9STAY Inc. to Fully Launch Regional Detached House Accommodation Brand "9STAY HOUSE"

9STAY Inc. (Headquarters: Taito-ku, Tokyo, hereinafter referred to as "9STAY") will officially commence the full-scale development of its detached house accommodation brand "9STAY HOUSE" as a business for regenerating accommodation facilities in regional areas, starting in 2026. This business will establish an accommodation model that integrates property acquisition, renovation, and operation for detached houses and small-scale accommodation facilities scattered in regional areas, thereby promoting the utilization of regional accommodation assets. Initially, the expansion will begin primarily in the Hokkaido area, with plans for future expansion to tourist areas nationwide. Detached house in Atsuma Town

Acquisition Target 9STAY Inc. aims to acquire and operate 50 to 100 properties annually starting in 2026, as it fully launches the acquisition and operation of regional accommodation facilities. ■ Priority Development Areas This business will focus on areas with high tourism potential nationwide, leveraging the expansion of tourism demand and the region's unique natural and cultural resources.

Priority development areas include the following: ・Hokkaido Area (Niseko, Furano, Otaru, Biei, Yoichi) ・Resort Areas Near the Kanto Region (Kita-Karuizawa, Nikko, Nasu) ・Chubu Area (Matsumoto) ・San'in Area (Izumo)

In the Hokkaido area particularly, development will be prioritized against the backdrop of recovering inbound demand and increasing needs for long-term stays. Going forward, we will continue to expand development areas sequentially, taking into account tourism demand trends, accessibility, and regional characteristics. Detached house in Isesaki

Background of Business Launch

In Japan's regional tourist destinations, an increasing number of accommodation facilities are losing profitability due to the aging of owners and a lack of successors. On the other hand, with the recovery of inbound foreign tourists and the expansion of domestic travel demand, the demand for accommodation facilities that offer experiences of regional nature and culture is growing. In recent years, particularly: ・Whole-house rental accommodations

・Group and family stays

・Workations and long-term stays

With the spread of these accommodation styles, regional detached house accommodations are attracting attention as accommodation assets with high profit potential. 9STAY Inc. aims to regenerate regional accommodation facilities and improve their profitability by extending its accommodation operation know-how cultivated in urban areas to regional areas. Detached house in Hakodate

"9STAY HOUSE" Investment Model (Example) "9STAY HOUSE" is a regional detached house accommodation brand that aims to balance investment efficiency with accommodation experience. We aim for highly reproducible accommodation facility operations through standardized design and operation models. Detached house in Isesaki

Model Case

Initial Investment: Approx. 50-60 million JPY ADR (Average Daily Rate): Approx. 65,000 - 85,000 JPY/night Occupancy Rate Target: Approx. 65% or higher Furthermore, by combining area strategy and OTA operation strategy: ・Selection of areas with high tourism demand

・Improvement of OTA search rankings

・Price optimization

We aim for stable occupancy rates and profit maximization through thorough implementation of these strategies. ■ 9STAY's Operational Strength | OTA Operation Know-how 9STAY Inc. excels in customer acquisition and revenue management utilizing OTA platforms in accommodation facility operations. ・For major OTAs such as Airbnb, Booking.com, Trip.com, and Jalan,

・Listing optimization

・SEO measures

・Review management

・Dynamic pricing

We operate these integratedly to improve search rankings and maximize occupancy rates. We aim to create stable accommodation demand for regional accommodation facilities by leveraging this OTA operation know-how. Detached house in Sumida 5-chome

CEO's Comment 9STAY Inc. (Headquarters: Taito-ku, Tokyo, Representative Director: Kazuya Muroga)

"There are many accommodation assets in regional areas that should be utilized more than they currently are. We want to unlock the potential of regional accommodation facilities by leveraging the accommodation operation know-how and data analysis we have cultivated in urban areas. Through '9STAY HOUSE,' we aim to revitalize regional tourism and build a sustainable accommodation operation model."

Details of this program are available on the special website. https://9stay.net/9stay-home

Company Overview 9STAY Inc. 【Headquarters】1F ROCKY Bldg., 5-1-31 Asakusabashi, Taito-ku, Tokyo 【Shinagawa Office】5F Ubiz Shinagawa Bldg., 3-6-9 Kita-Shinagawa, Shinagawa-ku, Tokyo Business Activities: Development and operation of accommodation facilities, hotel consulting, real estate investment support https://9stay.jp ■ Inquiries 9STAY Inc. Public Relations Department Duan Email: duan@9stay.jp