9STAY Inc. Begins Management Entrustment for 'Umi to Mori to Yado mina-to,' a Private Villa Rental in Futtsu, Chiba
9STAY Inc. has started managing 'Umi to Mori to Yado mina-to,' a unique experiential villa in Futtsu, Chiba, combining a 58-year-old traditional house with modern wooden trailer houses.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 01:22
- 🔍 Collected: April 27, 2026 at 17:01
- 🤖 AI Analyzed: April 28, 2026 at 02:30 (9h 28m after Collected)
9STAY Inc. (Headquarters: Taito-ku, Tokyo; CEO: Kazuya Muroga) has begun the management of the experiential private villa rental 'Umi to Mori to Yado mina-to' (developed by Tsukuru Jisho Inc.), which celebrated its grand opening on April 20, 2026, in Futtsu City, Chiba Prefecture. Located approximately 90 minutes from Tokyo by car, this facility can accommodate up to 12 people. 9STAY will leverage its multi-channel OTA strategy and revenue management to maximize stay value while providing rich, immersive experiences.
■ Project Background
The developer, Tsukuru Jisho Inc., promotes a model that creates new value by combining the memories and scenery of traditional Japanese houses (kominka) with trailer houses to address the increasing number of vacant and underutilized properties nationwide. The concept for this facility was born from the choice to 'keep and add' rather than 'demolish and rebuild.' Trailer houses are characterized by their ease of introduction and expansion, allowing for flexible configuration according to demand. The goal is land utilization that continues to grow in value while being managed, rather than just being completed. Following the Futtsu City project, a similar one is planned for Kimitsu City, Chiba, with a vision to expand this model nationwide.
■ Features of 'Umi to Mori to Yado mina-to'
1. An Inn with Five Distinct Spaces
The property consists of a main house, two trailer houses, a Finnish sauna and pool, and a wooden deck/BBQ space. Five spaces coexist within one inn, allowing guests to choose their own place depending on their mood or relationship with companions. This freedom gently 'unfolds the boundaries' of everyday life.
2. The 'Main House': A Renovated 58-Year-Old Traditional House
A wooden house built in 1968 was carefully and comprehensively renovated while preserving its original structure. The first floor features a dining-kitchen area, and the second floor houses the bedrooms. It is a space where memories of time coexist with modernity, featuring old wood, charcoal-colored walls, and white plank walls.
3. Original Wooden Trailer Houses
Two wooden trailer houses, planned in-house, have been installed. These spaces feature exposed wooden beams on the ceiling, creating a warmth and comfort that exceeds standard trailer house expectations. Designed to maintain unity with the main house, they feature two interior patterns: a seaside tone and the dignified feel of old wood.
4. 90 Minutes from Tokyo: Between the Sea and the Forest
Just an 8-minute walk from Kazusa-Minato Station on the JR Uchibo Line and about 90 minutes by car from Tokyo, the facility offers excellent access. Guests can spend an extraordinary weekend in a quiet environment surrounded by the sea and the greenery of a protected forest.
■ Why 9STAY Was Chosen as the Management Partner
01. Wide-area Attraction via OTA (Domestic and Overseas)
Using domestic OTAs (Rakuten Travel, Jalan, etc.) as a foundation, while capturing international demand through Booking.com and Trip.com. Marketing on SNS such as RED (Xiaohongshu) is also deployed for the Chinese-speaking market.
02. Implementation of Revenue Management
Dynamic pricing based on demand forecasting simultaneously improves occupancy rates and ADR. It aims to maximize peaks during weekends, Golden Week, and summer while stabilizing weekday occupancy.
03. Development of Experiential Content
Sauna, BBQ, and nature experiences are packaged with accommodation. Shifting towards stay-type tourism through collaboration with local activity operators to increase unit prices.
04. Optimization of Operations
Applying 9STAY standard SOPs and business automation systems to review cleaning, procurement, and staffing. Achieving both high-quality guest experiences and cost efficiency.
■ Future Outlook: Towards a Nationwide Expansion Model
'mina-to' is positioned as a verification base for a new business operation model: Kominka x Trailer House. 9STAY is currently promoting multiple development projects and will continue to expand its management model to various business formats such as experiential facilities, regional properties, and inbound-specialized types. We aim to establish ourselves as a platform that 'grows value through management' by expanding collaboration with development companies, landowners, and investors seeking to revitalize underutilized real estate.
■ Facility Overview
Name: Umi to Mori to Yado mina-to
Location: 788-1 Minato, Futtsu City, Chiba
Access: 8-min walk from JR Kazusa-Minato Station / 90 min by car from Tokyo
Site Area: Approx. 700㎡
Total Floor Area: Approx. 150㎡
Capacity: Max 12 people (Private rental)
Configuration: Traditional house (Main house) + 2 wooden trailer houses + Finnish sauna & pool + Wooden deck & BBQ space
Design: SALab. First-class Registered Architect Office (Masato Shimazaki, Yuriko Manabe)
Construction: KON Architect Studio Co., Ltd.
Logo Design: Typoglam (Tsuyoshi Sonoda)
Management: 9STAY Inc.
Accommodation Fee: From 80,000 JPY per night (tax included)
Website: https://mina-to.com
Opening Date: April 20, 2026
■ Project Background
The developer, Tsukuru Jisho Inc., promotes a model that creates new value by combining the memories and scenery of traditional Japanese houses (kominka) with trailer houses to address the increasing number of vacant and underutilized properties nationwide. The concept for this facility was born from the choice to 'keep and add' rather than 'demolish and rebuild.' Trailer houses are characterized by their ease of introduction and expansion, allowing for flexible configuration according to demand. The goal is land utilization that continues to grow in value while being managed, rather than just being completed. Following the Futtsu City project, a similar one is planned for Kimitsu City, Chiba, with a vision to expand this model nationwide.
■ Features of 'Umi to Mori to Yado mina-to'
1. An Inn with Five Distinct Spaces
The property consists of a main house, two trailer houses, a Finnish sauna and pool, and a wooden deck/BBQ space. Five spaces coexist within one inn, allowing guests to choose their own place depending on their mood or relationship with companions. This freedom gently 'unfolds the boundaries' of everyday life.
2. The 'Main House': A Renovated 58-Year-Old Traditional House
A wooden house built in 1968 was carefully and comprehensively renovated while preserving its original structure. The first floor features a dining-kitchen area, and the second floor houses the bedrooms. It is a space where memories of time coexist with modernity, featuring old wood, charcoal-colored walls, and white plank walls.
3. Original Wooden Trailer Houses
Two wooden trailer houses, planned in-house, have been installed. These spaces feature exposed wooden beams on the ceiling, creating a warmth and comfort that exceeds standard trailer house expectations. Designed to maintain unity with the main house, they feature two interior patterns: a seaside tone and the dignified feel of old wood.
4. 90 Minutes from Tokyo: Between the Sea and the Forest
Just an 8-minute walk from Kazusa-Minato Station on the JR Uchibo Line and about 90 minutes by car from Tokyo, the facility offers excellent access. Guests can spend an extraordinary weekend in a quiet environment surrounded by the sea and the greenery of a protected forest.
■ Why 9STAY Was Chosen as the Management Partner
01. Wide-area Attraction via OTA (Domestic and Overseas)
Using domestic OTAs (Rakuten Travel, Jalan, etc.) as a foundation, while capturing international demand through Booking.com and Trip.com. Marketing on SNS such as RED (Xiaohongshu) is also deployed for the Chinese-speaking market.
02. Implementation of Revenue Management
Dynamic pricing based on demand forecasting simultaneously improves occupancy rates and ADR. It aims to maximize peaks during weekends, Golden Week, and summer while stabilizing weekday occupancy.
03. Development of Experiential Content
Sauna, BBQ, and nature experiences are packaged with accommodation. Shifting towards stay-type tourism through collaboration with local activity operators to increase unit prices.
04. Optimization of Operations
Applying 9STAY standard SOPs and business automation systems to review cleaning, procurement, and staffing. Achieving both high-quality guest experiences and cost efficiency.
■ Future Outlook: Towards a Nationwide Expansion Model
'mina-to' is positioned as a verification base for a new business operation model: Kominka x Trailer House. 9STAY is currently promoting multiple development projects and will continue to expand its management model to various business formats such as experiential facilities, regional properties, and inbound-specialized types. We aim to establish ourselves as a platform that 'grows value through management' by expanding collaboration with development companies, landowners, and investors seeking to revitalize underutilized real estate.
■ Facility Overview
Name: Umi to Mori to Yado mina-to
Location: 788-1 Minato, Futtsu City, Chiba
Access: 8-min walk from JR Kazusa-Minato Station / 90 min by car from Tokyo
Site Area: Approx. 700㎡
Total Floor Area: Approx. 150㎡
Capacity: Max 12 people (Private rental)
Configuration: Traditional house (Main house) + 2 wooden trailer houses + Finnish sauna & pool + Wooden deck & BBQ space
Design: SALab. First-class Registered Architect Office (Masato Shimazaki, Yuriko Manabe)
Construction: KON Architect Studio Co., Ltd.
Logo Design: Typoglam (Tsuyoshi Sonoda)
Management: 9STAY Inc.
Accommodation Fee: From 80,000 JPY per night (tax included)
Website: https://mina-to.com
Opening Date: April 20, 2026