Features
Inspired by the retro running style of the 1970s, the '471' is a low-profile sneaker. Based on the last of the '320,' a 70s retro running model, it features a slim and beautiful silhouette while providing a spacious and comfortable fit. The upper combines suede and mesh, and the raw-cut design on the tongue, which follows the original, creates a vintage feel.
Furthermore, the design applied to the toe box portion of the forefoot adds individuality, and the leather or embroidered 'N' logo enhances the premium quality. The sole uses lightweight Die Cut EVA, offering a light and comfortable fit despite its thin profile. It's a pair that naturally blends into daily life, fusing vintage details with modern lightness.