[ABC-MART] World Cup Approaching: Featured Latest Trends in Football Shirts to Wear in 2026

In 2025, football shirts saw an extremely high wear rate, making the streets feel like a pitch.

How will last year's popularity translate into 2026? For those who hesitated to wear them last year due to their sporty feel but are still curious, or for those who wore them last year, became captivated by their charm, and are considering purchasing more this year, there are likely many who want to know how the trend will unfold in 2026.

To put it simply, we predict that they will become "even more popular than last year" starting this spring. Why is that? We will introduce the keywords and trends for 2026 that can serve as coordination points in detail here.

■ Evolution to 'Blokette Core': Pursuing Femininity in Sports

The thin-soled soccer shoe style, exemplified by the adidas SAMBA, gained popularity following the previous Qatar World Cup.

Based on this, the style known as 'Blokecore,' modeled after soccer fans found in British pubs (colloquially 'Blokes'), gained attention primarily on social media, leading to an explosion in the popularity of football shirts.

In 2026, 'Blokette Core,' which adds the element of 'Coquette' (a feminine and girly aesthetic using materials like ribbons, lace, and frills, with colors like pale pink and white) to Blokecore, is expected to be a key point.

■ Update to the Latest Trend with Just One Piece

2026 is a World Cup year. With many national team uniforms released by various sports manufacturers, the ease of purchase is further boosting the popularity of football shirts more than last year.

Furthermore, by simply wearing a football shirt based on the trendy balletcore style, one can express the aforementioned 'Blokette Core.' Due to this ease, we anticipate a significant increase in people incorporating football shirts into their wardrobes.

The key lies in enjoying the "magic of mixing" the gap between "movement (sports)" and "stillness (ballet)."

■ Matching the 'Heat of the Pitch' with 'Closet Cuteness'

The breathability and comfortable feel of football shirts, essential for sports, also make them suitable for everyday wear, allowing for comfortable enjoyment even during Japan's hot summers. Moreover, the charm of football shirts lies in their stylistic diversity.

Beyond the presence or absence of collars, from the currently popular slim silhouette to the wider, longer-sleeved silhouettes adopted in the past, the abundance of choices to suit one's mood and style is a major appeal. This year, adidas's use of the ORIGINALS logo, known as the Trefoil, for the World Cup uniform for the first time in approximately 30 years is also a major topic, making this year's World Cup models highly talked about.

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