AX Inc. (Headquarters: Fukuoka City, Fukuoka Prefecture; CEO: Fumita Ishawata; hereinafter 'AX') announces that its CEO, Fumita Ishawata, will speak at the online marketing conference 'Marketing LEADERS 100,' taking place from Tuesday, July 28 to Friday, July 31, 2026.

Ishawata will co-present the special session 'Still Relying on Humans for Marketing Operations? The Frontier of Self-Driving Advertising with Agentic Marketing' on Friday, July 31, 2026, from 11:30 to 12:10, alongside Koji (Pak) Kono, Founder and CMO of KASHIKA Inc.

This session will explain how AI agents are taking over key marketing operations such as advertising management, creative production, and landing page optimization—handling the full loop of market understanding, customer insight, campaign execution, and performance validation. As marketers shift from 'task executors' to 'designers of AI agents and architects of outcome-driven operations,' the session will share essential implementation strategies companies must adopt.

Register (Free)

About Marketing LEADERS 100

'Marketing LEADERS 100' is an online conference themed 'Break the Norms, Achieve Accelerated Breakthroughs.' From July 28 to 31, 2026, over four days, practitioners from various fields will speak on marketing strategy, business growth, management, and industry trends.

As market conditions for growing companies evolve, and organizations are challenged to build new growth strategies and execution frameworks with limited resources, this conference will explore the strategies, organizational models, and mindsets needed to create new growth curves.

Session Details

In the session featuring AX CEO Ishawata, the transformation brought by AI agents into marketing operations will be examined from the perspectives of advertising management, content creation, performance validation, and organizational implementation.

While the use of generative AI in marketing is rapidly expanding, new challenges have emerged—such as 'Which tasks should be automated?', 'What decisions must remain human-led?', and 'Why isn't AI adoption delivering results?'. This session will introduce a new perspective: viewing AI agents not merely as efficiency tools, but as continuous improvement loops that drive sustained marketing performance.

Session Overview

Title: Still Relying on Humans for Marketing Operations? The Frontier of Self-Driving Advertising with 'Agentic Marketing'

Date & Time: Friday, July 31, 2026, 11:30–12:10

Format: Online

Speakers: Koji (Pak) Kono (Founder & CMO, KASHIKA Inc.) / Fumita Ishawata (CEO, AX Inc.)

Admission: Free

Register Here (Free)

Key Topics Covered

How will the role of marketers change in the age of AI agents?

How AI continuously tests and optimizes advertising, creative production, and LP improvements

Moving beyond 'tool adoption' to designing business processes that deliver tangible results

Key considerations for enterprises implementing marketing AI agents—implementation, operation, and evaluation

How to divide responsibilities: strategic decisions for humans, execution tasks for AI agents

Speaker Profile

Fumita Ishawata, CEO of AX Inc.

Founded his first company at age 18, spent 10 years in advertising agencies, then transitioned into AI agent development and AI training. Built an internal system that reduced team size from 26 to 1 through AI automation. Currently serves as an AI advisor for over 40 companies, providing AI training and hands-on automation support. Certified as a Google Generative AI Leader.

Who Should Attend

Executives and business leaders looking to integrate AI agents into marketing operations

Marketing leaders struggling with advertising operations and creative production efficiency

Professionals experimenting with generative AI but not seeing real results or operational improvements

Those seeking methods to embed AI adoption into daily workflows

Anyone wanting to understand how marketers' roles and required skills are evolving in the AI era

Event Overview

Name: Marketing LEADERS 100

Theme: Break the Norms, Achieve Accelerated Breakthroughs

Dates: Tuesday, July 28 – Friday, July 31, 2026, 10:00–18:00 daily

Format: Online

Admission: Free

Organizer: TWOSTONE&Sons Inc.

Register Here (Free)

About AX Inc.

AX Inc. is on a mission to 'Free 10 million hours and unleash global creativity' by supporting corporate efficiency and value creation through AI training and AI system development. The company goes beyond simply 'using AI'—it actively practices building 'organizations that work with AI,' driving productivity gains and workstyle innovation.

Learn More About AX CAMP

Company Overview

Company Name: AX Inc.

Headquarters: 1-3-29 Daimyo, Chuo-ku, Fukuoka City, Fukuoka Prefecture, 7F

Representative: Fumita Ishawata, CEO

Official Website: https://a-x.inc/

Business Activities: AI Training & Development, Advertising Agency Services, Organizational Development Consulting, Paid Staffing Services

Contact for This Press Release

AX Inc.

PR Contact: Takeuchi

Email: pr@a-x.inc

Tel: 090-7137-0960

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Products / services: Agentic Marketing