Watch Rental Service "TimeShelf" Launches Cross-Business Promotion - Strengthening Advertising in Conjunction with Online Photo Printing; Mr. Akio Akiyama, Deputy General Manager of Development Department at Aista Co., Ltd., Wears the "Nobunaga Daytona"

Cross One Co., Ltd. (Representative Director: Zen Shinagawa / Headquarters: Toshima-ku, Tokyo) is pleased to announce the launch of a cross-business promotion for its vintage wristwatch rental service "TimeShelf," utilizing its existing assets.

Up until now, TimeShelf has redefined vintage wristwatches from "owning luxury" to "experiencing luxury," striving to provide new value centered around the experience of wearing them.

Through this initiative, we will strengthen cross-sectional promotional efforts in collaboration with existing businesses, aiming to expand recognition among a wider range of users.

■ Launch of Cross-Business Promotion

For this measure, we have initiated a cross-business promotion utilizing our online photo printing service.

Specifically, we are placing advertisements within the photo print instructions (index) provided by our online photo printing service, creating a channel to naturally deliver information to service users.

This allows us to efficiently reach users who regularly use printing services, creating new touchpoints that differ from traditional digital advertising.

This initiative is part of a cross-promotion strategy that does not rely on a single business. Moving forward, we will expand our advertising efforts through multifaceted approaches, including inter-company alliances, while collaborating with other services such as our short-term rental business.

Cross One Co., Ltd. aims to achieve efficient and continuous promotion through its unique advertising channel design, which cross-utilizes its multiple businesses.

■ Mr. Akio Akiyama, Deputy General Manager of Development Department at Aista Co., Ltd., Wears the "Nobunaga Daytona"

Mr. Akio Akiyama, Deputy General Manager of the Development Department at Aista Co., Ltd., participated in an experience of wearing a ROLEX Ref.6263 / Ser.6412345 (commonly known as "Nobunaga Daytona").

The company's "Unwanted Items Purchase MAX" offers a wide range of services, including purchasing and collecting unwanted items, as well as organizing belongings for inheritance and during one's lifetime, primarily operating in Tokyo, Saitama, Kanagawa, and Chiba prefectures.

Their strengths include free on-site visits and appraisal fees, and they have gained the support of many customers through their appraisal capabilities based on extensive experience and prompt service.

Furthermore, their motto is "Buy at the highest price and collect at the lowest price," and they prioritize customer satisfaction in their service operations, such as adjusting prices if a competitor's quote is lower.

During this wearing experience, high interest was shown in the unique presence and historical background of vintage wristwatches, and an exchange of opinions took place regarding their appeal as an "experiential value" rather than merely a luxury item.

Cross One Co., Ltd. will continue to communicate the value of vintage wristwatches from multiple perspectives and strengthen its services and promotions to create a new market of "experiential luxury."