New Radio Commercials for "Navikuru," the Car Assessment and Purchase Site, Featuring Official Character "Navikurumi (CV: Rie Takahashi)," Begin Broadcasting Nationwide!

Ateam Life Design Inc. (Headquarters: Nagoya, Aichi; President: Takao Hayashi; hereinafter "the Company"), a group company of Ateam Holdings Inc.—which develops diverse IT services through creativity and technical prowess—will begin broadcasting new radio commercials nationwide for its car assessment and purchase site, "Navikuru," starting April 1st, featuring the official character "Navikurumi (CV: Rie Takahashi)."

Official Character "Navikurumi" Established in 2007, the car assessment and purchase site "Navikuru" has supported the sale of many vehicles over the past 19 years by connecting customers with dealerships. In recent years, under the brand tagline "Bulk assessment is love for your car," the company has aimed to transform the time spent considering one's vehicle into a positive experience.

The official character "Navikurumi" was created to symbolize the Navikuru service. She is designed to stand by customers during the major decision of selling their car and to navigate them so they can take that step with peace of mind. The character embodies the world of Navikuru, reflecting the brightness, kindness, and inner strength of voice actress Rie Takahashi.

CM Broadcast Overview Broadcast Period: From April 1, 2026

Broadcast Stations: AIR-G', Hokkaido Broadcasting, FM North Wave, FM Aomori, FM Akita, FM Iwate, FM Sendai, Fukushima FM, FM Niigata, Radio Fukushima, InterFM897, J-WAVE, NACK5, BayFM, FM Yokohama, Ibaraki Broadcasting, FM Tochigi, FM Toyama, FM Ishikawa, FM Fukui, FM Nagano, Shin-etsu Broadcasting, K-MIX, FM Fuji, FM Mie, Tokai Radio, CBC Radio, ZIP-FM, Niigata Broadcasting, FM802, FM COCOLO, α-STATION, KISS-FM, Radio Osaka, FM Shiga, FM San-in, San-in Broadcasting, FM Okayama, Sanyo Broadcasting, Chugoku Broadcasting, Hiroshima FM, FM Yamaguchi, FM Tokushima, FM Kagawa, FM Ehime, CROSS FM, LOVE FM, FM Fukuoka, FM Saga, FM Nagasaki, Nagasaki Broadcasting, FM Kumamoto, FM Oita, Oita Broadcasting, FM Miyazaki, Miyazaki Broadcasting, FM Kagoshima, Music Bird, Kitanihon Broadcasting.

[Radio CM Videos] (Links to YouTube videos for "Drive Song" version, "6 Million Applications" version, and "Compare to Find the Highest Price" version are provided in the original text.)

Background and Intent for Casting Rie Takahashi Navikuru aims to be a service that provides peace of mind to customers facing the significant life decision of "selling their beloved car." The official character "Navikurumi" was born to support customers through such anxieties and to navigate them toward a positive future while building a relationship of trust.

Rie Takahashi’s voice possesses a brightness and approachability, combined with a gentleness that puts people at ease and an inner strength, which aligns perfectly with the values embodied by "Navikurumi." We decided to cast her because her expressive power, cultivated through a variety of roles, naturally resonates with customers' feelings and creates a presence that makes them feel, "It will be okay if I leave it to her."

Rie Takahashi Profile Rie Takahashi. Born February 27, from Saitama Prefecture. She is highly acclaimed for her ability to play a wide range of roles with a clear voice quality and an expressive power that conveys inner strength within her brightness. Major roles include Emilia in "Re:Zero − Starting Life in Another World," Ai in "Oshi no Ko," and Takagi-san in "Teasing Master Takagi-san." She captivates many fans with a presence that adds depth to the world of her works. In addition to her voice acting career, she is also actively engaged as an artist.

Message from Rie Takahashi I am very happy to have received such a passionate offer from "Navikuru" to voice "Navikurumi-chan." As I researched "Navikurumi-chan," I felt that her firm convictions—like a walnut (kurumi)—and her respect for beloved cars are packed into every detail. I am so happy to be entrusted with the voice of a character born with such care, and I put my heart into the recording! I hope you will love her along with the phrase, "Bulk assessment is love for your car." ♪

About the Car Assessment and Purchase Site "Navikuru" "I want to know the current value of my car." "If I'm going to sell my car, I want to sell it for a high price!" The car assessment and purchase site "Navikuru" (https://www.navikuru.jp/), which boasts over 6 million cumulative uses, meets these needs. At "Navikuru," you can request free assessments from up to 10 companies at once by simply entering basic customer and vehicle information. A major benefit is that you can check the estimated price of your car after submitting the assessment request.

Related Services "Navikuru Scrapped Car Purchase" (24/7, nationwide pickup): https://haishakaitoru.com/pc/aseodef/default/

About Ateam Life Design Ateam Life Design develops services closely tied to life events and daily life. By further strengthening customer experience and synergies between multiple services, we aim to stand by each individual's "uncertainties," provide "clarity," "ease," and "peace of mind" through the power of IT and people, and become a presence that delivers "satisfaction" by giving them a push forward. https://life-design.a-tm.co.jp/