Community-Born "Nobunaga Daytona" Launches Merchandise Reward Program Using FiNANCiE Points ~ Offering Logo T-shirts as a Token-Linked Shopping Experience ~ / Reika Tanaka, Founder of "Expanse," Conducts Wearing Experience
Cross One Co., Ltd. has announced the launch of a merchandise reward program for its "Nobunaga Daytona" project, utilizing FiNANCiE points. Community members can purchase original T-shirts with the project logo using points, offering a new shopping experience linked to the token economy.
📋 Article Processing Timeline
- 📰 Published: May 10, 2026 at 22:24
- 🔍 Collected: May 10, 2026 at 13:31
- 🤖 AI Analyzed: May 10, 2026 at 13:44 (12 min after Collected)
Cross One Co., Ltd. (Headquarters: Toshima-ku, Tokyo) is pleased to announce the launch of a merchandise reward program utilizing FiNANCiE points within its "Nobunaga Daytona" project.
This initiative will be implemented on the community-participation platform "FiNANCiE," and will be developed as a new merchandise scheme linked to the token economy. Through this initiative, we will provide a system where original T-shirts featuring the project logo can be purchased using FiNANCiE points.
■ About the Nobunaga Daytona Project
The "Nobunaga Daytona" project is an initiative that proposes a new form of luxury, starting with vintage wristwatches (internally referred to as "Nobunaga Daytona"), valuing "experience" and "co-creation" beyond mere "ownership."
On FiNANCiE, a community of over 2,000 members has been formed, promoting user-participatory project management, including product development through voting functions and participation in planning.
■ Background of the Initiative Launch
Until now, this project has provided the appeal of watches as "experiential value" through wearing experiences and events.
This newly launched merchandise reward program is positioned as an initiative to extend such experiential value into daily life. It aims to create opportunities for community participants to feel closer to the project's worldview and to provide value as a testament to their participation.
■ Offerings
- Original T-shirt featuring the "Nobunaga Daytona" project logo
- Supports payment with FiNANCiE points
- Provided for community participants
Nobunaga Daytona
Nobunaga Daytona | Activity Page
■ About the Provision Method
This product can be purchased using points on the FiNANCiE platform. This establishes an environment where token holders and community participants can access project-related items more seamlessly.
FiNANCiE Help
■ Future Developments
The "Nobunaga Daytona" project will continue to promote merchandise rewards and limited-edition goods linked to the community, experiential initiatives, and collaboration projects.
Through value creation that integrates real and digital, we aim to propose new ways to enjoy watch culture and further develop participatory communities.
■ Reika Tanaka, Founder of Ayurveda Specialty Salon "Expanse..," Conducts Wearing Experience.
This time, Ms. Reika Tanaka, founder of the Ayurveda specialty salon "Expanse..," conducted a wearing experience of a vintage wristwatch (commonly known as "Nobunaga Daytona").
As the founder of the Ayurveda specialty salon "Expanse..," she has been developing businesses in the wellness domain since 2008. She has expanded her salon business in urban areas including Tokyo and Ginza, and has been engaged in treatments and service development centered on Ayurveda expertise for many years.
In addition to building unique methods incorporating knowledge from anatomy and physiology, she practices an approach aimed at fundamental constitutional improvement and preventive beauty through collaboration with specialized institutions in India. Her business domain extends beyond treatments to product development and educational businesses.
Furthermore, through the operation of the Ayurveda school "Expanse..School" and the planning, development, and sales of her own cosmetic brand "ExpaR," she focuses on systematizing specialized knowledge and human resource development. From both educational and practical aspects in the wellness field, she promotes the spread of sustainable beauty and health. Currently, as the representative of R&M Co., Ltd., she is responsible for overseeing the entire business and building brand strategies, with the corporate philosophy of "realizing essential beauty and health based on mind-body harmony."
This wearing experience provided an opportunity for a multifaceted evaluation, including the "impact of what one wears on the mind and body" from Ms. Tanaka's unique perspective, who has pursued "essential beauty and health" for many years, as well as practical aspects concerning actual usability and handling, not just the product's appearance and background.
Cross One Co., Ltd. will continue to strive to create valuable and reliable selection opportunities for each customer by providing information that is more aligned with reality, from the perspective of actual usage experience and suitability for lifestyle, in addition to aspects such as aesthetics and rarity.
■ Related Links
"Expanse.."
ExpaR Online Shop
Ayurveda School | Expanse..School
■ Company Overview
Company Name: Cross One Co., Ltd.
Location: 2-38-16 Chihaya, Toshima-ku, Tokyo
Representative: Representative Director Shinagawa
This initiative will be implemented on the community-participation platform "FiNANCiE," and will be developed as a new merchandise scheme linked to the token economy. Through this initiative, we will provide a system where original T-shirts featuring the project logo can be purchased using FiNANCiE points.
■ About the Nobunaga Daytona Project
The "Nobunaga Daytona" project is an initiative that proposes a new form of luxury, starting with vintage wristwatches (internally referred to as "Nobunaga Daytona"), valuing "experience" and "co-creation" beyond mere "ownership."
On FiNANCiE, a community of over 2,000 members has been formed, promoting user-participatory project management, including product development through voting functions and participation in planning.
■ Background of the Initiative Launch
Until now, this project has provided the appeal of watches as "experiential value" through wearing experiences and events.
This newly launched merchandise reward program is positioned as an initiative to extend such experiential value into daily life. It aims to create opportunities for community participants to feel closer to the project's worldview and to provide value as a testament to their participation.
■ Offerings
- Original T-shirt featuring the "Nobunaga Daytona" project logo
- Supports payment with FiNANCiE points
- Provided for community participants
Nobunaga Daytona
Nobunaga Daytona | Activity Page
■ About the Provision Method
This product can be purchased using points on the FiNANCiE platform. This establishes an environment where token holders and community participants can access project-related items more seamlessly.
FiNANCiE Help
■ Future Developments
The "Nobunaga Daytona" project will continue to promote merchandise rewards and limited-edition goods linked to the community, experiential initiatives, and collaboration projects.
Through value creation that integrates real and digital, we aim to propose new ways to enjoy watch culture and further develop participatory communities.
■ Reika Tanaka, Founder of Ayurveda Specialty Salon "Expanse..," Conducts Wearing Experience.
This time, Ms. Reika Tanaka, founder of the Ayurveda specialty salon "Expanse..," conducted a wearing experience of a vintage wristwatch (commonly known as "Nobunaga Daytona").
As the founder of the Ayurveda specialty salon "Expanse..," she has been developing businesses in the wellness domain since 2008. She has expanded her salon business in urban areas including Tokyo and Ginza, and has been engaged in treatments and service development centered on Ayurveda expertise for many years.
In addition to building unique methods incorporating knowledge from anatomy and physiology, she practices an approach aimed at fundamental constitutional improvement and preventive beauty through collaboration with specialized institutions in India. Her business domain extends beyond treatments to product development and educational businesses.
Furthermore, through the operation of the Ayurveda school "Expanse..School" and the planning, development, and sales of her own cosmetic brand "ExpaR," she focuses on systematizing specialized knowledge and human resource development. From both educational and practical aspects in the wellness field, she promotes the spread of sustainable beauty and health. Currently, as the representative of R&M Co., Ltd., she is responsible for overseeing the entire business and building brand strategies, with the corporate philosophy of "realizing essential beauty and health based on mind-body harmony."
This wearing experience provided an opportunity for a multifaceted evaluation, including the "impact of what one wears on the mind and body" from Ms. Tanaka's unique perspective, who has pursued "essential beauty and health" for many years, as well as practical aspects concerning actual usability and handling, not just the product's appearance and background.
Cross One Co., Ltd. will continue to strive to create valuable and reliable selection opportunities for each customer by providing information that is more aligned with reality, from the perspective of actual usage experience and suitability for lifestyle, in addition to aspects such as aesthetics and rarity.
■ Related Links
"Expanse.."
ExpaR Online Shop
Ayurveda School | Expanse..School
■ Company Overview
Company Name: Cross One Co., Ltd.
Location: 2-38-16 Chihaya, Toshima-ku, Tokyo
Representative: Representative Director Shinagawa