Ateam Commerce Tech Inc. (Headquarters: Nagoya, Aichi; President: Kazuhiro Mochizuki), a subsidiary of Ateam Holdings Inc., has launched 'Sakusaku Natto Furikake' through its human-grade dog food brand 'OBREMO' on April 23, 2026. A POPUP event including tasting sessions will be held at 'CHOOSEBASE SHIBUYA' in Seibu Shibuya Department Store from April 28 to May 4, 2026.

### A 'Magic Pinch' Born from the CEO's Own Pet's Eating Habits The product originated from CEO Mochizuki's own experience with his one-year-old dog suddenly refusing food. While looking for healthy ways to encourage eating, he discovered natto, a Japanese superfood. To address challenges like messy stickiness and difficulty in portion control, he collaborated with a natto specialist in Gunma to create the ideal freeze-dried product.

### 5 Points of Commitment for 'Sakusaku Natto Furikake' 1. **Specialized Domestic Natto**: Made by craftsmen in Gunma using strictly selected domestic soybeans, salt, and Bacillus natto. 2. **Nutrients Preserved via Freeze-Drying**: The method protects heat-sensitive Bacillus natto and enzymes, ensuring nutrition reaches the dog. It's also non-sticky and mess-free. 3. **Boosts Appetite**: The savory aroma of natto stimulates the dog's sense of smell, making it perfect for picky eaters. 4. **Easy-to-Eat Hikiwari Size**: The beans are crushed into small sizes without skins, making the texture light and safe for puppies to seniors. 5. **Perfect as a Treat**: It can be used as a topping or given directly as a reward without getting fingers sticky.

### Human-Grade Standards for Nutrition and Safety Natto is rich in plant-based protein, dietary fiber, and Bacillus natto, along with Nattokinase and Vitamin K2. The product is manufactured in a factory certified for human food, following the same safety standards. Owners are encouraged to try it themselves with confidence.

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Products / services: OBREMO