9STAY Inc. Fully Launches Regional Single-Family Accommodation Brand '9STAY HOUSE'
9STAY Inc. is fully launching '9STAY HOUSE' from 2026, a brand that renovates and operates single-family homes in rural areas as private accommodations, aiming for 50-100 properties annually starting in Hokkaido.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 06:00
- 🔍 Collected: April 1, 2026 at 01:00
- 🤖 AI Analyzed: April 23, 2026 at 08:09 (535h 8m after Collected)
9STAY Inc. (Headquarters: Taito-ku, Tokyo; hereinafter "9STAY") will fully commence the rollout of its single-family accommodation brand "9STAY HOUSE" from 2026 as a lodging facility regeneration business in rural areas.
In this business, we will build an accommodation model that integrates property acquisition, renovation, and operation for single-family homes and small-scale lodging facilities scattered across rural areas, promoting the utilization of regional accommodation assets.
We will initially begin expansion focused on the Hokkaido area, with plans to expand to tourist areas nationwide in the future.
## ■ Acquisition Targets
9STAY Inc. will step up the acquisition and operation of rural accommodation facilities from 2026, aiming to acquire and commence operations of properties at a pace of 50 to 100 properties per year.
## ■ Priority Development Areas
In this business, we will proceed with expansion centered on areas with high tourism potential nationwide, leveraging the growth in tourism demand and region-specific natural and cultural resources.
The priority development areas are as follows:
- Hokkaido Area (Niseko, Furano, Otaru, Biei, Yoichi)
- Kanto Suburban Resort Area (Kita-Karuizawa, Nikko, Nasu)
- Chubu Area (Matsumoto)
- Sanin Area (Izumo)
Particularly in the Hokkaido area, we will promote focused development against the backdrop of the recovery in inbound demand and the growing need for long-term stays.
Going forward, we will gradually expand our development areas while considering trends in tourism demand, access environments, and regional characteristics.
## ■ Background of Business Launch
In Japan's rural tourist destinations, the number of accommodation facilities losing profitability is increasing due to the aging of owners and a lack of successors. On the other hand, driven by the recovery of foreign visitors to Japan and the expansion of domestic travel demand, the need for accommodation facilities where guests can experience regional nature and culture is growing.
Particularly in recent years, due to the spread of accommodation styles such as:
- Private villa rentals (renting whole buildings)
- Group and family stays
- Workations and long-term stays
rural single-family accommodation facilities are drawing attention as accommodation assets with high revenue potential. 9STAY Inc. will deploy the accommodation facility operation know-how cultivated in urban areas to rural areas, aiming for the regeneration and revenue improvement of rural lodging facilities.
In this business, we will build an accommodation model that integrates property acquisition, renovation, and operation for single-family homes and small-scale lodging facilities scattered across rural areas, promoting the utilization of regional accommodation assets.
We will initially begin expansion focused on the Hokkaido area, with plans to expand to tourist areas nationwide in the future.
## ■ Acquisition Targets
9STAY Inc. will step up the acquisition and operation of rural accommodation facilities from 2026, aiming to acquire and commence operations of properties at a pace of 50 to 100 properties per year.
## ■ Priority Development Areas
In this business, we will proceed with expansion centered on areas with high tourism potential nationwide, leveraging the growth in tourism demand and region-specific natural and cultural resources.
The priority development areas are as follows:
- Hokkaido Area (Niseko, Furano, Otaru, Biei, Yoichi)
- Kanto Suburban Resort Area (Kita-Karuizawa, Nikko, Nasu)
- Chubu Area (Matsumoto)
- Sanin Area (Izumo)
Particularly in the Hokkaido area, we will promote focused development against the backdrop of the recovery in inbound demand and the growing need for long-term stays.
Going forward, we will gradually expand our development areas while considering trends in tourism demand, access environments, and regional characteristics.
## ■ Background of Business Launch
In Japan's rural tourist destinations, the number of accommodation facilities losing profitability is increasing due to the aging of owners and a lack of successors. On the other hand, driven by the recovery of foreign visitors to Japan and the expansion of domestic travel demand, the need for accommodation facilities where guests can experience regional nature and culture is growing.
Particularly in recent years, due to the spread of accommodation styles such as:
- Private villa rentals (renting whole buildings)
- Group and family stays
- Workations and long-term stays
rural single-family accommodation facilities are drawing attention as accommodation assets with high revenue potential. 9STAY Inc. will deploy the accommodation facility operation know-how cultivated in urban areas to rural areas, aiming for the regeneration and revenue improvement of rural lodging facilities.