Bunta Ishiwata, CEO of AX, Joins KASHIKA, Provider of "Video Ad Analysis Pro" Used by 2,200 Companies, as External CAIO. Establishing a Joint Development System for AI-Driven Marketing Agents

Bunta Ishiwata, CEO of AX Co., Ltd., has been appointed as the external Chief AI Officer (CAIO) of KASHIKA Co., Ltd., which provides the advertising data platform "Video Ad Analysis Pro" used by 2,200 companies. The two companies will establish a joint development system for AI-driven marketing agents, aiming to maximize marketing results based on data through the collaboration of AI and human capabilities.
人事NQ 86/100出典:PR Times

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  • 📰 Published: April 28, 2026 at 23:00
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AX Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture; Representative Director and CEO: Bunta Ishiwata; hereinafter "AX"), which develops AI talent development programs for corporations, announces that its Representative Director and CEO, Bunta Ishiwata, has been appointed as an external CAIO (Chief AI Officer) of KASHIKA Co., Ltd. (Headquarters: Ota-ku, Tokyo; Representative Director: Kenta Ozawa; Founder and CMO: Katsuyoshi Kono (Paku); hereinafter "KASHIKA"), which provides AI-driven product groups in the advertising and marketing domain, including the advertising data platform "Video Ad Analysis Pro (DPro)" utilized by a cumulative 2,200 companies.

With this appointment, AX's methodology for "building AI-enabled organizations," cultivated through over 100 corporate engagements, will be combined with KASHIKA's AI product development capabilities, honed from 2,200 companies' advertising data. Together, they will jointly design the next generation of AI-driven marketing, including further sophistication of the AI functions of "Video Ad Analysis Pro (DPro)" and the development of new marketing AI agents such as "AI Paku-kun." Starting with their client companies, they aim to spread a marketing approach that can consistently generate high results based on data, by combining the power of AI agents and human capabilities, to the entire Japanese marketing industry.

Designing Marketing for the AI Agent Era from the Management Layer

With the widespread adoption of generative AI, all data utilization sites, including advertising and marketing, are undergoing significant changes. The trend of AI agents being directly integrated into corporate workflows is rewriting the very premise of data utilization.

KASHIKA has developed AI product groups based on data in the advertising and marketing domain, such as the advertising data platform "Video Ad Analysis Pro" used by 2,200 companies, the advertising data MCP server "DPro MCP," and the short video trend analysis tool "2ndBuzz." The company has accumulated structured data of "winning patterns" and the development capabilities to implement them as AI agents in its own products. On the other hand, AX possesses expertise in implementing "building AI-enabled organizations" in over 100 companies through corporate AI training "AX CAMP" and AI accompaniment support.

To deeply integrate the knowledge of both companies into KASHIKA's management, product, and organizational decision-making, Bunta Ishiwata, Representative Director and CEO of AX, has been appointed as an external CAIO of KASHIKA.

Comment from Kenta Ozawa, Representative Director of KASHIKA Co., Ltd.

Since its inception, KASHIKA has been expanding the scope of data collection in areas such as SNS advertising, SNS organic reach, and sales lists, based on the conviction that "in the coming AI era, new value can only be created from data."

And now is precisely the time to answer how to use this abundant data accumulated in-house to create the greatest impact for both society and business.

Collaborating with Mr. Ishiwata at this juncture is of great significance to us. As an external CAIO, he will bring the knowledge and speed cultivated in over 100 corporate settings to both KASHIKA's business and organizational wheels. With his support, we aim to create a new era together.

Comment from Katsuyoshi Kono (Paku), Founder and CMO of KASHIKA Co., Ltd.

We are currently in a singularity. For several years, we have been preparing for this "rapid acceleration," advocating for an "AI era data factory," and refining our technology for collecting and processing "advertising data and marketing data" as weapons for AI, accumulating data. Mr. Ishiwata and the AX team are professionals who can turn this data into treasure. Through this partnership, we have already made several significant discoveries and inventions, and we are very grateful for the great contribution we have been able to make to our client companies. The automation of the downstream processes of human marketing will accelerate, and people and AI agents will work together to achieve truly great marketing. We will continue our research with full effort to contribute to that future, even if only a little. Mr. Ishiwata and the AX team, we look forward to working with you!

Comment from Bunta Ishiwata, Representative Director and CEO of AX Co., Ltd.

AX has been working with over 100 companies on "building AI-enabled organizations" through corporate AI training "AX CAMP" and AI accompaniment support. What I strongly felt on site was that the existence of AI products used daily in the field is indispensable, as it is an area that cannot be reached by organizational design or training alone.

KASHIKA