ABC-Mart will launch FILA's new model "WAVYDAY FLOW" at all ABC-Mart stores nationwide and its official online store starting Thursday, March 26, 2026.

This series features a lovely design with a trendy chunky sole and ribbon-like stripes. Additionally, a second phase of the campaign featuring the K-pop five-member girl group "ILLIT" will be rolled out with new visuals and a visual movie released on the same day. In the second edition, a hologram sticker of "ILLIT" will be presented exclusively to those who purchase eligible products.

●URL: https://www.abc-mart.net/shop/e/e1007065/

●Visual Movie: https://youtu.be/zIViLPUAXIo

●Interview: https://youtube.com/shorts/U92fZupbUp4?feature=share

"WAVYDAY FLOW" x "ILLIT" New Visuals & Movie Release

The new "WAVYDAY FLOW" is a FILA daily chunky shoe characterized by its wavy color accents. It is available in two types: "WAVYDAY FLOW LT," which uses synthetic leather for enhanced durability and a refined design for a luxurious feel, and "WAVYDAY FLOW MS," which uses mesh material for excellent breathability. These are cute shoes that allow you to enjoy fashion while incorporating trends.

The color variations include classic black and beige, perfect for elegant outfits, for "WAVYDAY FLOW LT"; and spring-like nuanced beige and feminine pink for "WAVYDAY FLOW MS," totaling four colors. You can enjoy casual styling with denim or elegant styling by pairing them with dresses or mini skirts.

The new visuals feature the popular girl group "ILLIT," expressing an elegant and comfortable worldview with a color scheme based on soft pink and beige.

FACT BOX

  • Source: PR Times
  • Category: News