Starting Renovation Not from 'Consultation' but 'Experience'. Opening the Experiential Showroom 'Renove Lab'
a-tech Inc. will open 'Renove Lab', an experiential showroom on April 1, 2026, allowing customers to simulate renovations before purchasing properties, solving the industry's opacity issue.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 10:15
- 🤖 AI Analyzed: April 22, 2026 at 03:43 (497h 27m after Collected)
a-tech Inc. (Headquarters: Meguro-ku, Tokyo, CEO: Yoshiaki Itasaka), which handles renovation design and construction, will open an experiential showroom called 'Renove Lab' on April 1, 2026, where you can 'see, touch, choose, and verify' in the stage before considering a renovation.
Often in renovations, the specifications and costs materialize only after purchasing the property or signing the contract, creating the problem that the overall picture is hard to see. At Renove Lab, as a preceding step, we provide a new experience where you can simulate a renovation and consider the balance of lifestyle, values, and budget while experiencing it.
## Background of Establishing this Facility
While the housing renovation market is expanding, the 'opacity'—where specifications, costs, and construction details are hard to understand—has become an issue.
a-tech has been promoting transparency and rationalization of the renovation process through construction DX and building an in-house production system.
As part of these efforts, we opened the Renove Lab as 'a place where you can experience before deciding on a renovation'.
## A New Concept: 'Decide on Renovation After Experiencing It'
Normally, renovation design begins after purchasing a property, so the full picture of the layout, specifications, and costs is only visible post-contract.
Therefore, mismatches such as 'the cost was higher than expected' or 'the desired layout could not be achieved' frequently occur.
At Renove Lab, you can simulate a renovation before buying a property, allowing you to consider layouts, materials, equipment, and costs while experiencing them.
## Bring a Property of Interest and Verify It from a Renovation Perspective
By bringing floor plans or materials of a property you found on a real estate website, based on that property, you can verify:
- The possibility of changing the layout
Often in renovations, the specifications and costs materialize only after purchasing the property or signing the contract, creating the problem that the overall picture is hard to see. At Renove Lab, as a preceding step, we provide a new experience where you can simulate a renovation and consider the balance of lifestyle, values, and budget while experiencing it.
## Background of Establishing this Facility
While the housing renovation market is expanding, the 'opacity'—where specifications, costs, and construction details are hard to understand—has become an issue.
a-tech has been promoting transparency and rationalization of the renovation process through construction DX and building an in-house production system.
As part of these efforts, we opened the Renove Lab as 'a place where you can experience before deciding on a renovation'.
## A New Concept: 'Decide on Renovation After Experiencing It'
Normally, renovation design begins after purchasing a property, so the full picture of the layout, specifications, and costs is only visible post-contract.
Therefore, mismatches such as 'the cost was higher than expected' or 'the desired layout could not be achieved' frequently occur.
At Renove Lab, you can simulate a renovation before buying a property, allowing you to consider layouts, materials, equipment, and costs while experiencing them.
## Bring a Property of Interest and Verify It from a Renovation Perspective
By bringing floor plans or materials of a property you found on a real estate website, based on that property, you can verify:
- The possibility of changing the layout