Otakaraya Senkawa Ekimae Launches 'Smartphone Trade-in for 100 Yen or More' Campaign; Miho Okamura of Rise Agency Conducts Wear-Test
Otakaraya Senkawa Ekimae, operated by Cross One Co., is holding a limited-time campaign from May 22 to May 31, 2026, offering a minimum trade-in value of 100 yen for smartphones, including older or partially defective units. The store also featured an experiential report by Miho Okamura of the advertising agency Rise Agency, who wore a vintage watch to showcase the product's appeal.
📋 Article Processing Timeline
- 📰 Published: May 22, 2026 at 22:00
- 🔍 Collected: May 22, 2026 at 13:31
- 🤖 AI Analyzed: May 22, 2026 at 19:17 (5h 45m after Collected)
Otakaraya Senkawa Ekimae, operated by Cross One Co. (Headquarters: Toshima-ku, Tokyo), is launching a limited-time campaign to purchase smartphones for 100 yen or more as part of its smartphone trade-in reinforcement strategy.
In this campaign, eligible smartphones, including older models or those with minor defects, will be appraised and purchased for at least 100 yen per item, provided they meet company requirements.
This initiative aims to encourage the effective use of devices that are otherwise left in storage due to uncertainties about their value.
With the shortening of smartphone replacement cycles in recent years, the increase in unnecessary devices and the growing demand for reuse have drawn significant attention.
The store is implementing this measure from the perspective of reuse and recycling, aiming to make effective use of resources while improving convenience for customers.
For popular models and devices in good condition, appraisals are conducted based on market rates.
■ Campaign Overview
Content: Smartphone trade-in campaign (minimum 100 yen)
Eligible items: Various smartphones (meeting company criteria)
Period: May 22, 2026 (Fri) – May 31, 2026 (Sun)
* Devices with severe damage, water damage, modifications, illegal contracts, or network usage restrictions may be ineligible according to company regulations.
[Store Overview]
Store Name: Otakaraya Senkawa Ekimae
Location: 2-38-16 Chihaya, Toshima-ku, Tokyo
Business Hours: 10:00–19:00 (10:00–18:00 on Sundays)
Telephone: 0800-888-4422
■ Miho Okamura of Rise Agency Conducts Wear-Test
Miho Okamura of the Tokyo Sales Department at Rise Agency recently participated in a wear-test of a vintage watch (known as the 'Nobunaga Daytona').
Rise Agency is a comprehensive advertising agency focused on advertising agency services, marketing, consulting, and creative production, supporting corporate problem-solving and growth. Based in Tokyo, the company operates nationwide, providing optimal, integrated promotions ranging from Web advertising to branding.
A key characteristic of the company is its store traffic support based on regional characteristics. They have supported over 25,000 locations across all 47 prefectures in Japan. They possess deep knowledge in various industries, including fitness, real estate, tutoring, and reuse, and provide advertising proposals tailored to specific industries and areas.
Furthermore, they excel in 'media mix' proposals that combine multiple advertising methods, such as analog and digital, serving as a strength to maximize advertising effectiveness for community-based businesses.
During this wear-test, Miho Okamura wore the 'Nobunaga Daytona,' providing frank feedback on its design, presence, and impression when worn.
Cross One Co. plans to continue these efforts, objectively communicating product appeal through such experiences and partnering with related companies to share value from diverse perspectives.
In this campaign, eligible smartphones, including older models or those with minor defects, will be appraised and purchased for at least 100 yen per item, provided they meet company requirements.
This initiative aims to encourage the effective use of devices that are otherwise left in storage due to uncertainties about their value.
With the shortening of smartphone replacement cycles in recent years, the increase in unnecessary devices and the growing demand for reuse have drawn significant attention.
The store is implementing this measure from the perspective of reuse and recycling, aiming to make effective use of resources while improving convenience for customers.
For popular models and devices in good condition, appraisals are conducted based on market rates.
■ Campaign Overview
Content: Smartphone trade-in campaign (minimum 100 yen)
Eligible items: Various smartphones (meeting company criteria)
Period: May 22, 2026 (Fri) – May 31, 2026 (Sun)
* Devices with severe damage, water damage, modifications, illegal contracts, or network usage restrictions may be ineligible according to company regulations.
[Store Overview]
Store Name: Otakaraya Senkawa Ekimae
Location: 2-38-16 Chihaya, Toshima-ku, Tokyo
Business Hours: 10:00–19:00 (10:00–18:00 on Sundays)
Telephone: 0800-888-4422
■ Miho Okamura of Rise Agency Conducts Wear-Test
Miho Okamura of the Tokyo Sales Department at Rise Agency recently participated in a wear-test of a vintage watch (known as the 'Nobunaga Daytona').
Rise Agency is a comprehensive advertising agency focused on advertising agency services, marketing, consulting, and creative production, supporting corporate problem-solving and growth. Based in Tokyo, the company operates nationwide, providing optimal, integrated promotions ranging from Web advertising to branding.
A key characteristic of the company is its store traffic support based on regional characteristics. They have supported over 25,000 locations across all 47 prefectures in Japan. They possess deep knowledge in various industries, including fitness, real estate, tutoring, and reuse, and provide advertising proposals tailored to specific industries and areas.
Furthermore, they excel in 'media mix' proposals that combine multiple advertising methods, such as analog and digital, serving as a strength to maximize advertising effectiveness for community-based businesses.
During this wear-test, Miho Okamura wore the 'Nobunaga Daytona,' providing frank feedback on its design, presence, and impression when worn.
Cross One Co. plans to continue these efforts, objectively communicating product appeal through such experiences and partnering with related companies to share value from diverse perspectives.
FAQ
おたからや千川駅前店のスマートフォン買取キャンペーンの期間は？
2026年5月22日（金）から2026年5月31日（日）まで実施されます。
買取キャンペーンの対象となるスマートフォンは？
各種スマートフォンが対象ですが、著しい破損、水没、改造端末、不正契約端末、ネットワーク利用制限端末など、同社の買取基準を満たさない場合は対象外となる可能性があります。
おたからや千川駅前店の営業時間は？
営業時間は10:00～19:00ですが、日曜のみ18:00までの営業となります。
株式会社Rise Agencyはどのような事業を行っていますか？
広告代理事業、マーケティング、コンサルティング、クリエイティブ制作を軸に企業の課題解決と成長支援を行う総合広告代理店です。
株式会社クロスワンが展開する主な事業は？
ネットプリント事業、3Dフィギュア制作事業、民泊事業、買取事業、ヴィンテージ時計レンタル・装着体験事業などを展開しています。