'Reiwa no Tora' President Naohiro Hayashi Mentions 'Nobunaga Daytona' at Event, Hikariterasu Inc. CEO Yusuke Yamada Participates in Wearing Experience

Cross One Inc. (Representative Director: Zen Shinagawa / Headquarters: Toshima-ku, Tokyo) is pleased to announce that President Naohiro Hayashi, known from the YouTube program 'Reiwa no Tora', mentioned their vintage ROLEX wearing experience project "Nobunaga Daytona" at a special event held at BAR Shinjuku Whiskey Salon.

The event was hosted at "BAR Shinjuku Whiskey Salon," operated by Royal Mile Inc. This bar, curated by "Master of Whisky" Kazunori Shizutani, primarily offers Japanese whiskies and whisky-based cocktails.

Furthermore, in connection with this event, Mr. Yusuke Yamada, Representative Director of Hikariterasu Inc., participated in a wearing experience of the ROLEX Ref.6263 / Ser.6412345 (commonly known as Nobunaga Daytona).

■ 'Reiwa no Tora' President Naohiro Hayashi Mentions "Nobunaga Daytona" at the Event

During this event, President Naohiro Hayashi, known from the YouTube program 'Reiwa no Tora', appeared and mentioned "Nobunaga Daytona."

Cross One Inc. has been promoting the ROLEX Ref.6263 / Ser.6412345 (commonly known as Nobunaga Daytona) as not just something to "own," but something to "actually wear and experience," emphasizing the historical value and rarity of vintage watches.

President Naohiro Hayashi's mention of "Nobunaga Daytona" at this event, given his connections with many entrepreneurs and business owners, was a highly significant opportunity for this project.

Moving forward, Cross One Inc. will continue to communicate the historical and experiential value of Nobunaga Daytona by expanding connections with active individuals in various fields, including business owners, creators, cultural figures, and communicators.

■ Cocktail "Twilight Berry" using Soma Ryoga's strawberries served as the first drink

At this event, the cocktail "Twilight Berry," crafted by Ryoga Soma using strawberries, was served as the first drink.

"Twilight Berry" is described as a cocktail using strawberries from "Kumakawa Strawberry Farm" in Tochigi Prefecture, offering a layered experience of the elegant aroma of strawberries with cognac, herbs, and orchid scents.

The historical and rare quality of Nobunaga Daytona, and the worldview of cocktails created by layering ingredients, techniques, and stories, both share the common theme of "experiential value that includes appreciating the background."

This event was a special occasion where bar culture, cocktails, entrepreneur networking, and vintage watch wearing experiences converged.

■ Hikariterasu Inc. CEO Yusuke Yamada Participates in Wearing Experience

Mr. Yusuke Yamada, Representative Director of Hikariterasu Inc., participated in the wearing experience of ROLEX Ref.6263 / Ser.6412345 (commonly known as Nobunaga Daytona).

Mr. Yamada started his career at a video production company. Subsequently, he was involved in the planning and execution of economic promotion and tourism policies for local governments, addressing local issues. After experiencing new business development at a venture company, he established Hikariterasu Inc. in 2017.

The company's vision is "Making Japanese culture more interesting!" and it develops unique businesses combining content and manufacturing. Through diverse services such as the fan merchandise business "Acrylic no Sennin," centered on acrylic goods, and the gift service "tamapon Gift," which creates new value and sales channels for local products, they are committed to creating new value through the fusion of local economies and IP business.

Furthermore, rooted in Mr. Yamada's realization on the front lines of regional revitalization that "regions do not become rich merely by expanding recognition," they prioritize building "mechanisms that sell" rather than just promotion.

By leveraging the power of content and connecting regions with creativity, they aim to continuously disseminate the diverse cultures and charms rooted across Japan, both domestically and internationally.

This wearing experience, where Mr. Yamada's efforts to create new value beyond existing frameworks intersected with the worldview of the historically rich Nobunaga Daytona, provided insights for new value creation as a symbol where tradition and innovation converge.

■ About the Nobunaga Daytona Wearing Experience

Nobunaga Daytona is a vintage watch known as ROLEX Ref.6263 / Ser.6412345.

Cross One Inc. positions this watch not merely as a luxury timepiece, but emphasizes its historical significance, rarity, and storytelling aspect.