Allied Architects Hosts 'Brand Growth Strategic Workshop' with Asahi Soft Drinks and YOUR MEAL, Featuring Marketing Expert Toshiyasu Nishii

Allied Architects Inc. (Headquarters: Shibuya-ku, Tokyo; President: Yamato Muraoka; Securities Code: 6081; hereinafter "the Company"), which supports corporate marketing AX (Agility Transformation) by designing marketing communications with the power of data and creativity, held a private consulting event titled "Brand Growth Kabechuchi Dojo" (Strategic Workshop) on April 16 (Thursday). The event featured Toshiyasu Nishii, President of Synchro Inc., who joined as an advisor to the Company in January 2026, as the instructor. Two companies participated: Asahi Soft Drinks Co., Ltd., which manages numerous long-selling brands, and YOUR MEAL Inc., which operates the growing D2C brand "Muscle Deli." ■ About "Brand Growth Kabechuchi Dojo" "Brand Growth Kabechuchi Dojo" is an event project designed for established brands and growth-phase companies looking for their "next move." In an increasingly competitive market, re-evaluating strategies from an objective and professional perspective is essential for standing out. This project aims to help companies clarify their path and re-accelerate business growth through discussions with marketing professionals. In this session, Toshiyasu Nishii provided practical advice on specific issues faced by each company in a private consulting format. ■ Session Digest: Individual Advice by Toshiyasu Nishii Two companies, Asahi Soft Drinks Co., Ltd. and YOUR MEAL Inc., participated. Nishii shared concrete advice on challenges unique to each company, such as "approaches for reaching younger generations (Gen Z) using social media for long-selling brands," "optimal operation design for corporate vs. brand accounts," "customer acquisition strategies based on gaps between assumed personas and reality," and "CRM design and LTV improvement starting from the initial experience." - Social media operation concepts focusing on "UGC" (User Generated Content) as a core KPI rather than follower count or engagement. - Planning techniques to increase post volume within local communities rather than aiming for large-scale viral hits. - Approaches to intentionally design "brand recall points" by linking brands with specific usage scenarios. - Methods to deepen customer understanding based on facts through interviews with loyal users. - CRM design starting from the "initial experience," such as package inserts and thank-you emails, to drive repeat purchases. - Thinking that prioritizes communication conveying the "value of the product/experience itself" over institutional design. These pieces of advice included challenges that many companies involved in marketing may face, gaining strong resonance from the participating companies. ■ Voices from Participating Companies "The specific insights based on individual brand challenges and the advice on how to approach brands on social media were very helpful. I reaffirmed the importance of cross-media approaches, consistently communicating core brand values, and increasing UGC. Also, during our discussion, a heavy user of our products among the other participants introduced themselves and talked about the appeal of our products, unexpectedly realizing an 'N-1 interview.' We want to continue working on capturing and sharing the voices of such core fans." "Hearing specific examples from another company gave me a clear image of our next actions. By having this discussion, what I had been thinking and feeling turned into conviction, and I feel I’ve organized my thoughts. If I had more time, there were themes I wanted to discuss even more deeply; the time just flew by." ■ Conclusion of "Brand Growth Kabechuchi Dojo" Although the two participating companies were in different business phases, a common perspective emerged beyond the differences between "reaching Gen Z for long-selling brands" and "acquisition/CRM design for D2C brands": the importance of deeply understanding the context of how existing customers use products and their purchasing behavior, and how to replicate that success in the next move. Providing both a "strategic deep dive into challenges" and "immediately actionable specific advice" through the private consulting format led to significant realizations for the participating companies.