Business Hotel In-Room TV CM "Omo Channel" Distributes Infomercial Videos from PIVOT!
Omo Channel, a hotel in-room TV CM jointly operated by ABC Frontier and Bridge Motion Tomorrow, has started distributing infomercial videos from PIVOT Inc. from September 1, 2025. It is installed in approximately 56,200 rooms, including APA Hotels, and is characterized by its high advertising reach to business professionals.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 21:00
- 🔍 Collected: May 11, 2026 at 12:32
- 🤖 AI Analyzed: May 11, 2026 at 13:20 (48 min after Collected)
ABC Frontier Inc. (Headquarters: Minato-ku, Tokyo; President: Takeshi Iguchi; hereinafter "ABC Frontier"), a member of the Asahi Broadcasting Group, and Bridge Motion Tomorrow Inc. (Headquarters: Shinagawa-ku, Tokyo; President: Shigehiro Shimamoto), which provides IoT solutions for hotels, have announced that their jointly operated in-hotel room TV CM "Omo Channel" will distribute infomercial videos (180 seconds) from PIVOT Inc. (Headquarters: Minato-ku, Tokyo; Representative Director, President & CEO: Norihiko Sasaki; hereinafter "PIVOT") starting September 1, 2025, and an interview article with the person in charge has been published.
PIVOT Inc.
What is "Omo Channel"?
"Omo Channel" is a video advertising media that utilizes in-room TV monitors in business hotels. When a card key is inserted upon entering the room, the lights turn on, the TV automatically starts up, and a CM video with audio plays. In the private space of a hotel room, the same video plays an average of more than 5 times per room per day, resulting in a very high advertising reach of over 75% to guests.
Furthermore, many business hotel guests are business professionals, and a large percentage of them hold high-ranking positions.
Currently, it has been introduced in approximately 55,000 APA Hotel rooms and approximately 1,200 Keikyu EX Inn rooms.
"Omo Channel" details URL: https://www.omochan.jp/
■ Interview with PIVOT Inc. Marketing Representative
Mr. Takahisa Abe, Marketing Manager, PIVOT Inc.
Implementation Plan:
"Omo Channel Japanese Roll" Infomercial slot 180 seconds
Distribution Period:
From September 1, 2025 - *Currently ongoing
■ Please tell us about "PIVOT."
"PIVOT" distributes expert talks that enhance business skills and mindset, as well as highly topical news, and content on investment, health, parenting, education, and exams in recent years.
Its main target audience is people in their 30s to mid-40s, and it aims to improve the overall environment surrounding this target group by covering themes that lead to improved work performance, as well as themes necessary to maintain and improve that performance.
■ Please tell us specifically about "PIVOT"'s viewership.
In terms of viewer demographics, approximately half are executives, and about half have an annual income of 6 million yen or more. It is a media widely watched by high-income executives.
Active users, mainly on YouTube, number approximately 10 million UU (unique users) per month. The current number of channel subscribers is 3.9 million (as of April 22, 2026), but many people who are not subscribers also watch.
■ Please tell us about the trends in popular content.
"Health-related" content is particularly popular. Although it was also featured on "Omo Channel," a video about "liver" has become a mega-hit with over 8 million views.
■ Please tell us why you decided to distribute videos on "Omo Channel."
First, the ability to distribute on the media of APA Hotel, the largest in the hotel industry, was a major attraction. We judged that the viewer demographics of "PIVOT" and the demographics of business professionals using APA Hotel were very similar and highly compatible.
Also, many users in APA Hotel rooms leave the information screen "on," so we expected that the viewing environment would ensure thorough viewing. Furthermore, since the TV always starts up when entering the room, the certainty of visibility was also a major attraction.
On the other hand, considering the recent hotel environment, there was a concern that it might reach many inbound users. However, since APA Hotel can identify nationality at check-in, the ability to deliver advertisements only to Japanese people was one of the reasons for deciding to distribute.
■ Please tell us if you made any special efforts when distributing on "Omo Channel."
The original videos are about 30 minutes long, but they were condensed to 3 minutes for "Omo Channel." While checking YouTube analytics, we connected the points where viewers' interest peaked, the so-called "climax," to compose the video.
As for lead generation, a QR code prompting the download of the "PIVOT" app was displayed at the 1-minute mark, guiding users to the app. We focused on a structure where "the first 2 minutes capture the viewer's interest, and the remaining 1 minute makes them want to watch the main story."
■ Please tell us about the reactions on site and the actual feedback received.
During a business trip
PIVOT Inc.
What is "Omo Channel"?
"Omo Channel" is a video advertising media that utilizes in-room TV monitors in business hotels. When a card key is inserted upon entering the room, the lights turn on, the TV automatically starts up, and a CM video with audio plays. In the private space of a hotel room, the same video plays an average of more than 5 times per room per day, resulting in a very high advertising reach of over 75% to guests.
Furthermore, many business hotel guests are business professionals, and a large percentage of them hold high-ranking positions.
Currently, it has been introduced in approximately 55,000 APA Hotel rooms and approximately 1,200 Keikyu EX Inn rooms.
"Omo Channel" details URL: https://www.omochan.jp/
■ Interview with PIVOT Inc. Marketing Representative
Mr. Takahisa Abe, Marketing Manager, PIVOT Inc.
Implementation Plan:
"Omo Channel Japanese Roll" Infomercial slot 180 seconds
Distribution Period:
From September 1, 2025 - *Currently ongoing
■ Please tell us about "PIVOT."
"PIVOT" distributes expert talks that enhance business skills and mindset, as well as highly topical news, and content on investment, health, parenting, education, and exams in recent years.
Its main target audience is people in their 30s to mid-40s, and it aims to improve the overall environment surrounding this target group by covering themes that lead to improved work performance, as well as themes necessary to maintain and improve that performance.
■ Please tell us specifically about "PIVOT"'s viewership.
In terms of viewer demographics, approximately half are executives, and about half have an annual income of 6 million yen or more. It is a media widely watched by high-income executives.
Active users, mainly on YouTube, number approximately 10 million UU (unique users) per month. The current number of channel subscribers is 3.9 million (as of April 22, 2026), but many people who are not subscribers also watch.
■ Please tell us about the trends in popular content.
"Health-related" content is particularly popular. Although it was also featured on "Omo Channel," a video about "liver" has become a mega-hit with over 8 million views.
■ Please tell us why you decided to distribute videos on "Omo Channel."
First, the ability to distribute on the media of APA Hotel, the largest in the hotel industry, was a major attraction. We judged that the viewer demographics of "PIVOT" and the demographics of business professionals using APA Hotel were very similar and highly compatible.
Also, many users in APA Hotel rooms leave the information screen "on," so we expected that the viewing environment would ensure thorough viewing. Furthermore, since the TV always starts up when entering the room, the certainty of visibility was also a major attraction.
On the other hand, considering the recent hotel environment, there was a concern that it might reach many inbound users. However, since APA Hotel can identify nationality at check-in, the ability to deliver advertisements only to Japanese people was one of the reasons for deciding to distribute.
■ Please tell us if you made any special efforts when distributing on "Omo Channel."
The original videos are about 30 minutes long, but they were condensed to 3 minutes for "Omo Channel." While checking YouTube analytics, we connected the points where viewers' interest peaked, the so-called "climax," to compose the video.
As for lead generation, a QR code prompting the download of the "PIVOT" app was displayed at the 1-minute mark, guiding users to the app. We focused on a structure where "the first 2 minutes capture the viewer's interest, and the remaining 1 minute makes them want to watch the main story."
■ Please tell us about the reactions on site and the actual feedback received.
During a business trip