[ABC Mart] Trendy Platform Style! FILA's New "WAVYDAY FLOW" Model Featuring K-Pop Girl Group "ILLIT" - 2nd Edition Exclusive! Special Novelty Gift for Purchasers
ABC Mart launches new FILA platform sneakers featuring the K-Pop girl group ILLIT.
📋 Article Processing Timeline
- 📰 Published: March 27, 2026 at 23:50
- 🔍 Collected: March 28, 2026 at 21:59 (22h 8m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 00:55 (410h 55m after Collected)
ABC Mart will launch FILA's new model, "WAVYDAY FLOW," on Thursday, March 26, 2026, at all ABC-MART stores nationwide and on the official online store. This series features a trendy platform style with a cute design adorned with ribbon-like stripes. A new visual and movie, also released on the same day, will feature the 5-member K-Pop girl group "ILLIT" in the second installment of their campaign. In this second phase, customers who purchase eligible products will receive an exclusive "ILLIT" hologram sticker.
● URL: https://www.abc-mart.net/shop/e/e1007065/
● Visual Movie: https://youtu.be/zIViLPUAXIo
● Interview: https://youtube.com/shorts/U92fZupbUp4?feature=share
■ "WAVYDAY FLOW" × "ILLIT" New Visual & Movie Release
The new "WAVYDAY FLOW" is FILA's daily chunky shoe, characterized by its wavy color accents. It is available in two models: the "WAVYDAY FLOW LT," which uses synthetic leather for the upper to increase durability while creating a sophisticated, high-end look, and the "WAVYDAY FLOW MS," which employs mesh material for excellent breathability. It's a cute shoe that lets you enjoy fashion while incorporating the latest trends. The color variations for "WAVYDAY FLOW LT" include classic black and a beige perfect for polished outfits. For "WAVYDAY FLOW MS," the options are a spring-like nuance beige and a pink that enhances a feminine look. They can be styled casually with denim or dressed up with dresses and miniskirts.
The new visuals feature the popular girl group "ILLIT," expressing a refined and comfortable world with a color palette based on soft pinks and beiges.
■ 2nd Edition Exclusive Novelty
Eligible Product: FILA WAVYDAY FLOW series
Eligible Stores: All ABC-MART stores nationwide, online store
Campaign Period: Starts Thursday, March 26, 2026, from 00:00 (while supplies last)
Campaign Bonus: Hologram sticker (business card size)
*Please check the online store for details.
■ Comments from "ILLIT" Members
(WONHEE) Lately, the cute shoes that catch my eye are often from FILA. I'm excited to show off even more of their charm with ILLIT's different styles.
(MOKA) The WAVYDAY FLOW shoes we're wearing now and our outfits are so cute, aren't they?
(YUNAH) I tried a tone-on-tone look with the beige color. I'm wearing them with loose socks pulled down a bit like this.
(IROHA) I wore the black ones, and since black is a classic, I think it goes well with a brightly patterned dress.
(WONHEE) I created a coordinated look based on the pink accent color in my sneakers.
(MOKA) I went for a girly look by pairing them with knee-high socks and an outfit with pastel tones, lace, and patterns.
(MINJU) I think my outfit is the most glamorous today, but I used the sneakers to create a more relaxed, effortless look.
■ Product Overview
Product Name: FILA WAVYDAY FLOW LT
Price: ¥9,970 (tax included)
Colors: (from left) BLACK/BEIGE
Sizes: 22.0cm~26.0cm (in 1.0cm increments)
Product Name: FILA WAVYDAY FLOW MS
Price: ¥9,970 (tax included)
Colors: (from left) BEIGE/PINK
Sizes: 22.0cm~26.0cm (in 1.0cm increments)
■ "ILLIT" Profile
ILLIT is a 5-member girl group, including two Japanese members, formed through the survival show "R U NEXT?" which aired from June to September 2023. The group's name combines the proactive, independent will (I WILL) with the pronoun for something special (IT), embodying their aspiration to be a group with the "potential to become anything." They debuted in March 2024 with their 1st Mini Album 'SUPER REAL ME.' The title track "Magnetic" became a massive global hit, breaking various...
● URL: https://www.abc-mart.net/shop/e/e1007065/
● Visual Movie: https://youtu.be/zIViLPUAXIo
● Interview: https://youtube.com/shorts/U92fZupbUp4?feature=share
■ "WAVYDAY FLOW" × "ILLIT" New Visual & Movie Release
The new "WAVYDAY FLOW" is FILA's daily chunky shoe, characterized by its wavy color accents. It is available in two models: the "WAVYDAY FLOW LT," which uses synthetic leather for the upper to increase durability while creating a sophisticated, high-end look, and the "WAVYDAY FLOW MS," which employs mesh material for excellent breathability. It's a cute shoe that lets you enjoy fashion while incorporating the latest trends. The color variations for "WAVYDAY FLOW LT" include classic black and a beige perfect for polished outfits. For "WAVYDAY FLOW MS," the options are a spring-like nuance beige and a pink that enhances a feminine look. They can be styled casually with denim or dressed up with dresses and miniskirts.
The new visuals feature the popular girl group "ILLIT," expressing a refined and comfortable world with a color palette based on soft pinks and beiges.
■ 2nd Edition Exclusive Novelty
Eligible Product: FILA WAVYDAY FLOW series
Eligible Stores: All ABC-MART stores nationwide, online store
Campaign Period: Starts Thursday, March 26, 2026, from 00:00 (while supplies last)
Campaign Bonus: Hologram sticker (business card size)
*Please check the online store for details.
■ Comments from "ILLIT" Members
(WONHEE) Lately, the cute shoes that catch my eye are often from FILA. I'm excited to show off even more of their charm with ILLIT's different styles.
(MOKA) The WAVYDAY FLOW shoes we're wearing now and our outfits are so cute, aren't they?
(YUNAH) I tried a tone-on-tone look with the beige color. I'm wearing them with loose socks pulled down a bit like this.
(IROHA) I wore the black ones, and since black is a classic, I think it goes well with a brightly patterned dress.
(WONHEE) I created a coordinated look based on the pink accent color in my sneakers.
(MOKA) I went for a girly look by pairing them with knee-high socks and an outfit with pastel tones, lace, and patterns.
(MINJU) I think my outfit is the most glamorous today, but I used the sneakers to create a more relaxed, effortless look.
■ Product Overview
Product Name: FILA WAVYDAY FLOW LT
Price: ¥9,970 (tax included)
Colors: (from left) BLACK/BEIGE
Sizes: 22.0cm~26.0cm (in 1.0cm increments)
Product Name: FILA WAVYDAY FLOW MS
Price: ¥9,970 (tax included)
Colors: (from left) BEIGE/PINK
Sizes: 22.0cm~26.0cm (in 1.0cm increments)
■ "ILLIT" Profile
ILLIT is a 5-member girl group, including two Japanese members, formed through the survival show "R U NEXT?" which aired from June to September 2023. The group's name combines the proactive, independent will (I WILL) with the pronoun for something special (IT), embodying their aspiration to be a group with the "potential to become anything." They debuted in March 2024 with their 1st Mini Album 'SUPER REAL ME.' The title track "Magnetic" became a massive global hit, breaking various...