Notice of Book Publication: "Hyper-Scale Economy India: The Business Map of the Next Generation Superpower"
AAIC Holdings has announced the publication of 'Hyper-Scale Economy India: The Business Map of the Next Generation Superpower,' co-authored by Shohei Namba and Susumu Tsubaki. The book explores India's rapid economic growth, business landscape, and unique growth model, challenging outdated stereotypes.
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- 📰 Published: April 15, 2026 at 23:00
- 🔍 Collected: April 15, 2026 at 14:31
- 🤖 AI Analyzed: April 15, 2026 at 20:44 (6h 12m after Collected)
April 15, 2026, we are pleased to announce the publication of "Hyper-Scale Economy India: The Business Map of the Next Generation Superpower," co-authored by Shohei Namba, Partner (Head of India and Asia) at AAIC Holdings Pte. Ltd. (Headquarters: Singapore), and Susumu Tsubaki, our Representative Partner.
[Overview]
Why is money from all over the world heading to India now?
Understand the future of a giant market of 1.5 billion people!
The world is currently entering the "Era of India." India, with its overwhelming youthfulness characterized by a population of 1.5 billion and an average age of 28, is predicted to become one of the centers of the global economy over the coming decades. Its GDP is already the 4th largest in the world. It is said that in the near future, it will surpass Japan and Germany to become the 3rd largest in the world. However, in Japan, there are still many people who view India with the old images of "poverty," "traffic jams," and "curry."
In this book, we overturn such stereotypes and explain the rapidly growing, real India from multiple perspectives, including business, lifestyle, industry, startups, and examples of Japanese companies. Massive domestic demand, powerful conglomerate companies, one of the world's largest startup markets, the global network of Indians (Indian diaspora), and rapidly developing digital infrastructure. These factors combine to form India's unique growth model.
[Book Information]
Title: "Hyper-Scale Economy India: The Business Map of the Next Generation Superpower"
Authors: Shohei Namba, Susumu Tsubaki
Price: ¥2,200 (including tax) (Same price for the e-book version)
Release Date: April 15, 2026
Special Sales Site: Hyper-Scale Economy India - The Business Map of the Next Generation Superpower | AAIC
Chapter 1: India has the world's largest population and is younger than you imagine (Geography, Population)
Chapter 2: India has six cities with populations over 10 million (Business Scale)
Chapter 3: India already has more rich people than Japan (Business Opportunities)
Chapter 4: India is driven by large conglomerates (Business Style)
Chapter 5: India should not be viewed on average (Lifestyle)
Chapter 6: India is the world's 3rd largest unicorn superpower (Startups)
Chapter 7: Delivery and food are growing significantly in India (Growth Businesses)
Chapter 8: Japanese companies are expanding into India one after another (Japanese Companies)
Chapter 9: India still lacks sufficient infrastructure (Infrastructure)
Chapter 10: M&A in India is attractive (Expansion)
Author Profiles
Shohei Namba
An India specialist serving as Partner and Director at AAIC (Asia Africa Investment and Consulting). Completed a master's degree at Keio University Graduate School of Science and Technology.
Focusing on Asia and Africa, he is responsible for the launch of overseas businesses and growth strategies from conception to execution. At IBM Japan, he experienced a project assignment in Kolkata, and at GREE, he was engaged in the launch of the US subsidiary and global business as a product manager. From a position of knowing both the field and decision-making, his strength lies in providing practical support that stays close to management by utilizing his experience in business operations.
His favorite Indian city is Jaisalmer, the ruins that moved him are the Ellora Caves, and his memorable curry is Chingri Malai Curry.
Susumu Tsubaki
An Asia and Africa specialist serving as Representative Partner and CEO of AAIC (Asia Africa Investment and Consulting). Graduated from the Department of Basic Science, College of Arts and Sciences, The University of Tokyo.
As a Partner and Managing Director at Boston Consulting Group, he implemented projects such as business strategy and M&A support. He founded the current AAIC in 2008 and assumed the role of Representative Partner. He implements new business development, market entry support, M&A, etc., through consulting and investment in emerging countries such as China, Southeast Asia, India, the Middle East, and Africa. He also manages Japan's first Africa fund.
His books include "Hyper-Accelerated Economy Africa: The Business Map of the Future Changed by LEAPFROG (Toyo Keizai Inc.)," among others. Professor at Business Breakthrough University and Graduate School.
■ Toyo Keizai Online
Has a bubble arrived in India!? "Backpackers finding themselves" is a thing of the past. What is the "hyper-scale economy" where people spend 95 billion yen on a wedding and work 70 hours a week?
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Notice of Book Publication (Hyper-Scale Economy India: The Business Map of the Next Generation Superpower)
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