Archial Design Establishes "Sports Force Lab," a Research Institution to Scientifically Understand the Value of Sports
Archial Design Inc. established "Sports Force Lab" in May 2026 as a new institution to systematically research and disseminate the social and economic value of sports. The lab aims to scientifically clarify the impact of sports on human resource development, career formation, and regional communities, connecting this knowledge to social implementation. It also focuses on visualizing and implementing "AI-irreplaceable skills" such as non-cognitive abilities.
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- 📰 Published: May 13, 2026 at 19:00
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Archial Design Inc. (Headquarters: Tokyo; Representative Director & CEO: Shota Kozono) announced the establishment of "Sports Force Lab" in May 2026. This new institution is dedicated to systematically researching and disseminating the social and economic value of sports.
Our company's purpose is "& Sports. More Human." (Implementing human evolution through sports), with a mission to realize transformation in human resources, society, and industry through the power of sports.
This Lab serves as a core function to embody this purpose. Its objective is to scientifically elucidate the impact of sports on human resource development, career formation, and regional communities, and to connect this knowledge to social implementation.
■ Background of Establishment
In recent years, non-cognitive abilities fostered by sports experience, such as "grit," "collaboration," and "proactiveness," have garnered attention from the perspective of human resource evaluation and organizational development in corporations.
However, the value of these abilities is often discussed qualitatively, and their visibility as social and economic impact has not been sufficiently advanced.
Against this backdrop, Archial Design established "Sports Force Lab" as a research institution aiming to clarify the value of sports from both quantitative and qualitative perspectives, and to create new value by connecting "sports × human resources × society."
Furthermore, in modern society, where AI and DX are advancing, the value of non-cognitive abilities, which only humans can exhibit, is becoming increasingly important. This lab will also work on visualizing and implementing these "AI-irreplaceable skills."
■ Research Themes
This Lab will primarily promote research on the following themes:
* Verification of the correlation between sports' impact on non-cognitive abilities and career formation.
* Empirical research on regional community-corporate collaboration models initiated by sports.
In addition to joint research with universities and research institutions, we will establish empirical fields in collaboration with regional sports teams to advance research from both theoretical and practical standpoints.
■ Research Structure
"Sports Force Lab" will involve experts who have been active on the front lines of the sports world, government, and business as researchers.
By integrating the knowledge of members with diverse backgrounds, we will promote practical and socially significant research.
■ Future Developments
This Lab will disseminate research reports monthly, widely communicating the value of sports to society. The insights gained will also be linked with Archial Design's Talent business and developed into new solutions in the areas of human resource recruitment, development, and organizational development.
Furthermore, as part of joint research with universities and research institutions, a tie-up with the University of Tokyo American Football Club is planned to promote empirical research on the correlation between athletic experience, career formation, and non-cognitive abilities.
By accumulating data and insights targeting top-level student athletes, we will visualize the value of sports talent with higher resolution.
Our aim is not short-term profit, but rather to improve long-term brand value and strengthen the business foundation, engaging in social value creation centered on sports.
■ Comment
Shinichiro Hisano, Director and Executive Officer, Head of Sports Force Lab
"Sports have the power to change people's lives. However, their value has often been discussed intuitively, and has not been adequately evaluated in society and business.
Through our career support for university sports club members, we have keenly felt that the non-cognitive abilities fostered by sports hold significant value in companies and organizations.
'Sports Force Lab' is a challenge to scientifically prove that value and implement it in society. We aim to redefine the value of sports by collaborating with businesses, communities, and educational institutions, not just staying within the framework of research.
We invite you to look forward to our future initiatives, as we strive to make the potential of sports the standard for the next society."
【Contact Information for this Matter】
Contact Person: Shinichiro Hisano
Phone Number: 03-4546-8348
Email Address: hisano@a-cial.com
■ About Archial Design Inc.
Representative: Shota Kozono
Location: Daiwa Jingumae Building 3F, 2-4-11 Jingumae, Shibuya-ku, Tokyo
Established: October 2014
Capital: 100 million yen
Company Website: https://www.a-cial.com/
ATHLETE LIVE: https://athlete-live.com/
YouTube: https://www.youtube.com/@taiikukai_syukatsuTV
Representative X: https://twitter.com/sk_acialdesign
Our company's purpose is "& Sports. More Human." (Implementing human evolution through sports), with a mission to realize transformation in human resources, society, and industry through the power of sports.
This Lab serves as a core function to embody this purpose. Its objective is to scientifically elucidate the impact of sports on human resource development, career formation, and regional communities, and to connect this knowledge to social implementation.
■ Background of Establishment
In recent years, non-cognitive abilities fostered by sports experience, such as "grit," "collaboration," and "proactiveness," have garnered attention from the perspective of human resource evaluation and organizational development in corporations.
However, the value of these abilities is often discussed qualitatively, and their visibility as social and economic impact has not been sufficiently advanced.
Against this backdrop, Archial Design established "Sports Force Lab" as a research institution aiming to clarify the value of sports from both quantitative and qualitative perspectives, and to create new value by connecting "sports × human resources × society."
Furthermore, in modern society, where AI and DX are advancing, the value of non-cognitive abilities, which only humans can exhibit, is becoming increasingly important. This lab will also work on visualizing and implementing these "AI-irreplaceable skills."
■ Research Themes
This Lab will primarily promote research on the following themes:
* Verification of the correlation between sports' impact on non-cognitive abilities and career formation.
* Empirical research on regional community-corporate collaboration models initiated by sports.
In addition to joint research with universities and research institutions, we will establish empirical fields in collaboration with regional sports teams to advance research from both theoretical and practical standpoints.
■ Research Structure
"Sports Force Lab" will involve experts who have been active on the front lines of the sports world, government, and business as researchers.
By integrating the knowledge of members with diverse backgrounds, we will promote practical and socially significant research.
■ Future Developments
This Lab will disseminate research reports monthly, widely communicating the value of sports to society. The insights gained will also be linked with Archial Design's Talent business and developed into new solutions in the areas of human resource recruitment, development, and organizational development.
Furthermore, as part of joint research with universities and research institutions, a tie-up with the University of Tokyo American Football Club is planned to promote empirical research on the correlation between athletic experience, career formation, and non-cognitive abilities.
By accumulating data and insights targeting top-level student athletes, we will visualize the value of sports talent with higher resolution.
Our aim is not short-term profit, but rather to improve long-term brand value and strengthen the business foundation, engaging in social value creation centered on sports.
■ Comment
Shinichiro Hisano, Director and Executive Officer, Head of Sports Force Lab
"Sports have the power to change people's lives. However, their value has often been discussed intuitively, and has not been adequately evaluated in society and business.
Through our career support for university sports club members, we have keenly felt that the non-cognitive abilities fostered by sports hold significant value in companies and organizations.
'Sports Force Lab' is a challenge to scientifically prove that value and implement it in society. We aim to redefine the value of sports by collaborating with businesses, communities, and educational institutions, not just staying within the framework of research.
We invite you to look forward to our future initiatives, as we strive to make the potential of sports the standard for the next society."
【Contact Information for this Matter】
Contact Person: Shinichiro Hisano
Phone Number: 03-4546-8348
Email Address: hisano@a-cial.com
■ About Archial Design Inc.
Representative: Shota Kozono
Location: Daiwa Jingumae Building 3F, 2-4-11 Jingumae, Shibuya-ku, Tokyo
Established: October 2014
Capital: 100 million yen
Company Website: https://www.a-cial.com/
ATHLETE LIVE: https://athlete-live.com/
YouTube: https://www.youtube.com/@taiikukai_syukatsuTV
Representative X: https://twitter.com/sk_acialdesign