Archish Design Launches "Bukatsu no Mirai," an Owned Media Platform to Communicate the "Present" and "Future" of Regional Club Activities

Archish Design Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Shota Kozono) has launched "Bukatsu no Mirai" (https://bukatsu-no-mirai.jp/), an owned media platform to disseminate information on the current status, challenges, and outlook of regional club activities.

Our company is a top runner in this field, providing the "Sports Force Master&Coach" support service for regional club activities nationwide, with a cumulative track record of support in 45 municipalities and over 46,000 coaching sessions annually. In middle school club activity support, we have achieved "No. 1 in number of contracted schools" and "No. 1 in growth rate" (as surveyed by Japan Marketing Research Organization; April 9-May 14, 2026, comparison of 7 major companies). "Bukatsu no Mirai" (https://bukatsu-no-mirai.jp/) aims to provide a foundation for all individuals involved in regional club activities to "understand correctly, think, and act" based on the primary information and knowledge gained from our nationwide field operations.

Background: The "Regional Expansion of Club Activities" Intensifies, and the Information Gap Widens

The Ministry of Education, Culture, Sports, Science and Technology's guidelines designate the six years from fiscal year 2026 to fiscal year 2031 as a "Reform Implementation Period," with a policy to aim for regional expansion of weekend club activities in principle at all schools. Municipalities nationwide are required to address multifaceted challenges, not only securing instructors but also managing increased administrative tasks and securing financial resources, as the regional expansion of club activities becomes more substantial.

On the other hand, information regarding the actual situation and implementation methods is still only shared fragmentarily, creating an information gap among those involved.

- The overall picture of the system and transition schedule is not sufficiently reaching field instructors, parents, and students.

- Know-how from municipalities that are proactively engaged, and their experiences of success and failure, are not easily transferable across regions.

- It is difficult to understand "what is changing, when, how, and who is involved," leading to anxiety and misunderstandings.

- Data and case studies necessary for decision-making cannot be referenced in a consolidated form.

As the club activity culture, which has continued for 150 years, reaches a major turning point, common understanding beyond positions and reliable dissemination based on primary information are the foundations for moving this transformation forward.

Reasons Why "Bukatsu no Mirai" Can Deliver Primary Information

Since fiscal year 2026, our company has been at the forefront of regional club activity expansion, undertaking commissioned management and operation of club activities for public middle schools in 19 municipalities nationwide, and remaining active in the field across the country.

- Support provided in 45 municipalities to date

- Over 46,000 coaching sessions annually

- Network of approximately 2,400 instructors

- Support for the operation of 201 middle schools and approximately 600 clubs (FY2026)

- Number of contracted schools grew approximately 15-fold in three years, from 13 schools in FY2024 to 201 schools in FY2026.

The facts and know-how accumulated through our "full-stack support," which consistently handles everything from instructor matching and training to curriculum development, ICT utilization, agency for administrative functions, parent information sessions, and the establishment and operation of management organizations.

This is the foundation for the information disseminated by "Bukatsu no Mirai."

Features of "Bukatsu no Mirai"

- Specialized media focused on the regional expansion of club activities: We will continuously publish content on the theme of "regional expansion of club activities," from explanations of systems and policies to field practices and data-driven situational analysis.

- Dissemination based on primary information: Based on our field knowledge from interacting with municipalities, operating organizations, instructors, and parents nationwide, we will deliver articles rooted in the actual transition and operational realities, not just theoretical discussions.

- Visualization of voices from diverse perspectives: We will present a multifaceted view of the regional expansion of club activities, which appears very different depending on one's position – municipal officials, operating businesses, instructors, parents, and students – through interviews and case studies.

- Practical content that connects "knowing" to "acting": We will provide not only an understanding of the system but also practical know-how, checklists, and case studies that are useful in the field, in an easy-to-understand manner for regional personnel and municipal officials who will be involved in the future.

Main themes to be disseminated (planned):

- Easy-to-understand explanations of systems and policies for the regional expansion of club activities

- Introduction of advanced case studies from municipalities and regional clubs nationwide

- Interviews with instructors, parents, students, and municipal officials

- Analysis of the current status and outlook of regional club activity expansion through data

- Practical know-how useful in the operational and coaching fields

Positioning of "Bukatsu no Mirai" within the Business

The regional expansion of club activities cannot be sustained solely by providing individual functions such as instructor placement, training, and operational management. It is a social infrastructure that can only be established when all stakeholders involved engage with it as an "integrated system." Furthermore, the construction of a sustainable operational structure that includes beneficiary contributions and sponsorship from local businesses, rather than relying solely on public funding, is essential.

"Bukatsu no Mirai" is an initiative by our company, which has implemented such reforms, to give back to society in the form of information dissemination from our field connections. In line with our company's purpose, "& Sports. More Human | Implementing Human Evolution Through Sports.," we will support the regional expansion of club activities with both the provision of systems and reliable information dissemination.

Comment from Hayataka Kato, General Manager of the Master&Coach Division

Hayataka Kato, General Manager of the Master&Coach Division

We are entrusted with the management and operation of club activities/regional clubs for public middle schools by municipalities across the country, and we are on the ground at 201 schools and approximately 600 clubs. Every day, we face decisions behind the systems and numbers, focusing on "how to protect and continue children's activities."

What we keenly feel from being on the ground is that a lack of reliable information leads to anxiety, misunderstanding, and delays in decision-making. As the 150-year-old club activity culture reaches a turning point, what is needed is not fragmented information, but a common foundation rooted in the realities of the field.

"Bukatsu no Mirai" is an initiative to return the primary information we have obtained from fields across the country to society. We are determined to see this through, not only by providing systems but also as disseminators who correctly convey these reforms, and as entities that will "fully implement" national policies.

Future Outlook

In the future, "Bukatsu no Mirai" will expand its article content, as well as develop special features that gather voices from the field and collaborative projects with municipalities and experts. The regional expansion of club activities is a societal endeavor that requires everyone involved to look at the same facts and engage in repeated dialogue. We will see this transformation through to the end, not only as a top runner in support services but also as disseminators who correctly convey these reforms, and as entities that will "fully implement" national policies.

Media Outline

Media Name: Bukatsu no Mirai URL: https://bukatsu-no-mirai.jp/ Operation: Archish Design Inc. Content: Explanations of systems for regional club activity expansion / Advanced case studies / Interviews / Current status analysis / Practical know-how, etc. Main Readers: Municipal officials, operating businesses, instructors, parents, education professionals, etc.

▼ Owned Media "Bukatsu no Mirai"

https://bukatsu-no-mirai.jp/

▼ Service Site

https://mc.acial.co.jp/

▼ Club Activity Instructor Job Information Here

https://athletebox.a-cial.com/

Inquiries Regarding Club Activity Operations and Instructor Referrals

Archish Design Inc. SportsForce Master&Coach Division Contact: Yokoyama Phone: 03-4546-8348 Email: mc_all_info@a-cial.com

About Archish Design Inc.

Representative: Shota Kozono

Location: Daiwa Jingumae Building 3F, 2-4-11 Jingumae, Shibuya-ku, Tokyo

Established: October 2014

Capital: 100 million yen

Company HP: https://www.a-cial.com/

ATHLETE LIVE: https://athlete-live.com/

YouTube: https://www.youtube.com/@taiikukai_syukatsuTV

Representative X: https://twitter.com/sk_acialdesign