Expansion of Followers on Japanese Loft's Chinese SNS Accounts Supported by Allied Architects

Allied Architects, Inc. (Headquarters: Shibuya-ku, Tokyo, President: Yamato Muraoka, Securities Code: 6081, hereinafter 'the Company'), which designs marketing communication with the power of data and creative to support corporate marketing AX, started operating official accounts on RED (Xiaohongshu), Douyin, and WeChat for Loft Co., Ltd. (Shibuya-ku, Tokyo, President: Koki Ando, hereinafter 'Loft') for the Chinese market in July 2023. As of the end of March 2026, the total number of followers reached approximately 271,000. From January 2026, distribution on TikTok also began, advancing the verification of lateral content deployment for the domestic market. ■ Reached a total of approx. 271,000 followers in about 2 years and 8 months since the start of operation Since July 2023, the Company has started operating official accounts on RED, Douyin, and WeChat as SNS for the Chinese market for Loft. As a result, as of the end of March 2026: - RED followers: approx. 153,000 - Douyin followers: approx. 44,000 - WeChat followers: approx. 74,000 The total grew to approximately 271,000. (Simple sum of followers on each platform) ■ Examples of posts that gained high engagement During the operation, some posts acquired the following engagements. (*1) - Views: 2.342 million - Saves: 15,000 - Likes: 58,000 - Comments: 725 - Views: 1.538 million - Likes: 9,712 - Comments: 477 - Shares: 4,875 From posts on the Japanese Loft official RED account ■ TikTok deployment through content repurposing From January 2026, the Company started deploying content that performed well on RED and Douyin to TikTok. Despite being a new account, it gained 2,800 followers in about 2 months, advancing the verification of lateral content deployment in Japan. Furthermore, for some content, reposting on TikTok resulted in approximately 23,000 views, compared to the previous 1,000 to 1,500 views, suggesting the effectiveness of lateral content deployment. ■ Improvement system through monthly PDCA The Company positions SNS operation not merely as a posting proxy but as a marketing measure predicated on continuous improvement. Operation is carried out by a team including Chinese members, and effectiveness verification is conducted based on performance data such as views, interactions, and completion rates of each post. Based on this, while considering the characteristics and trend movements of each platform, content optimization aimed at improving results, such as theme design and improvement of titles and thumbnails, is continuously performed. Additionally, content linked to store events is planned and produced, implementing measure designs that connect online and offline. ■ The Company's future prospects Going forward, the Company will further advance the accumulation of operational know-how based on the characteristics and user trends of each platform, and through content repurposing and lateral deployment, will support the global expansion of companies and contribute to business expansion in overseas markets. Allied Architects redefines the appeal of corporate products and services in overseas markets, particularly in the Greater China region, and provides end-to-end inbound marketing and cross-border e-commerce support from strategy design to measure execution. The main support contents are as follows: - SNS and ad operation: Official account operation and ad delivery on RED, Weibo, WeChat, Douyin, Instagram, Facebook, etc., map ads, and creative production. - KOL/KOC and live commerce: KOL and KOC measures utilizing a creator network, and planning and operation of live streaming and live commerce. - AI and data utilization: Marketing support utilizing AI such as market research, ad content production and optimization, and chatbot implementation. - CRM and customer analysis: Utilizing our own product 'Kaname.ax®︎'.