New Radio Commercials for "Navikuru", the Car Appraisal and Purchase Site, Featuring Official Character "Navikurumi" (CV: Rie Takahashi) Begin Broadcasting Nationwide!

Ateam Lifestyle Design Inc. (Headquarters: Nagoya City, Aichi Prefecture, President: Takao Hayashi, hereinafter referred to as the Company), a group company of Ateam Holdings Inc., which develops diverse IT services with creativity and technological capabilities, announces that its car appraisal and purchase site "Navikuru" will begin broadcasting new radio commercials nationwide featuring its official character "Navikurumi" (CV: Rie Takahashi) starting April 1st.

■ Official Character "Navikurumi"

Launched in 2007, the car appraisal and purchase site "Navikuru" has supported the sale of many cars for approximately 19 years by connecting customers with purchasing dealers. In recent years, with the brand tagline "Lump-sum appraisal is love for your beloved car," the company aims to transform the experience of selling a beloved car into a positive one.

The official character "Navikurumi" was created to symbolize the Navikuru service. She accompanies customers through the significant decision of selling their beloved car, guiding them to take that step with confidence. The bright, gentle, and strong-willed voice of Rie Takahashi, who voices the character, perfectly embodies Navikuru's worldview.

■ Radio Commercial Broadcast Overview

Broadcast Period

April 1, 2026 ~

Broadcasting Stations

AIR-G', Hokkaido Broadcasting, FM North Wave, FM Aomori, FM Akita, FM Iwate, FM Sendai, Fukushima FM, FM Niigata, Radio Fukushima, InterFM897, J-wave, NACK5, BayFM, Yokohama FM, Ibaraki Broadcasting, FM Tochigi, FM Toyama, FM Ishikawa, FM Fukui, FM Nagano, Shin-etsu Broadcasting, K-MIX, FM Fuji, FM Mie, Tokai Radio, CBC Radio, ZIP-FM, Niigata Broadcasting, FM802, FM COCOLO, α-STATION, KISS-FM, Radio Osaka, FM Shiga, FM San-in, San-in Broadcasting, FM Okayama, Sanyo Broadcasting, Chugoku Broadcasting, Hiroshima FM, FM Yamaguchi, FM Tokushima, FM Kagawa, FM Ehime, CROSS FM, LOVE FM, FM Fukuoka, FM Saga, FM Nagasaki, Nagasaki Broadcasting, FM Kumamoto, FM Oita, Oita Broadcasting, FM Miyazaki, Miyazaki Broadcasting, FM Kagoshima, Music Bird, Kita Nihon Broadcasting

Radio Commercial Videos

Navikuru Radio CM | Drive Song Edition 20 seconds

Navikuru Radio CM | Drive Song Edition 60 seconds

https://www.youtube.com/watch?v=v96oh5nfkTk&list=PLbxPy-BDREiaAK0fg4p2gLghSTskFIDQJ&index=6

Navikuru Radio CM | Application Record 6 Million Cases Edition 20 seconds

https://www.youtube.com/watch?v=HjeGhzoMGdY&list=PLbxPy-BDREiaAK0fg4p2gLghSTskFIDQJ&index=3

Navikuru Radio CM | Application Record 6 Million Cases Edition 40 seconds

https://www.youtube.com/watch?v=szCaZwWmtNE&list=PLbxPy-BDREiaAK0fg4p2gLghSTskFIDQJ&index=4

Navikuru Radio CM | Find the Highest Price by Comparing Edition 20 seconds

https://www.youtube.com/watch?v=JI2qD9hxRwQ&list=PLbxPy-BDREiaAK0fg4p2gLghSTskFIDQJ&index=1

Navikuru Radio CM | Find the Highest Price by Comparing Edition 40 seconds

https://www.youtube.com/watch?v=Gfyf3gNKl0U&list=PLbxPy-BDREiaAK0fg4p2gLghSTskFIDQJ&index=2

■ Background and Thoughts on Casting Rie Takahashi

Navikuru aims to be a service that helps customers take their first step with confidence when facing major life decisions like "selling a beloved car." The official character "Navikurumi" was created to be a companion to customers' anxieties, building trust and guiding them toward a positive future.

Rie Takahashi's voice possesses a bright and approachable quality, combined with a reassuring gentleness and inner strength, making her highly compatible with the values embodied by "Navikurumi." Her expressive range, cultivated through diverse roles, is expected to naturally resonate with customers' feelings, creating a presence that makes them feel, "I can trust this character." This led to the decision to cast her.

■ Rie Takahashi Profile

Rie Takahashi. Born February 27th, from Saitama Prefecture.

She is highly acclaimed for her ability to portray a wide range of characters with her clear voice quality and expressive power that conveys inner strength within her brightness. Her major roles include Emilia in "Re:ZERO -Starting Life in Another World-", Ai in "【OSHI NO KO】", and Kagi-san in "Kaguya-sama: Love Is War" (as Kagi-san), captivating many fans with her presence that adds depth to the world of each work. In addition to her voice acting career, she is also actively working as an artist.

■ Message from Rie Takahashi

I was thrilled to receive a warm offer from "Navikuru" and to take on the role of "Navikurumi."

As I learned more about "Navikurumi," I felt her strong conviction, like a walnut's shell, and her deep respect for beloved cars were present in every aspect.

I am delighted to be entrusted with the voice of a character born with such care, and I recorded with great enthusiasm!

Along with the phrase "Lump-sum appraisal is love for your beloved car," I hope she will be loved by many from now on ♪

※Reference:

Rie Takahashi Selected as Voice Actor for "Navikuru" Official Character "Navikurumi"!

https://prtimes.jp/main/html/rd/p/000002701.000001348.html

■ About the Car Appraisal and Purchase Site "Navikuru"

"I want to know the current value of my beloved car." "If I sell my car, I want to sell it for a high price!" The car appraisal and purchase site "Navikuru" (https://www.navikuru.jp/), with over 6 million cumulative users, meets these needs. With "Navikuru," you can request free appraisals from up to 10 companies at once simply by entering basic customer and vehicle information. A major advantage is that after applying for an appraisal, you can check the estimated price of how much your beloved car can be sold for.

URL: https://www.navikuru.jp/

■ Official Character "Navikurumi"

■ Related Services

Open Year-Round, Nationwide Pick-up Service "Navikuru Scrapped Car Purchase": https://haishakaitoru.com/pc/aseodef/default/

■ About Ateam Lifestyle Design Inc.

Ateam Lifestyle Design Inc. develops services closely related to life events and daily life. Moving forward, by enhancing customer experience and further strengthening synergy between multiple services, the company aims to become a presence that supports individuals through their "hesitations," offering "easy understanding," "simple execution," and "peace of mind" through IT and human effort, thereby delivering "satisfaction."

https://life-design.a-tm.co.jp/

■ Company Overview

Company Name: Ateam Holdings Co., Ltd.

Location: 32F, Dai Nagoya Building, 3-28-12 Meieki, Nakamura-ku, Nagoya City, Aichi Prefecture

Representative: Takao Hayashi, President and Representative Director

Established: February 29, 2000

Capital: 1,713 million yen (as of July 31, 2025)

Business Activities: An IT company operating in three main areas: the "Media & Solutions Business," which plans, develops, and operates various web services such as comparison sites, information media, and tools closely related to daily life, and provides business support services for digital marketing for corporations; the "Entertainment Business," which plans, develops, and operates games and tool applications in diverse genres; and the "D2C Business," which plans, develops, and operates D2C sites handling multiple product lines.

URL: https://www.a-tm.co.jp/