[ABC-Mart Exclusive] Yosuke and Airu Kubozuka Featured in Campaign for Enduringly Popular "NIKE AIRMAX 95 BIG BUBBLE," a Timeless Resonance from the 90s to Today
ABC-Mart has launched a new campaign for NIKE's iconic "AIRMAX 95 BIG BUBBLE" model, featuring father-and-son duo Yosuke and Airu Kubozuka. Starting March 27, 2026, the campaign releases new visuals that portray the timeless appeal and enduring stance of the AIRMAX 95. The collection, available at ABC-MART GRAND STAGE and its online store, includes faithfully reproduced sneakers and accompanying apparel.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 03:04
- 🔍 Collected: March 28, 2026 at 21:59 (18h 55m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 05:39 (415h 39m after Collected)
ABC-Mart will launch a new campaign for the NIKE "AIRMAX 95 BIG BUBBLE," an iconic model, starting Friday, March 27, 2026, at ABC-MART GRAND STAGE and its official online store. This campaign features father and son Yosuke and Airu Kubozuka, and new visuals will be released that depict the attitude of the "AIRMAX 95," which is loved and has persevered through time, unaffected by trends.
●URL: https://gs.abc-mart.net/feature/30520/
●YouTube: https://youtu.be/0K_3LCPq1wU
■ Faithfully Recreating the Original "NIKE AIRMAX 95" Model
This product faithfully reproduces the original 1995 model while incorporating a remastered Air bubble in the heel. With every step, you can feel the iconic '95 cushioning. The upper has a wavy design inspired by human anatomy, with layers of synthetic leather and breathable mesh. Grooves (flex grooves) carved into the outsole support comfortable movement all day long.
The visuals for this campaign parallel the brand's story with the universal parent-child relationship, where a child, while benefiting from their parent's influence, continues to live as an individual. The strong identity of Yosuke and Airu Kubozuka in "believing in oneself" deepens the design into a unique message that one does not simply follow the times.
■Product Overview
Product Name: NIKE AIRMAX 95 BIG BUBBLE
Price: From ¥24,200 (tax included) to ¥27,060 (tax included)
Colors: (Top row, left to right) 007BLACK/WHITE, 010BLACK/BLACK, 100WHT/WHT
(Bottom row, left to right) 001BLK/BLK, 100WHITE/CTPUR (available as women's model)
Sizes: 23.0cm to 32.0cm (in 0.5cm increments) *Only the 100WHITE/CTPUR color is available from 22.0cm to 31.0cm (in 0.5cm increments)
Product Name: Men's Windrunner Track Jacket
Price: ¥16,500 (tax included)
Color: 072LTBONE
Sizes: S~XXL
Product Name: Men's Coach Jacket
Price: ¥12,430 (tax included)
Color: 281LTBTTN
Sizes: S~XXL
Product Name: NSW LSE PREM ESS SUST S/S T-shirt
Price: ¥6,380 (tax included)
Color: 236CRM II
Sizes: S~XXL
■Profiles
Yosuke Kubozuka
Born May 7, 1979, in Yokosuka, Kanagawa. He debuted as an actor in 1995. In 2001, he won the Newcomer of the Year award and the Best Actor award at the Japan Academy Prize for the film "GO," becoming the youngest to ever win the latter. He made his Hollywood debut in 2017 in Martin Scorsese's film "Silence." He has appeared in numerous acclaimed films both in Japan and internationally, with many more projects in the works. In addition to his work on stage, he showcases a wide range of talents through music, modeling, writing, and creating pottery and ink paintings. He is also focused on producing his own YouTube show, a golf apparel brand, and Japanese sake.
Airu Kubozuka
Born in 2003 in Yokosuka, Kanagawa. He made his acting debut in the 2018 film "The Miracle of Crybaby Shottan." In 2024, he landed his first leading role in the film "Happiness." His upcoming activities include an appearance on the TV Tokyo show "Runashii," which starts airing late at night on Thursday, April 2nd, at 24:30. He will also hold his first solo exhibition at New Gallery in Jimbocho from Friday, April 24th to Sunday, May 10th.
New Gallery: Address: mirio Jimbocho 1F+, 1-28-1 Kanda-Jimbocho, Chiyoda-ku, Tokyo
■Company Overview
Company Name: ABC-MART, INC.
Representative: Kiichiro Hattori
Location: Azabudai Hills Mori JP Tower 48F, 1-3-1 Azabudai, Minato-ku, Tokyo 106-0041
Established: June 6, 1985
Business Activities: Retail of shoes, apparel, and general merchandise; product planning, manufacturing, and sales of shoes.
＜Customer Inquiries＞
Phone: 0120-936-610
Hours: 10:00 AM – 5:00 PM (Weekdays, Monday to Thursday)