New Product: OBREMO Launches 'Sakusaku Natto Furikake' Developed with Gunma Natto Shop to Support Picky Eaters and Gut Health!
OBREMO, a human-grade dog food brand, has released 'Sakusaku Natto Furikake' made from freeze-dried domestic natto. It supports finicky eaters and digestive health with additive-free, human-grade quality.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 21:00
- 🔍 Collected: April 27, 2026 at 12:31
- 🤖 AI Analyzed: April 28, 2026 at 02:08 (13h 36m after Collected)
Ateam Commerce Tech Inc. (Headquarters: Nagoya, Aichi; President: Kazuhiro Mochizuki), a subsidiary of Ateam Holdings Inc., has launched 'Sakusaku Natto Furikake' through its human-grade dog food brand 'OBREMO' on April 23, 2026. A POPUP event including tasting sessions will be held at 'CHOOSEBASE SHIBUYA' in Seibu Shibuya Department Store from April 28 to May 4, 2026.
### A 'Magic Pinch' Born from the CEO's Own Pet's Eating Habits
The product originated from CEO Mochizuki's own experience with his one-year-old dog suddenly refusing food. While looking for healthy ways to encourage eating, he discovered natto, a Japanese superfood. To address challenges like messy stickiness and difficulty in portion control, he collaborated with a natto specialist in Gunma to create the ideal freeze-dried product.
### 5 Points of Commitment for 'Sakusaku Natto Furikake'
1. **Specialized Domestic Natto**: Made by craftsmen in Gunma using strictly selected domestic soybeans, salt, and Bacillus natto.
2. **Nutrients Preserved via Freeze-Drying**: The method protects heat-sensitive Bacillus natto and enzymes, ensuring nutrition reaches the dog. It's also non-sticky and mess-free.
3. **Boosts Appetite**: The savory aroma of natto stimulates the dog's sense of smell, making it perfect for picky eaters.
4. **Easy-to-Eat Hikiwari Size**: The beans are crushed into small sizes without skins, making the texture light and safe for puppies to seniors.
5. **Perfect as a Treat**: It can be used as a topping or given directly as a reward without getting fingers sticky.
### Human-Grade Standards for Nutrition and Safety
Natto is rich in plant-based protein, dietary fiber, and Bacillus natto, along with Nattokinase and Vitamin K2. The product is manufactured in a factory certified for human food, following the same safety standards. Owners are encouraged to try it themselves with confidence.
### A 'Magic Pinch' Born from the CEO's Own Pet's Eating Habits
The product originated from CEO Mochizuki's own experience with his one-year-old dog suddenly refusing food. While looking for healthy ways to encourage eating, he discovered natto, a Japanese superfood. To address challenges like messy stickiness and difficulty in portion control, he collaborated with a natto specialist in Gunma to create the ideal freeze-dried product.
### 5 Points of Commitment for 'Sakusaku Natto Furikake'
1. **Specialized Domestic Natto**: Made by craftsmen in Gunma using strictly selected domestic soybeans, salt, and Bacillus natto.
2. **Nutrients Preserved via Freeze-Drying**: The method protects heat-sensitive Bacillus natto and enzymes, ensuring nutrition reaches the dog. It's also non-sticky and mess-free.
3. **Boosts Appetite**: The savory aroma of natto stimulates the dog's sense of smell, making it perfect for picky eaters.
4. **Easy-to-Eat Hikiwari Size**: The beans are crushed into small sizes without skins, making the texture light and safe for puppies to seniors.
5. **Perfect as a Treat**: It can be used as a topping or given directly as a reward without getting fingers sticky.
### Human-Grade Standards for Nutrition and Safety
Natto is rich in plant-based protein, dietary fiber, and Bacillus natto, along with Nattokinase and Vitamin K2. The product is manufactured in a factory certified for human food, following the same safety standards. Owners are encouraged to try it themselves with confidence.