[ABC-MART] Worn by actor Mei Hata! The highly anticipated new icon New Balance latest model '204L', combining thin sole, retro, and Y2K designs, is back on sale!
ABC-MART will restock the popular Y2K-style New Balance '204L' starting April 9, 2026. A new visual campaign featuring actor Mei Hata in a tie-up with fashion magazine 'mini' has also been released.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 19:00
- 🔍 Collected: April 8, 2026 at 10:31
- 🤖 AI Analyzed: April 20, 2026 at 20:17 (297h 45m after Collected)
ABC-MART will launch the highly anticipated latest New Balance model "204L" for the spring and summer seasons, starting Thursday, April 9, 2026, at ABC-MART GRAND STAGE stores nationwide and the official online store.
In conjunction with the launch of this model, a new visual featuring actor Mei Hata as the model will be released in a tie-up with the fashion magazine 'mini'.
● Special page: https://gs.abc-mart.net/feature/30452/ (Published at 9:00 on Thursday, 4/9)
● YouTube: https://youtu.be/1eaXgxv1MkA (Published at 8:00 on Thursday, 4/9)
### ■ What is New Balance '204L'?
**● Vintage-like new product '204L'**
The '204L' is a featured product from New Balance that hybridizes the upper design of 2000s running shoes with the modern trend of 'low profile'. When it first debuted in 2025, Grammy-winning artist and New Balance ambassador Rosalía served as the campaign character, creating a global buzz. It has also gained popularity in Japan, with sizes continually selling out, and the model for this season continues to attract attention. It incorporates an outsole design reminiscent of 70s retro running, giving it a sophisticated, vintage-like appearance.
**● Fashion item**
In conjunction with the launch of this model, a new visual featuring actor Mei Hata as the model will be released in a tie-up with the fashion magazine 'mini'.
● Special page: https://gs.abc-mart.net/feature/30452/ (Published at 9:00 on Thursday, 4/9)
● YouTube: https://youtu.be/1eaXgxv1MkA (Published at 8:00 on Thursday, 4/9)
### ■ What is New Balance '204L'?
**● Vintage-like new product '204L'**
The '204L' is a featured product from New Balance that hybridizes the upper design of 2000s running shoes with the modern trend of 'low profile'. When it first debuted in 2025, Grammy-winning artist and New Balance ambassador Rosalía served as the campaign character, creating a global buzz. It has also gained popularity in Japan, with sizes continually selling out, and the model for this season continues to attract attention. It incorporates an outsole design reminiscent of 70s retro running, giving it a sophisticated, vintage-like appearance.
**● Fashion item**