A&b Holdings Co., Ltd. (Headquarters: Meguro-ku, Tokyo; President and CEO: Jun Noda), which operates HUNGRY MARKET (Hungry Market), a specialty store for picture book goods by Eric Carle, author of The Very Hungry Caterpillar, will launch 10 new color variations of its popular design T-shirts starting Saturday, June 20, 2026.
The new additions bring the total color lineup to 13, expanding from the current five designs. This diverse range offers customers more choices to match their personal style and coordinate effortlessly with various outfits.
T-Shirt Series That Brings Beloved Picture Book Art to Life
Featuring iconic artwork from Eric Carle’s classics such as The Very Hungry Caterpillar, these T-shirts are popular not only among children but also among adult fans. Wearers can express their individuality by choosing their favorite characters and artistic motifs.
10 New Colors Expand Styling Possibilities
The newly introduced colors include bright, vibrant shades perfect for the upcoming season, as well as subdued tones ideal for everyday wear. These options make it easy to create matching family or sibling outfits, bringing the whimsical world of Eric Carle’s picture books into daily life.
Product Overview
PPEC T-Shirt AtoZ (Baby Pink / Mint Green)
A best-selling design featuring 26 artistic motifs from A to Z created by Eric Carle. Rendered in soft, gentle two-tone colors reminiscent of The Very Hungry Caterpillar, this T-shirt adds a cheerful touch to everyday outfits.
<Product Details>
・Size: 90–110
・Price: ¥4,840 (tax included)
・Material: 100% cotton
PPEC T-Shirt AtoZ (Light Gray) – Adult Size
The adult version of the AtoZ design now comes in a versatile light gray, easy to pair with any outfit. It’s also perfect for parent-child matching styles.
<Product Details>
・Size: S–L
・Price: ¥5,280 (tax included)
・Material: 100% cotton
*Available from June 5
PPEC T-Shirt Fruits 1to5 (Melon)
A popular design inspired by the fruits and numbers featured in The Very Hungry Caterpillar. Its refreshing melon hue makes a perfect summer fashion accent.
<Product Details>
・Size: 90–110
・Price: ¥4,840 (tax included)
・Material: 100% cotton
PPEC T-Shirt Apple (Light Pink)
This best-selling design captures a memorable scene from The Very Hungry Caterpillar. The soft light pink shade adds a cheerful vibe to any outing.
<Product Details>
・Size: 90–110
・Price: ¥4,840 (tax included)
・Material: 100% cotton
PPEC T-Shirt Apple (Hazy Black) – Adult Size
A recommended piece for parent-child matching outfits.
The calm hazy black base color beautifully highlights the artwork.
<Product Details>
・Size: S–L
・Price: ¥5,280 (tax included)
・Material: 100% cotton
*Available from June 5
PPEC T-Shirt Initial C (Red / Green)
A T-shirt featuring the initial 'C' from The Very Hungry Caterpillar. This vibrant and playful design stands out with its bold colors and fun details.
<Product Details>
・Size: 90–110
・Price: ¥4,840 (tax included)
・Material: 100% cotton
*Red (size 90) available from July 10
PPEC T-Shirt Initial C (Grayish Purple) – Adult Size
The adult-sized Initial C T-shirt in a calm grayish purple offers a stylish yet wearable option for daily use, ideal for family matching looks.
<Product Details>
・Size: S–L
・Price: ¥5,280 (tax included)
・Material: 100% cotton
*Available from June 5
PPEC T-Shirt Standing Caterpillar (Light Yellow)
Featuring the popular photo spot artwork from PLAY! PARK ERIC CARLE, this T-shirt comes in a soft light yellow—perfect for summer outings.
<Product Details>
Size: 90–120
Price: ¥4,840 (tax included)
Material: 100% cotton
EC PPEC Eco Bag Standing Caterpillar (S / L)
A new design debuts on this flexible eco bag. The contrasting piping color adds a stylish accent.
<S> Size: W25×H49×Gusset 12cm, Price: ¥1,980 (tax included), Material: 100% polyester
<L> Size: W25×H49×Gusset 12cm, Price: ¥2,530 (tax included), Material: 100% polyester
*Available from June 12
【About HUNGRY MARKET】
HUNGRY MARKET is a specialty store located adjacent to PLAY! PARK ERIC CARLE, offering a curated selection of Eric Carle merchandise. In addition to the global bestseller The Very Hungry Caterpillar, it features a wide range of goods from other beloved titles such as Do You Want to Be My Friend?, Papa, Please Get the Moon for Me, and Dream Snow.
Facility Information
Facility Name: HUNGRY MARKET
Address: 8F Townfront, Futako-Tamagawa Rise Shopping Center, 2-21-1 Tamagawa, Setagaya-ku, Tokyo
Online Shop: https://hungry-market.playec.jp/
Operating Company
Company Name: A&b Holdings Co., Ltd.
Address: Cross Air Tower 517, 1-5-1 Ohashi, Meguro-ku, Tokyo 153-0044
Representative: President and CEO Jun Noda
Established: April 1, 2014
FACT BOX
- Source: PR TIMES
- Category: New Product