Effortless Straightening with a Single Pass: Re・De Hair Straight - Smooth Earns Top Honors Again in LDK the Beauty's August Issue Following July Recognition

A-Stage Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Tsuyoshi Fujioka; hereinafter "the Company"), a company that champions rich lifestyles through design-oriented home appliances, announces that its wellness brand Re・De, which reimagines comfort, has achieved another prestigious accolade. The brand's hair straightener, "Re・De Hair Straight - Smooth" (pronounced Ri-de Hair Straight Smooth), has been awarded first place in the flat iron category under "2026 First-Half Best Cosmetics" in the August 2026 issue of LDK the Beauty, published by Shūyūsha Inc.—following its previous recognition as a "Best Buy" in the same category in the July 2026 issue.

This back-to-back top ranking in a publication renowned for its rigorous, consumer-centric testing—free from advertising influence or bias—demonstrates exceptional achievement. The award, highly praised by both professional judges and general testers for its outstanding straightening performance and intuitive usability, confirms that the Company's dedication to creating "comfortable" product design delivers solid, recognized value in the competitive beauty appliance market.

Re・De Hair Straight Award Logo

Development Background

In modern life, daily hair styling is a time-consuming routine often marred by unsatisfactory results—accumulating numerous pain points. At the same time, the beauty and wellness market represents a massive industry, part of a multi-trillion-yen consumer essentials sector, where users continuously seek authentic value and lifestyle compatibility.

Guided by the insight that "there is always a reason behind your daily condition," the Company aimed not merely to create another hair-straightening tool, but to transform styling time into a pleasant, mindful ritual. The result is "Re・De Hair Straight," a product that masterfully fuses functionality with design aesthetics. This device embodies the Company’s philosophy: to redesign everyday moments into premium experiences and upgrade daily life.

Product Features and Innovations

The product’s superior innovation, validated through professional testing by LDK the Beauty, includes:

Effortless, Smooth Straightening in Minimal Time

Thanks to its optimized clamping force and consistent pressure from root to tip, the device earned high praise with testers noting, "I achieved straight hair in the shortest time possible!" Its powerful smoothing capability allows users to straighten curls and kinks with a smooth, gliding motion, dramatically reducing styling time during busy mornings.

Surprisingly Lightweight and Ergonomic for Effortless Handling

Weighing only approximately 240g (without power cord), the device is remarkably lightweight. Its curved shape was lauded for its comfortable grip, with testers saying, "It feels so good to hold, I want to use it every day." Users with long hair particularly appreciated that "it requires minimal hand strength, reducing fatigue during daily styling."

Silky, Salon-Quality Finish

Testers confirmed results that "look just like hair right after a salon treatment—soft and smooth." The device delivers beautiful, healthy-looking hair while minimizing heat damage. Comments included: "My hair feels sleek and silky-smooth!" and "My hair looks healthier, with a polished, refined finish!"—achieving a level of shine that even professionals found impressive.

Product Specifications

Re・De Hair Straight Product Lineup

Re・De Hair Straight Official Website

https://re-de.jp/hair-straight/

Sales Information

Price: 15,800 JPY (tax included)

Re・De Official Online Store: https://re-de.shop/

PIXELA GROUP Shop Amazon Store: https://www.amazon.co.jp/dp/B0G3VVF42Z

Available also at major electronics retailers

Business Strategy and Future Outlook

The Company is advancing a next-generation lifestyle ecosystem by integrating hardware—such as beauty and kitchen appliances—with software domains including reward-based apps, wellness data, AI, and Web3-related services, all underpinned by an asset-light business model.

This consecutive top recognition in LDK the Beauty underscores the Company’s strong product development capabilities, quality engineering, and brand value as validated by third-party assessment. It marks a significant milestone, affirming Re・De’s growing presence in the premium wellness segment.

Moving forward, leveraging this strong brand foundation, the Company will integrate lifestyle data collected from wearable devices such as the Re・De Ring, AI-powered analytics, and incentive-driven apps and Web3 technologies to create a unique business model where everyday health behaviors and routines translate into new value.

The Company’s vision extends beyond being a mere appliance manufacturer. By using hardware as a customer touchpoint and integrating data, AI, and incentive design, it aims to evolve into a sustainable, high-value lifestyle platform. By organically connecting beauty, sleep, nutrition, body composition, payments, points, and Web3, the Company strives to create a new life infrastructure where daily routines themselves generate value.

With tailwinds from the expanding wellness market, rising demand for data utilization, and increasingly diverse consumer values, the Company will solidify a unique business foundation—using hardware as an entry point and data and incentives as growth drivers—aiming to become a new category leader in the wellness market.

Message from President and CEO Tsuyoshi Fujioka

"We are deeply honored to receive this prestigious recognition from LDK the Beauty, known for its uncompromisingly rigorous testing—first as a 'Best Buy' in July, and now as the No.1 flat iron in the '2026 First-Half Best Cosmetics' for August.

With Re・De Hair Straight, we did not aim to create just another 'tool to straighten hair.' Our deepest aspiration is for the morning ritual of looking into the mirror to become a 'comfortable ritual'—one that helps users prepare themselves and uplift their mood. We believe there is always a solid reason behind your daily condition. Just a few light passes, and your hair’s texture transforms. We truly believe that this moment of delight can change the course of your entire day.

PIXELA GROUP will continue to deliver new value by fusing cutting-edge technology, refined design, and innovative incentive systems to fundamentally redesign everyday life. We invite you to look forward to our next challenge."

About Re・De

Re・De is a wellness brand dedicated to reimagining comfort.

Since 2020, the brand began with kitchen appliances such as the Re・De Pot electric pressure cooker, and in December 2022 evolved into a comprehensive lifestyle brand offering products that enrich daily living.

Centered on the concept of "redesigning" the way things and experiences are, Re・De goes beyond being a mere appliance brand to become a "wellness brand that reimagines comfort," focusing on products that enhance every aspect of user comfort.

Re・De Official Website

Re・De Official Instagram

Re・De Official Online Store

Re・De Brand Site

"Re DESIGN"—Media Connecting You and Redesign

Company Overview

Company Name

A-Stage Inc.

Representative

President and CEO Tsuyoshi Fujioka

Address

2-18-5, Kanda-Misakicho, Chiyoda-ku, Tokyo 101-0061, Japan

Established

March 2018

Capital

50 million JPY (as of March 31, 2023)

Business Activities

Manufacturing and sales of home appliances, etc.

URL

https://a-stage-inc.jp/

※ All names, company names, and product names mentioned in this text are trademarks or registered trademarks of their respective owners.