[AI Consumption Trend 2026] Shopping Consultations Increase 6.4x YoY
Allied Architects released a survey showing that consumer posts on X regarding shopping consultations with generative AI have surged 6.4 times year-on-year, indicating a major shift in purchasing behavior.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 20:30
- 🔍 Collected: April 2, 2026 at 13:36
- 🤖 AI Analyzed: April 21, 2026 at 06:31 (448h 54m after Collected)
Allied Architects, Inc. (Headquarters: Shibuya-ku, Tokyo; President: Masato Muraoka; Securities Code: 6081; hereinafter 'our company'), which designs marketing communications using the power of data and creative to support corporate marketing AX, has analyzed posts on X (formerly Twitter) regarding the use of generative AI. We investigated the actual state of generative AI utilization in shopping situations between March 2024 to February 2025 and March 2025 to February 2026.
## Background and Purpose of the Survey
What is happening at the shopping scene where 'asking AI' has become the norm?
With the spread of generative AI, the number of consumers using AI to consult about shopping is rapidly increasing. Posts such as 'I consulted ChatGPT about a purchase' or 'I am consulting Gemini about shopping' are now seen daily on X.
However, the actual situation, including not just 'what to buy' but also the consumer psychology of 'why consult AI' and 'what value is felt,' has not yet been fully elucidated.
Our company conducted this survey to quantitatively clarify awareness regarding the use of generative AI in shopping situations from the voice of consumers (VOC) accumulated on X, aiming to reveal the AI consumption trends for 2026. Utilizing patent-pending AI technology equipped in our data platform 'Kaname.ax®', we automatically extracted and analyzed CEPs (Category Entry Points: triggers and situations where consumers recall products and services) from consumer posts on SNS, visualizing the structural changes in consumer insights within AI consumption.
## Survey Overview
Survey Name: Consumer Awareness Survey on Generative AI Utilization in Shopping Situations
Survey Subject: Allied Architects, Inc.
Survey Period: [Period 1] March 1, 2024 - February 28, 2025
[Period 2] March 1, 2025 - February 28, 2026 (YoY comparison)
Survey Method: Analysis of mention data from posts related to generative AI utilization on X (formerly Twitter)
Number of Subjects Analyzed: Applicable data for each survey period - 447 cases (Period 1) and 2,869 cases (Period 2) analyzed
Analysis Axis: Consumer insight analysis based on CEPs (Category Entry Points)
Ranking: Ranked based on our proprietary 'Growth Potential Score'. The Growth Potential Score is an index that quantifies the degree of market growth, expressed as a deviation value based on 50. By evaluating changes in the number of mentions between the past and present and correcting according to data reliability, it captures more accurate growth trends.
Analysis Tool: Data platform 'Kaname.ax®' (utilizing patent-pending AI technology)
*When reprinting or using the contents of this survey, please credit 'Survey by Allied Architects, Inc. Kaname.ax®'.
## Survey Results Summary
From the consumer awareness analysis regarding generative AI utilization in shopping situations, significant trend changes are seen in 2026 AI consumption. While shopping consultation posts on X rapidly increased 6.4 times year-on-year (from 447 cases to 2,869 cases), an analysis combining 'under what situations AI is consulted' and 'what value is obtained from AI' revealed the following tendencies.
<Growth Potential Score: Market...
## Background and Purpose of the Survey
What is happening at the shopping scene where 'asking AI' has become the norm?
With the spread of generative AI, the number of consumers using AI to consult about shopping is rapidly increasing. Posts such as 'I consulted ChatGPT about a purchase' or 'I am consulting Gemini about shopping' are now seen daily on X.
However, the actual situation, including not just 'what to buy' but also the consumer psychology of 'why consult AI' and 'what value is felt,' has not yet been fully elucidated.
Our company conducted this survey to quantitatively clarify awareness regarding the use of generative AI in shopping situations from the voice of consumers (VOC) accumulated on X, aiming to reveal the AI consumption trends for 2026. Utilizing patent-pending AI technology equipped in our data platform 'Kaname.ax®', we automatically extracted and analyzed CEPs (Category Entry Points: triggers and situations where consumers recall products and services) from consumer posts on SNS, visualizing the structural changes in consumer insights within AI consumption.
## Survey Overview
Survey Name: Consumer Awareness Survey on Generative AI Utilization in Shopping Situations
Survey Subject: Allied Architects, Inc.
Survey Period: [Period 1] March 1, 2024 - February 28, 2025
[Period 2] March 1, 2025 - February 28, 2026 (YoY comparison)
Survey Method: Analysis of mention data from posts related to generative AI utilization on X (formerly Twitter)
Number of Subjects Analyzed: Applicable data for each survey period - 447 cases (Period 1) and 2,869 cases (Period 2) analyzed
Analysis Axis: Consumer insight analysis based on CEPs (Category Entry Points)
Ranking: Ranked based on our proprietary 'Growth Potential Score'. The Growth Potential Score is an index that quantifies the degree of market growth, expressed as a deviation value based on 50. By evaluating changes in the number of mentions between the past and present and correcting according to data reliability, it captures more accurate growth trends.
Analysis Tool: Data platform 'Kaname.ax®' (utilizing patent-pending AI technology)
*When reprinting or using the contents of this survey, please credit 'Survey by Allied Architects, Inc. Kaname.ax®'.
## Survey Results Summary
From the consumer awareness analysis regarding generative AI utilization in shopping situations, significant trend changes are seen in 2026 AI consumption. While shopping consultation posts on X rapidly increased 6.4 times year-on-year (from 447 cases to 2,869 cases), an analysis combining 'under what situations AI is consulted' and 'what value is obtained from AI' revealed the following tendencies.
<Growth Potential Score: Market...